Michelle Isacson @MichelleIsacson
Brand builder. Storyteller. Often sassy. #GoCougs about.me/michelleisacson Seattle, WA Joined April 2009-
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It’s tragic that Silicon Valley Bank could lose 80%+ of its value in a single day. But what’s crazy is that the financial collapse was largely driven by a communication collapse. Their storyline unraveled and their messaging went off the rails, in 4 big ways. (continued below)
I feel bad for Silicon Valley Bank right now. They have been the biggest capital partner to founders, employees, and investors over the last decade and they’re being completely turned on by all of them. If SVB goes under it would be detrimental to the startup community
Counterintuitive hill I will consider dying on: The more technical and complicated and enterprise-y your business is ... The more simplified, benefit oriented and human your PR storytelling should be.
when you love the em-dash
We've completed the cycle, performance marketers have looped back around to branding.
Underrated advice: Be kind. 😏 But being kind doesn’t mean being nice. It means supporting your friends and helping your neighbors. It means having difficult conversations, giving uncomfortable feedback — and doing it from a place of love.
Government transparency is fundamental to a democracy, and that’s true regardless of who’s in power or what your political leaning might be. My column. seattletimes.com/inside-the-tim…
Content creation may be one of the hardest jobs that people believe to be easy.
At the core of Justice Ruth Bader Ginsburg’s extraordinary life was a simple conviction: “Women belong,” she said, “in all places where decisions are being made.”
I wrote a blog post for anyone thinking about hiring a "first head of marketing" at their startup. helenmin.com/blog/first-hea… No disrespect to @Superhuman (amazing product!) - they deserve a stellar marketing organization and leader. Learning how to decode this language will help.
IDK who needs to hear this, but the punctuation goes inside the quotation mark.
(If everything is simply all too much right now, you are doing GREAT. But if you want some marketing/comms truth, please keep reading.) OK, startups, so here's the thing: you should be sweating your press releases. But NOT for the reason you ARE sweating them!
One day we’re gonna talk about how all it takes to make people feel bad and be labeled “difficult” is being competent and expecting others to be too.
I've received feedback that I am "abrasive" and "difficult to work with", and even though no one can point to instances where I could do better, that feedback sticks with me. Every time I enter a conversation, I wonder, "is this why they think I'm abrasive? Maybe add emoji 🤔😅"
Me: I couldn’t love @DollyParton more. (reads @billboard interview) Me: I stand corrected.
Coming off ~3 years as ‘Head of Local Communications’ @opendoor, plus a few months of fun consulting gigs, a quick thread on the importance of local PR 📰📺
In the era of cheap capital, most startups invested in their non-paid marketing channels last. In the era we’re entering, the best startups are building their organic channels first.
1/ Hi. I’m a cultural anthropologist. Can we talk about the “culture” part of #CancelCulture?
Women, I don't know who needs to hear this, but after you're done writing an email - go back and remove any mention of the word 'sorry.' It won't change a thing, I promise.
Read the comments? John is part of Pike Pine Urban Neighborhood Council and an occasional CHS contributor cc: @MayorJenny @carmenbest capitolhillseattle.com/2020/07/whats-…
Someone recently told me that “difficult to work with” often really means “difficult to take advantage of” in creative industries, and I haven’t stopped thinking about that for weeks
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