TransactBlock @TransactBlock

"Where’s my check?" is the call claims teams treat as a fact of life. It’s rarely about the decision. It’s someone the carrier already approved, asking where their money is, usually because they couldn’t choose how they got paid or see when. Close that gap and the calls stop.

Infrastructure first, reputation second. Why I had to learn the platforms I’d ignored my whole life: medium.com/@CLEO_Founder/…

I built an AI-visibility tool before I’d ever used social media. No LinkedIn, no X, no account anywhere. I’m opening one now, at the moment the work made it unavoidable.

Fifteen websites carry ~68% of every AI citation across the major engines. Sixty-eight per cent, across fifteen domains. More concentrated than anything Google search ever produced. Writing about what that means tomorrow.

"SEO or GEO" is a false choice that sells consulting hours. SEO is the foundation. GEO is the new floor above it. You do not get to pick, you build both, or the building is one storey short.

A couple of days ago, I said the front door became four doors: Local, Web Search, AI Search, and Social. Today, the full argument is finally published, including the part most teams still miss: orchestration, the layer that ties all four together. Most SEO advice in 2026 is still answering the old question: “How do I rank?” The real question now is: “When a model answers for me, is what it says true and is it me?” The article is in the first reply.

The hard part of autonomous marketing isn’t the AI. It’s the engineering that lets you trust the system enough to ship without human review. Rollback paths. Observability. Audit trails. Dead-man switches. That’s where most platforms quietly fail.

We asked ChatGPT “best CRM for startups” 100 times. It cited 47 different companies. The #1 most-cited brand was mentioned in only 23% of responses. Here’s what 100 prompts taught us about how AI search actually works in 2026.

Your content team spent three months perfecting your product pages. New schema. Structured claims. Clear positioning. AI still cannot read most of what they built. Not because the content is wrong. Because the server sends an empty shell to every non-browser visitor.

The brands that define their own AI narrative now will not have to correct it later.

2/ Robots.txt tells crawlers what to access. Llms.txt tells AI systems what your brand is, what your claims are, and what content you want attributed to you. Without it, ChatGPT assembles your brand identity from competitor pages, outdated blog posts, and third-party content you never approved.

3/ Full transparency: no AI service has officially confirmed they read this file. In a 90-day test, only 0.1% of crawler traffic targeted it. But Yoast, Rank Math, and Mintlify have already shipped generation tools. The adoption curve mirrors robots.txt in 1994.

4/ It takes 30 minutes to implement. Curate your 10 most important pages. Write one-line descriptions. Add your core claims. Save as /llms.txt.

1/ 98% of websites are missing a file that shapes what AI says about them. It is called llms.txt. Almost nobody has heard of it.

We scored the same site on two different scales today. Traditional SEO health: 87 out of 100. AI Readability: 31 out of 100. Same URL. Same day. One score measures what Googlebot sees. The other measures what ChatGPT, Perplexity, Gemini, and Copilot see. The first score is in every agency dashboard in the world. The second score is in almost none of them. The gap between these two numbers is the entire GEO opportunity and most of the industry does not know it exists.

Disable JavaScript in your browser right now. Go to your own website. Whatever just disappeared is what GPTBot, ClaudeBot, and PerplexityBot see when they visit. That is the version of your site that AI search is reading. For most sites, it is almost empty. Reply with what happened. I will tell you what it means for your AI visibility.

ChatGPT is name-dropping your brand. It is not citing you. For every time AI attributes a claim to your site, it mentions you 3.2x more often, using someone else's data underneath. You are in the answer. You are not the answer. Only 28% of AI responses include brands with both a mention and a citation. That 28% is where pipeline converts. The other 72% is decoration. And 44% of all citations AI pulls come from the first 30% of the page. If your strongest claim lives in paragraph five, AI has already moved on. Precision is structural. Not creative.

We scanned a site that scores 68 on AI Readability. Sounds healthy. It is not. GEO Score: 29. Critical risk. ChatGPT: found. Google Gemini: absent. Claude: partial. Same site. Same content. Three engines. Three different verdicts. The score that tells you everything looks fine is not the score that matters. Want the truth about your AI visibility? 60 seconds. Scanner is on the profile.

Your website has two versions. One looks perfect to users. The other is invisible to every AI crawler that matters. Your SEO score will not catch this. Googlebot renders JavaScript. GPTBot does not. 24 seconds on why that changes everything.

If you haven’t run the scan yet: Link in bio. 30 seconds. Free. Reply with your score — I’ll share what the data says about sites in your range and what typically moves the needle.