Bill Sebald @billsebald

I own Greenlane (digital marketing agency). SEO. Podcaster. Photographer. Musician. Speaker. Working with some of the biggest brands in the world since 1996. greenlanemarketing.com Birdsboro, PA Joined August 2007

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Bill Sebald @billsebald

2 years ago

At Greenlane, one of our core values is to be helpful—period. I'll be honest if I meet someone whose business and budget aren't aligned with the digital marketing channels we specialize in. This isn't just about business development but proper networking & building partnerships.

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Bill Sebald @billsebald

2 years ago

The other day, I talked an SEO prospect out of doing SEO. What?!?!?! "Bill, you're always supposed to be developing business for your company!" I agree—but not just any business. It has to be a business that fits our model, where we can be genuinely helpful.

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Bill Sebald @billsebald

2 years ago

@marc_laclear Dialogue and courage. :)

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Bill Sebald @billsebald

2 years ago

Part of being a great SEO consultant is convincing your client to try things. Saying, "I'd like to add this schema," might be met with, "That costs development funds. No." But creating an environment of experimentation & explaining the why, how, & expected outcomes is essential.

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Bill Sebald @billsebald

2 years ago

SEO no longer follows universal best practices; you need to dig out the playbook that works for your specific brand and industry. While SEO began in the 90s, it remains rooted in experimentation. I see too many companies and practicioners overlooking this.

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Bill Sebald @billsebald

2 years ago

Is anyone else surprised how well META is still doing?

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Bill Sebald @billsebald

2 years ago

@jaredmckiernan The Lichtman model has value in highlighting key political factors but isn't a flawless predictor—it relies on subjective judgments and may not adapt well to changing political landscapes. And we are in some serious flux these days. Oh, and hi Jared. Hope you've been well

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Bill Sebald @billsebald

2 years ago

Here we go again. Now there's "Dopamine Design". Dopamine design uses bold colors, fonts, and patterns to capture attention and evoke pleasure, stimulating the brain's reward centers for instant engagement with products or content. buff.ly/4fuxXCU

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Bill Sebald @billsebald

2 years ago

I wonder why, even after 30 years, so many people believe SEO doesn’t work. SEO requires total commitment. My current theory is that those who say it doesn’t work likely weren’t genuinely committed to it in the first place.

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Bill Sebald @billsebald

2 years ago

Could you imagine this pitch meeting??? Chick-fil-A is launching a family-friendly app to drive sales. The app will launch on Nov. 18 with a variety of content, including an original animated series, scripted podcasts, and games. buff.ly/48ggKuJ

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Bill Sebald @billsebald

2 years ago

What now? "Anthropic publicly releases AI tool that can take over the user’s mouse cursor" Anthropic launched "Computer Use," an AI tool that can control a user's mouse to perform tasks, now in public beta for Claude 3.5 Sonnet users via API. buff.ly/3BW7wYu

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Bill Sebald @billsebald

2 years ago

SEOs, read this > Google Updates Robots.txt Policy: Unsupported Fields Are Ignored buff.ly/47UuXgw

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Bill Sebald @billsebald

2 years ago

"LinkedIn wants to be the new TikTok"... but do we want it to be? buff.ly/4eFovwM

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Bill Sebald @billsebald

2 years ago

Survey: Most consumers say price more important than brand In my career, I saw the shift to brands loyalty (I always assumed the rise of social media did this). But when I started, it was all about price. So this is an interesting return. buff.ly/3TT4BWx

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Bill Sebald @billsebald

2 years ago

Elon Musk says bold text will be removed from X timelines. He also said italics and "any other formatting" would be removed from timelines because they were being "abused" for engagement farming. buff.ly/3BoYrqG

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Bill Sebald @billsebald

2 years ago

New BrightEdge data shows Google’s AI Overviews now favor niche-specific sites over big brands. And focuses more on ecommerce (at the moment anyway). buff.ly/4eKFzRn

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Bill Sebald @billsebald

2 years ago

Google is boosting user-generated content in search results to meet demand for authentic experiences, refining algorithms to improve UGC quality. Google explains that this shift addresses the prevalence of low-quality, marketing-driven content on the web. buff.ly/4gJcZBL

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Bill Sebald @billsebald

2 years ago

Google changes affect everyone equally. Instead of complaining about the SEO algorithm changing YET again, take advantage of the fact that the playing field has YET again been reset(ish)… First movers always make a lot of money in this industry.

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Bill Sebald @billsebald

2 years ago

"TikTok Updates Search Ads Campaigns with Keyword Targeting" For some, social media sites double as search engines, so this might make sense! Will you try it? buff.ly/3MXtf4n

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Bill Sebald @billsebald

2 years ago

Lionsgate has revealed a partnership with AI company Runway to create a fresh AI model using their vast collection of films and TV shows. This collaboration aims to boost upcoming productions by efficiently generating groundbreaking content.