NEW: Love Island prediction markets are driving women to @Kalshi.
According to the firm:
- Its Love Island markets have three times more female traders than male traders
- That demographic split is reversed across the platform; 26% of Kalshi’s users are women, roughly double the share from a year ago
- Among new users on the platform whose first trade was in a Love Island market, two-thirds are women, according to Kalshi.
The current season of Love Island USA began on June 2. Kalshi’s female weekly active users on mobile devices rose 106% from June 8 to June 28, compared with a 54% increase among male users, according to a report from consumer-data research firm Apptopia.
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