ActiveCampaign @ActiveCampaign

We could tell you ActiveCampaign is worth the investment. Or we could just let Donald G. Purdy, M.A. from University at Albany do it. 👇

What if AI could start from your best work? The newest version of Active Intelligence pulls from your past campaigns and templates. Let it learn your voice through Brand Kit and Custom Instructions. Build a full campaign from a single prompt, without spending time starting from zero. Active Intelligence 2.8 builds from your brand, your voice, and your top campaigns, so every touchpoint already looks and sounds like you. The kind of campaigns you'd put your name on. Watch the overview video to see what's new ⬇️

Email feels spammy when it's built on guesses, or worse, AI that was bolted on as an afterthought. The same message, the same send time, the same "personalization" that's really just a first name in the subject line. When your emails are built on your actual contact data, that's when they stop reading as spam. Active Intelligence learns when each individual contact is most likely to open and sends at exactly that moment, driving 17% more clicks on average. It surfaces the segments worth targeting, which would take forever to do manually. And because the AI is woven into the platform rather than added on top of it, every decision it makes is backed by what's already working in your account. Get more personal, more precise, and make sure your platform is actually built to help you do both.

Who wants their open rates to triple? 🙋‍♀️ Donald G. Purdy, M.A. from University at Albany, shares how he achieved exactly that ⬇️

Nightmare fuel: switching between three email platforms in three years 😱 It happens more than anyone wants to admit, and Mason Cosby and Evan Cox of Scrappy ABM will tell you it's exactly as painful as it sounds. The lesson wasn't about which platform was better. It was about how they were making the decision in the first place. Picking a tool based on what your business needs today almost guarantees you'll be migrating again sooner than you think. And if you've ever been through a platform migration, you know that getting it right the first time is worth every bit of the research upfront. As Evan wisely puts it: "Don't buy for today. Don't choose for today. Build with something that will grow with you as you scale." ⬇️

Knowing your open rate is one thing. Knowing it's 22.2% above your industry average is another. Active Intelligence gives you the context your campaigns have always been missing, without the manual research to get there. 😌

When you're managing 50 to 75 automations per client with 500 message types, you can't manually check whether message 15 in a campaign is performing. That's not a bandwidth problem, it's a scale problem. John Copeland of eduConverse and Michael McMillan of Financialize both hit that wall, and both found the same answer. Active Intelligence finds what you can't dig into yourself, surfaces it, and lets you act on it. Our VP of Partner Growth, Jonathan Petrino, asked them about it firsthand!

If you've ever looked at AI-generated content and thought "this says nothing", Sean has a name for that. And on June 24th, he's walking through the system he built specifically to avoid it. Join us and learn how to move fast without your content paying the price. Register here: bit.ly/4gbwqoR

Ever need to pull together a quick performance update for your team but dread building the report? ✔️ Active Intelligence turns that into a single prompt and hands you a chart, a breakdown by device, and a recommended next step all at once. No more piecing it together across four tabs before a last minute meeting.

Emanuel Cinca was spending $1,000 a month on reporting. Getting clean data from his newsletter stack required manual exports, pivot tables, and hours of work just to get a straight answer. He got to the point where he needed to figure out a different, more efficient way to report. He spent 30 hours building his own analytics dashboard with AI as his development partner. The total cost today: under $10 a month in hosting fees. Here's a step-by-step guide to building it yourself: 🤔 The problem he was solving: Clean subscriber data requires reconciling multiple sources, UTM parameters, churn calculations, cost per engaged subscriber, not just initial sign-ups. Without easy access to that data, decisions slow down. As Emanuel puts it: "If you have to put in too much work to get that data, you're less likely to use it frequently. So you make less informed decisions." 📊 What the dashboard revealed: Once it was running, the data showed something he hadn't been able to see clearly before. His generic paid campaigns were churning new subscribers at 40 to 45%. His more targeted campaigns were churning at around 30%. That gap had always existed. He just hadn't had fresh enough data to catch it in time to act on it. 🦾 How he built it: He had minimal coding experience. His approach was to describe the problem to AI in plain language, ask it to confirm whether a solution was possible, and then build step by step with AI handling the code and guiding the infrastructure setup. Google Cloud for hosting, Python for the backend, a web-based frontend his whole team could access through their existing Google Workspace login. 📖 His biggest lesson: Be extremely specific. "It's better to repeat yourself and say too much rather than not enough." Vague inputs produce vague outputs. Name the exact field, the exact date parameter, the exact metric every time. ✅ The result: The dashboard now processes thousands of subscriber interactions daily, calculates true cost per lead by accounting for early unsubscribes, and tracks churn by campaign automatically. $1,000 a month became under $10. And the decisions that used to wait for a Friday reporting session now happen in real time.

G2's Summer 2026 awards are out, and three results stood out: Best Estimated ROI, Fastest Implementation, and Easiest Admin. Those results are consistent with what we hear from customers directly. 83% of surveyed customers report seeing ROI within their first year, with an average of 10 hours saved per week. Fast time to value and low administrative overhead aren't features, they're the foundation the platform is built on. Thank you to every customer who took the time to share their experience on G2. 💙

@ChelleHoniker Hi Chelle! Thank you for reporting. If you ever come across an issue like that, you can reach us here: [email protected]

We analyzed 9,223 prompts from real Active Intelligence users, and the most common thing marketers are asking might surprise you. Not "write me a subject line." Not "build me a welcome sequence." Over a third of every prompt typed is some version of the same question: how are my campaigns performing and what should I do next? 25.6% of all prompts include a specific time range. People aren't asking for generic insights, they're asking for answers they can act on the same day. "Compare my open rates to industry benchmarks for the last 90 days and tell me where I'm underperforming" instead of "how are my emails doing?" That distinction matters more than it sounds. The first question gives you something to do, the second just gives you a number. If you're not getting useful answers from AI, it's usually not the tool. It's the question. Add a time range, name a specific metric, and tell it what format you want the answer in. That alone changes the output significantly.

This wasn't written by us. It was written by a Zapier journalist who compared ActiveCampaign to a platform you've probably used before. If you've been wondering whether the grass is greener, this is a good place to start. Full comparison here →nhttps://lnkd.in/gu4db5kk

Your campaign results are in, and Active Intelligence is already one step ahead. While you're reviewing open rates, click-through, and conversions, it's analyzing how your audience engaged and recommending targeted follow-up messaging before you've even had time to think about next steps. The momentum from your campaign doesn't have to stop the moment the send does. ✅

There's a difference between automating tasks and automating strategy. Most platforms can handle tasks. But you still have to figure out who to target, when to send, and what to do when a campaign underperforms. We handle both. Suggested segments surface your best audiences, smart goals track progress automatically, and AI-enhanced automations adjust as your contacts engage. So you can spend less time rebuilding and more time on the work that actually grows your business. 🪴

Most AI resources tell you what's possible, AI Lab shows you what's actually working. 🦾 Sean and Erin walk through what the AI Lab is (and what it's not). A living destination full of real workflows, real results, and real lessons from agencies, solo founders, and small teams. What it cost, what it saved, and what they'd change. 👀 Take a look: bit.ly/4ezdwYh

💡 Quick tip for anyone using AI in their marketing workflow: When you get a result you love, ask the AI — "What questions did I ask that led to this output?" Then save them for next time. You're not just getting work done. You're building a personal playbook that compounds every time you use it. This advice comes from Bob Pearson and Sean Blanda— and there's a lot more where that came from. Join us April 16 for the unveiling of AI Lab, a free resource hub! 👉 bit.ly/4uT47k7

When a small business finally has the tools to build a real digital presence, that's when things get exciting. Tim Preston, founder of VYBRNT breaks down how the ActiveCampaign and Webflow integration makes that possible, combining an affordable, powerful website builder with seamless marketing automation. A great digital marketing package doesn't have to be complicated. 🙌

Most marketers assume their emails are "fine." This calculator tells you if they actually are.👇 Plug in your open rates, click rates, and deliverability to see exactly how you stack up against industry benchmarks. 📊 Run the numbers!: bit.ly/41pQQC7