Foursquare @Foursquare

Get our Q4 Targeting Guide here for your sports targeting playbook 👇 eu1.hubs.ly/H0xmQ6m0

What’s in Q4? Sports games galore!  🏈🏒⚾️ Fans will be treated to a massive lineup, including college football, NFL, NHL, and the World Series. How are you keeping your brand in the game? Location-based targeting lets you reach high-intent fans right when they’re locked into the action 💥 Here’s how one major beverage brand did it: they used Foursquare’s real-time geofencing around NFL stadiums to boost brand awareness and game-day association. Their campaign scored across the board: → 31% lift in brand recall → 28% lift in ad recall → 18% lift in purchase intent Want your Q4 sports targeting playbook? Our latest guide gives you customizable audience and proximity segment ideas (think: NBA Travel Fans, College Athletes, Tailgating Crowds, etc.) that you can easily activate at launch or mid-flight.

School lists, good deals, or kids' preferences - what actually decides what goes into back-to-school carts this year? 🤔 It’s a familiar balance for parents! While kids' picks have the most influence, supply lists and sales are right behind. And since 71% of families finish their shopping in the last few weeks before school starts, there's still time to reach high-intent shoppers who are actively filling carts. 💡 Running campaigns on @LiveRamp, @Google, or @TheTradeDesk? Filter for “Foursquare” and search “Back to School” to activate off-the-shelf audience segments like: → Parents Preparing School Lunch → Children’s Clothing Shoppers → College Dorm Shoppers Want more ideas? Grab our cheat sheet here: eu1.hubs.ly/H0xN7cS0

🌍🌡️ 20+ new environmental datasets from NASA, NOAA, and Copernicus are live in FSQ Spatial H3 Hub! Covering everything from global weather patterns to coastal flood risks, these H3-indexed datasets are ready to use for instant spatial analysis (no GIS expertise needed). Highlights include 👇 → Copernicus - ERA5 Global Weather Weekly → Copernicus - EU Crop Type Layer 2023 → NOAA - Sea Level Rise → NASA - Monthly Nitrogen Dioxide → NASA - Monthly Temperature Anomaly See them in action ⚡️ We used FSQ Spatial Agent to analyze the extreme heat across Europe this summer. Drawing directly from these new datasets, it compared actual heat observations against climate projections to reveal clear regional temperature divergences, complete with interactive charts and H3 maps. What will you analyze? Explore all the datasets for free in H3 Hub: spatial-h3-hub.foursquare.com

See the August release notes for FSQ OS Places here: docs.foursquare.com/data-products/…

The August release of our OS Places dataset is here! 📍 Available now on @databricks, @huggingface, @Snowflake, and our Places Portal, this update includes 390K+ new places and a record-setting 13.8M+ places updated 🔽 - Data expansion: As we’ve scaled our new ingestion system, we are committed to maintaining accuracy and freshness. We’ve achieved an all-time record for total places updated, with 13,825,347 POIs receiving refreshes from their sources plus active community edits. - Coverage improvement: We’ve added 392,467 new POIs across the United States, India, Indonesia, France, Brazil, Mexico, Japan, Germany, and more. - New Place Actions: We’ve continued to refresh key sources contributing Place Actions and have added 42K+ new Place Action URLs across major delivery and dining platforms (including Uber Eats, Grubhub, DoorDash, Deliveroo, and more). - Placemaker Tools: We’ve added the ability to sort and filter Places by Veracity Rating, and the ability to see user votes in My Contributions. Read the full release notes at the link in the comments, and get started with OS Places here → places.foursquare.com

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Get high-impact targeting strategies for your Q4 seasonal campaigns 🌟 eu1.hubs.ly/H0xmQ6m0

What do you mean it’s time for Q4 planning?? 🫨 Don’t worry, we have a major time saver for you: our Q4 Targeting Guide is here! When year-end competition peaks, showing ads to passive browsers is the fastest way to drain your remaining budget (and we know the pressure’s on to make it count). Location-based targeting gives your campaigns an immediate edge. Using real-world foot traffic patterns lets you focus your ad spend only on motivated consumers signaling through their everyday actions that they are ready to buy. Inside the guide, you’ll get 100+ precise, privacy-forward targeting strategies for in-market consumers to help in your planning process like: 🎃 Halloween costume & party shoppers 🦃 Thanksgiving dinner hosts & grocery stockers 🏈 NFL, NBA & NHL game-day crowds 🛍️ Black Friday & Cyber Monday deal-seekers ✈️ Fall & winter airport travelers ❄️ Last-minute holiday gift buyers & NYE crowds Grab your copy below 👇 (go on, you deserve an early win!)

Get your back-to-school advertising cheat sheet here 📝 eu1.hubs.ly/H0xrzlH0

What’s the one thing you just *had* to have for the first day of school? ✏️✨  A fresh pair of sneakers? Those sparkly pencils? Families are stocking up on all of it right now.  This year, the average household is expected to spend $922 preparing for the new school year. But where is that money actually going? Take a look below at the top items on families’ shopping lists 👇 then grab our back-to-school cheat sheet for practical targeting and measurement strategies built around how shoppers are buying this season!

Hear from Xander today on QSR & Restaurant Day at the ANA 👇 ana.net/membersconfere…

Happening today! ⚡️ Sales revenue is up, but actual diner traffic is down in H1 2026. When top-line numbers don't tell the full story, how do QSR marketers prove their digital ads are actually driving visits? Join Xander Nafman, our Director of Customer Analytics, today at 2:40 PM ET for the ANA’s virtual QSR & Restaurant Day to get your data-backed action plan. Here’s what you’ll walk away with: → Tactics for reaching high-intent diners with hyper-relevant messaging → Fresh foot traffic trends showing true diner intent, independent of media exposure → Tangible ways to link store visits, sales metrics, and MMMs to prove true ROI @ANAmarketers members, it’s not too late to join us - register with the link below 👇

Unwrap your holiday playbook 🎁 eu1.hubs.ly/H0xgnBH0

It’s beginning to look a lot like... the start of holiday shopping 🛍️✨ Shoppers are starting earlier, ending later, AND being far more selective about where they spend. That puts heavy pressure on marketers to identify and prove which campaigns are actually driving consumers to visit and buy. We built our 2026 Holiday Playbook for Retail Marketers to give you that clarity as you plan your holiday campaign strategy: → Exclusive foot traffic insights on shifting shopper intent → 2026 holiday shopping trends & predictions → Location-based targeting strategies to reach active buyers → Tips for measuring & optimizing campaigns in-flight → Strategies to connect performance to actual store visits & sales Unwrap your copy below! 🎁

Hear from Xander on QSR & Restaurant Day at the ANA 👇 ana.net/membersconfere…

What do diners crave right now? Value 🤑 With price-conscious diners ruthlessly switching chains, how can QSR marketers prove that their digital ads are driving foot traffic? Join Xander Nafman, our Director of Customer Analytics, on Wednesday, July 29 for @ANAmarketers' QSR & Restaurant Day to find out. He'll dish up: → How to use real-world behavioral data to reach diners with hyper-relevant messaging → Media-agnostic foot traffic trends that highlight shifts in dining intent, independent of media exposure → Ways to link foot traffic, sales metrics, and MMMs to prove true ROI and prep for 2027 planning If you're an ANA member, register with the link below👇

Check in to the Android launch event on Swarm today: app.foursquare.com/checkin/add/6a…

🐝👀 Look who’s here! The new @SwarmApp is now out on Android. We’ve brought over our full ground-up redesign, giving you a delightfully smooth and satisfying way to explore the world and lifelog your adventures. It’s your favorite companion app, now perfected for Android: ✓ Faster check-ins to remember everywhere you’ve been ✓ A new map tab to find hidden gems and view your travels ✓ A social feed to keep up with friends and see what’s trending Ready to explore? Link below to get the new Swarm 🤖 check in to the Android launch event to collect a special sticker!

The new Swarm is now on Android.