317 Rain Digital @317Digital
Digital Marketing Agency focused on helping companies provide customers with an online experience consistent with their brand. We right-size their marketing eff raindigital.com Noblesville, IN Joined January 2022-
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Research is not the most appealing term, and it sometimes is the last thing conducted if it is ever done. It's one of the most important steps to ensure that your company knows the competition, understands the audience, and where to find that audience. #research #DigitalMarketing
Competing in the current business climate requires fine-tuned attention to the audience and their preferences. Mobile marketing is one of those major preferences that consumers see as a business requirement. #CustomerExperience
When engaging with any group of consumers, providing a consistent presence allows your business to grow its audience. As the audience grows, the engagement increases from members of that community. Additionally, the content provided must be relevant and enhance their experience.
The buyer’s journey has become one of trust-building and ensuring that your services and products meet general expectations. Think of this as a dating exercise or signing the papers on a new car. People have a fear of buyer’s remorse and will avoid it at all costs. Make it easier
"As marketers become more targeted at providing an easier way for consumers to purchase, their process changes. If you are not part of that changing process, consumers will be less likely to consider you for their next purchase." #Targetedmarketing raindigital.com/2022/01/11/dig…
Trying to succeed with a limited market reach is like using a miracle strategy to drive revenue. Part of managing your digital brand means engaging with consumers when it's appropriate, providing a user-friendly website with images that encourage them to discover more.
The struggle bus has never tasted so good. marketingdive.com/news/pizza-hut…
Love to see the big brands step in and make a splash in the #brandwars lnkd.in/eU9QF8hH
It appears the drum for brands to take a stance in the #UkraineWar has intensified. "3 in 4 U.S. adults say they support brands cutting business ties with Russia after its invasion of neighboring Ukraine" via @MorningConsult & @wesleycase
If you are not aware of how much money you are spending on the most effective tactics, how can you possibly reduce your customer acquisition costs? Not having data to back up decisions is at best a guessing game, and at worst it is throwing money into the fire pit. #Analytics
It's good to see college athletes getting a shot at branding themselves. #NIL marketingdive.com/news/dollar-sh… via @marketingdive
#Sales and #Marketing are NOT the same things. #FocusonValues #Differentiation #Branding
@VaibhavSisinty Look what marketing is about, by Steve Jobs:-
@Kev__Berry @MorganUMedia *Bell dings* #Youhaveanewlistener
Competing in the current business climate requires fine-tuned attention to the audience and their preferences. Mobile marketing is one of those major preferences that consumers see as a business requirement. #mobilemarketing #DigitalMarketing #Marketingconsulting #userexperience
The biggest curse in marketing? Everyone thinks they know marketing.
Who knew that @Walmart was such a big player in the #adtech space? WalMart knew marketingdive.com/news/walmarts-…
Be understanding of what your consumer has gone through. The constantly shifting expectations have exhausted them. An undertone of empathy is helpful and can offer an opportunity to shift your brand messaging as well as positioning. #empathy #marketingtips
"...... the challenge the industry is facing on identity: respect consumer preferences and create a better value exchange, while mitigating and maintaining advertiser and publisher relevance and reach,". marketingdive.com/news/whats-nex… via @marketingdive
Contrary to belief, your brand does NOT need to be on every social media platform in existence. Match what matters to your customer and do it well. #relevance #quality
Ah yes.... *cries in subscription model*
I miss the days when you could buy and own software rather than just rent it.
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