Digitas AU Search @Search_Pulse
Joined January 2021-
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"Clearly define goals for each key performance indicator (KPI) at every stage of the marketing funnel to ensure each tactic is pulling its weight to reach the collective goal." Five Guiding Principles of Media Strategy bounteous.com/insights/2021/… /by @BounteousData #measure
Learn ways to optimize your mobile site for speed, clarity and a great user experience by taking our free Optimize CRO course → goo.gle/3s6NEZF
Google is now showing a new set of search results when people look for deals. All products with a "deals" badge are eligible to appear. via @MattGSouthern: searchenginejournal.com/google-enhance… #Google #HeyGoogle @Google #SEO
These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search. via @jeremyknauff: searchenginejournal.com/rank-video-you… #Google #HeyGoogle @Google #SMM #SocialMediaMarketing #SEO
Updated Google Best Practices shows how to get "maximum exposure" from hosting or embedding videos via @martinibuster: searchenginejournal.com/google-embedde… #Google #HeyGoogle @Google #SEO
The #PremierPartnerAwards recognizes industry leaders and their impact in digital marketing. Keep an eye out as regional winners are announced through the end of this year → goo.gle/3nPeljK
Wow @semrush has done a truly excellent job integrating the keywords intent feature across all reports! Want to quickly check the type of keywords for which the top ranked/traffic pages of your/competitor sites are getting rankings? Done! 👇
Who doesn't want the best tech — and the best price? Search interest in these electronics is up as Black Friday approaches. Check out the Insights page in your account for more search trends tailored to your business → goo.gle/3waP07u
Instagram TV has officially replaced the unpopular IGTV, but aren’t they the same thing? Well, yes and no and kind of. bit.ly/3CVb9JX
On-page optimization is a powerful tool in any SEO arsenal. This Python SEO script will find the top five opportunities for each page at scale. via @LeeFootSEO: searchenginejournal.com/python-seo-str… #SEO
Google Ads Performance Max campaigns are now available to everyone. Here's what you need to know about driving more conversions with this new campaign type. via @MattGSouthern: searchenginejournal.com/google-ads-per… #Google #HeyGoogle @Google #PPC #PaidSearch #SEM
At #SearchOn '21 our consumer teams shared the latest AI innovations that are making Google Search more helpful for you and your customers. Find out what these changes to Search mean for your marketing → goo.gle/3nNwuhK
Performance Max campaigns will start to roll out to all advertisers today! This new campaign type can help you drive more conversions across all of Google’s ad inventory. Check out new best practices and case studies → goo.gle/3bvRpAt
As part of our regular work to improve results, we've released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search: developers.google.com/search/docs/ad…
.@Zapier makes it easier to work with your first-party data — and you can now link it directly in the Google Ads interface! Learn more → goo.gle/3CqmNMs
Time is money. So what are the key things to look for to improve the performance of a PPC account and get results fast? : searchenginejournal.com/improve-ppc-ca… #PPC #PaidSearch #SEM
A recently granted patent describes how Google may use queries to trigger structured information cards and how those queries can evolve over time. via @bill_slawski: searchenginejournal.com/queries-struct… #SEO
#MentalHealthAwarenessWeek thread: Mental health awareness week began on October 3. In recent years in the US, search interest in #Anxiety has increased, while search interest in #depression has decreased
ICYMI: We launched a new budget report! It can help you understand how much you are projected to pay at the end of the month, and assess how past changes to your average daily budget impacted your performance and spend limits. Check out the details → goo.gle/3a5B2Kd
Today we're adding more details to some errors on Search Console Rich Results status reports to make them more actionable and help you understand how to solve those issues. Learn more about using the rich result reports and try it out! support.google.com/webmasters/ans…
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