Ben Zipkin @bzipkin

After reporting strong full-year 2025 results, our CEO, Robert Barrow, reflects on the momentum behind Definium, from the January brand launch to the anticipation of three Phase 3 readouts ahead. The year ahead will be a defining one for Definium and for the future of psychiatry. linkedin.com/pulse/momentum… #Biotechnology #BrainHealth #MentalHealth #ClinicalTrials #Psychiatry #BiotechInnovation $DFTX

stop spending money on Claude Code. Chipotle's support bot is free:

American former NFL football legend Julian Edelman talks about being Jewish and standing against hate.

Gemini 3 has really changed the AI game. People are coming up with wild use cases. There's a major shift. 10 examples: 1. Dashboard with live hand tracking controls

Rabbi Eli Schlanger, who was murdered today by terrorists while celebrating Hanukkah at Bondi Beach in Sydney, leaves behind a wife and four children. I’m heartbroken.

When an iconic theater closed, Ben Steinberg turned his social media into a pressure campaign. And it may have worked. mashable.com/article/cinera…

This is a remarkable essay. I read it and then read it again. tabletmag.com/sections/arts-…

Gemini Nano banana 2.5 Flash Google AI studio! { "title": "Minimalist High-Contrast Black and White Profile Portrait", "style": "Minimalist, Conceptual, Sculptural, Cinematic", "aesthetic": "Deeply introspective, Solitude, Contemplation, Timeless Elegance, Exploration of Identity", "subject": { "type": "Side-profile portrait of a person", "features": "Distinctly human, timeless, clean and strong profile", "expression": "Contemplative, caught between thought and transcendence", "attire": "Dark, form-fitting turtleneck sweater, merging seamlessly into the black void" }, "composition": { "view": "Side-profile", "emphasis": "Form, light, and shadow defining the subject", "perspective": "Compressed (Telephoto lens)", "depth_of_field": "Shallow (Aperture wide open: f/1.8-2.8)" }, "lighting": { "type": "Single, narrow rim light (Bright, sharp, directional)", "source": "Directly behind and slightly above the subject", "effect": "Carves out the shape of the head, neck, and shoulder; thin luminous halo along the jawline and skull curve", "contrast": "Deliberate and extreme (Purest black and brightest whites), no midtones" }, "background": { "type": "Absolute darkness/Void", "texture": "None (emphasizing the luminous boundary)", "depth": "None" }, "technical": { "render_quality": "Ultra-realistic 8K cinematic quality", "effects": [ "True lens physics", "Depth of field", "Subtle film grain" ] }, "note": "The entire image should be strictly high-contrast black and white, dissolving the subject into pure black except for the glowing silhouette and well-lit front face." }

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Claude + Facebook Ads MCP is legitimately insane 🤯 This MCP integration turns Claude into a full-stack ads analyst. Generates complete client reports with one prompt. Perfect for agencies & e-comm brands buried in Facebook Ads Manager data. The problem: Building client reports manually is brutal. You're exporting CSVs, calculating metrics, creating charts, formatting slides, all for data that's outdated by the time you finish. This Claude MCP setup solves it: → Direct connection to your Facebook Ads account → Pull any performance data with natural language prompts → Auto-calculates ROAS, CPA, CTR, conversion rates → Generates visual charts and breakdowns instantly → Creates formatted reports with insights + recommendations → All built in real-time from a single prompt No manual exports. No spreadsheet wrestling. No outdated reports. What you can generate: → Account-level performance summaries → Campaign and ad set breakdowns → Demographic and placement analysis → Custom date ranges and comparisons → Actionable optimization recommendations Built with Claude MCP. Want the complete setup guide? > Comment "MCP" > Like this post And I'll send it over (must be following so I can DM)

👀 The top 7 learnings from the State of AI Search Optimization #SEOFOMO survey, from +200 answers 👇 1. AI visibility is now a concern for almost everyone * 91% of SEOs reported that decision-makers or clients have asked about their company’s AI search visibility in the past year. * That means this is no longer an experimental or optional topic — it’s part of the conversation at leadership level. 2. Traditional search still dominates revenue, AI search’s share is small (for now) * For the majority, AI platforms (ChatGPT etc.) account for 0-5% of site revenue. * Meanwhile, traditional search (Google etc.) remains the main revenue driver. 3. Most SEO teams are owning AI Search Optimization, but dedicated strategy is still uncommon * ~75% say the SEO team or specialists are in charge of AI search strategy. * Yet only ~35% have a dedicated AI search optimization strategy for all or most of their sites; ~33% have plans but haven’t done so yet. 4. Many have already re-prioritized or expanded SEO processes to include AI search work * ~47% said they have changed or expanded their SEO process for most/all sites. * Another ~24% have done so in a few sites. 5. Key focus areas / tactics for optimizing for AI search are emerging The survey identified several high-priority actions people are doing or planning, including: * Schema & structured data (e.g. FAQ, Product, HowTo). * Content restructuring for retrieval: chunking, TL;DRs, FAQs, Q&A, more passage-level answer formats. * Enhancing technical accessibility (crawlability, JS audits, ensuring LLM access, Core Web Vitals etc). * Brand mentions / citations, authority building (including via platforms like Reddit, Wikipedia, UGC) to help be picked up by AI systems. * Improved tracking / measurement: using AI visibility tools, metrics to measure performance in AI search. 6. Mindset divide: Fundamental SEO vs. Proactive AI-centred strategy * Some SEOs are sticking with traditional SEO fundamentals, while others are actively reworking for AI search surfaces. * Having a proactive strategy seems correlated with being more prepared and perhaps gaining early benefits. 7. Challenges & implications * Because AI visibility is being asked of SEO teams, there’s more pressure to deliver, but many teams don’t yet have mature strategies, measurement, or resourcing. (Implicit in the gaps between what is asked vs what is done). * The revenue impact of AI search remains small — so ROI measurement and expectations are key; overpromising may lead to disappointment. Insightful? Go through all of the answers also featuring specialists commentary here: hub.seofomo.co/surveys/state-…

How to set up Google Analytics MCP Server kahunam.com/articles/web-a… #googleanalytics #mcp

New Lead Gen tools in Google Analytics are here 🚀 Understand your leads with 2 new reports: 📊 Lead Acquisition 📊 Lead Disqualification and Loss Plus… ✅ Reach consumers at each stage before becoming qualified leads, with 8 powerful suggested audiences 📈 Start turning new leads into converted leads: goo.gle/41lSfKb

Today Mark shared Meta’s vision for the future of personal superintelligence for everyone. Read his full letter here: meta.com/superintellige…

me opening Teams every morning

First test of Perplexity's new agentic browser, Comet 👇 Comet authenticates into your accounts (e.g. email, calendar) to take actions on your behalf. It pulled a list of all my email newsletters, and unsubscribed from the specific ones I asked it to 🤯

Is there one for adults?

1. Microsoft presents medical superintelligence Microsoft's LLM is not only designed for multiple-choice questions, but also for real medical diagnoses in realistic scenarios – and outperforms even top models such as o3. This is a bigger breakthrough than much of what we are currently seeing. Let's take a look:

How to Do an Enterprise SEO Audit the Right Way - screamingfrog.co.uk/blog/how-to-do…

Introducing AlphaGenome: an AI model to help scientists better understand our DNA – the instruction manual for life 🧬 Researchers can now quickly predict what impact genetic changes could have - helping to generate new hypotheses and drive biological discoveries. ↓

Huge SEO News: AI Mode data is officially available in Search Console. You can now see click, impression + position data: