EMARKETER @eMarketer
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals. linktr.ee/EMARKETER New York, NY Joined February 2009-
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🛍️ Which retailers made the most interesting moves in June? Find out on today’s Reimagining Retail podcast: podcasts.apple.com/us/podcast/nik… From Stella Artois and Nike to Prada, hear the full rankings and let us know if you agree with our analysts ⤵️ Made possible by @ROKT
In this sponsored article, Quantcast’s Rebecca Rosborough looks at why many marketers are seeing gains in efficiency but not performance, and what that says about the platforms powering modern advertising: tinyurl.com/3x4hen2w #AIAdvertising #PerformanceMarketing #AdTech
The rules of advertising are changing faster than most marketers can adapt. Our roundup features insights from our recent Ad Buyer Strategies Summit, highlighting the key shifts ad buyers need to watch: cloud.insight.insiderintelligence.com/20260618-AdBuy… #EMARKETERSummit #advertising #adbuyerstrategies
Highlights of First 24 Hours in #Cannes
#Amazon will win a greater share of US ecommerce during this year’s #PrimeDay event, with an earlier June date instead of the typical July, an extended four-day format, and AI shopping tools to capture consumer demand. Read the full report: content-na1.emarketer.com/prime-day-2026
Great program from @eMarketer at #Cannes focused on Commerce Media: There is consensus that Retain Media is maturing and request for accountability comes with this. To date, it has been treated as a single line item on a plan, vs integrated.
🏀 The Knicks' first title in 53 years gave us a reason to celebrate and reschedule. We moved Uncorking Insights from June 18 to give our Cannes insights more time to breathe.🍷 Join us July 8 for Uncorking Insights: Decanting Cannes: cloud.insight.insiderintelligence.com/20260708-Canne… #Knicks #NYKnicks
🤖 In today’s podcast episode, we discuss the main reasons Apple might be about to take over the AI race, the challenges Siri is going to face, and whether Siri AI just “Sherlocked” the free version of ChatGPT. Watch on YouTube or Spotify: youtu.be/pjah1twktuA @ROKT #SiriAI
US AI ad spend is expected to reach $32 billion this year and will exceed $68 billion by 2030, according to our May forecast. In our new roundup, @nate_elliott outlines three key approaches for marketers as the AI ad market matures: cloud.insight.insiderintelligence.com/20260618-AdBuy… #EMARKETERSummit
One theme stood out at our Ad Buyer Strategies Summit: Trust has to be earned through better measurement, clearer strategy, and a deeper understanding of how consumers actually behave. Access all of the insights in our new roundup: cloud.insight.insiderintelligence.com/20260618-AdBuy…
✈️ What will summer travel look like for Americans this year? Where do people go online to book their vacations? How is AI helping travelers plan and manage their trips? Listen wherever you get your podcasts, or watch on YouTube or Spotify: youtu.be/ikN8rG6xHvo @ROKT
🇫🇷 Headed to #Cannes? We invite brand executives to join us for a series of exclusive events focused on AI, commerce media, and more. Space is limited—explore the agenda and register today to reserve your spot: emarketer.com/learningcenter… @Cannes_Lions #CannesLions #CannesLions2026
Just 15% of marketers can reliably measure AI-driven discovery, according to EMARKETER/Partnerize research. In our new report, 100 US marketers share how they’re closing the gap and where budgets are moving. Access Now: tinyurl.com/4spsdst5
On today’s Reimagining Retail podcast episode: Kristen Brophy, SVP Marketing at @ThredUp, joins us to discuss how ThredUp balances brand storytelling with performance marketing and and where AI is actually making the biggest difference right now. podcasts.apple.com/us/podcast/thr… @ROKT
A new EMARKETER report, “The MMM Actionability Gap,” made possible by TransUnion, breaks down the three structural reasons MMM underdelivers and includes a 90-day plan for closing the gap. Get the Report: tinyurl.com/rcycej5r #MarketingROI
We were all set to host our "Uncorking Insights: A Taste of Cannes" event tomorrow, but a historic New York moment called for a change of plans. 🏀 Save your spot for our rescheduled event, "Decanting Cannes," on July 8: cloud.insight.insiderintelligence.com/202600708-Cann… #Knicks #NewYorkKnicks #Cannes
Fox is moving deeper into streaming with its $22 billion Roku acquisition 📺 The company plans to buy Roku for $160 per share, combining Fox’s live TV business with a streaming platform that reaches about 100 million households. Ross Benes (@RossBenes), senior analyst at @eMarketer, said the deal could more than double Fox’s annual connected TV ad revenues. The deal would leave Fox shareholders owning about 73% of the combined company, while Roku investors would own around 27%. For Fox, this is a major step away from relying on traditional TV as consolidation keeps reshaping the media business. 📩 Start your market day smarter: investorsobserver.com #Streaming #MediaStocks $FOXA $ROKU
In this sponsored article, Verve’s Sam Coates looks at how AI chat is reshaping the path to purchase and revealing richer signals about consumer intent: tinyurl.com/y8fsne49 #AIAdvertising #ConsumerInsights #AdTech #DigitalMarketing
What will everyone be talking about at Cannes this year? Listen wherever you get your podcasts, or watch on YouTube or Spotify: youtu.be/lMYszmMGqJQ Made possible by @ROKT #Cannes #CannesLions #CannesLions2026 @Cannes_Lions
📺 CTV now accounts for more daily viewing time than linear TV, but the shift in advertiser spending has been slower to follow. 📊 Download the charts and EMARKETER analyst insights that explore how ad budgets are moving and what buyers are prioritizing: cloud.insight.insiderintelligence.com/20260428-CTVTo…
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