Alex Kim @AttributionAlex
Solutions Consultant @visualiq and NY Sports enthusiast #Analytics #marketing #advertising #attribution #measurement #optimization #activation visualiq.com New York, NY Joined July 2015-
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Marketers are investigating multi-touch attribution -- and the media is paying attention. Here’s a curated sample of recent articles about MTA. lnkd.in/emf7w5p
If you're struggling to optimize your market budget, you're not alone. A recent Nielsen study reveals the budgeting challenges marketers are facing today, and how to overcome them: lnkd.in/ezHK47Y
Faced with steep competition, B2C marketers need to spend every penny wisely. Yet a recent Nielsen study found that less than half of respondents (40%) feel very confident in their team's ability to determine the most effective way…lnkd.in/dpyMSUy lnkd.in/dr83WEa
This infographic shows why multi-touch attribution is essential for optimizing marketing effectiveness in the digital era lnkd.in/dMnfPGw lnkd.in/dBba2tx
Going to the Gartner Digital Marketing Conference? Don't miss Nielsen Visual IQ's conversation with H&R Block and The Economist on what the future of marketing measurement and optimization looks like: lnkd.in/dnnuX3Z lnkd.in/daz6hnS
People-based marketing requires a fundamental shift from viewing consumer behavior in the context of channels, to placing consumers at the center of marketing strategies. Visual IQ's Vanessa Tadier explains in this article for My Customer: lnkd.in/d6esq6n
Making the Case for B2B Marketing Attribution lnkd.in/dRxCke9
Want to create more authentic brand experiences? Visual IQ CMO Wayne St. Amand explains how in this article for MarTech Advisor lnkd.in/eA6xA7n
The State of Attribution Survey Results [Infographic] lnkd.in/e4APmcm
How can marketers meet the ongoing need for speed? Visual IQ’s Vanessa Tadier explains in an article for Digital Doughnut: lnkd.in/ehn7GqN
@Forrester analyst Jim Nail and CMO @waynesaint walk through the move to multi-touch attribution lnkd.in/ereZw26 #martech #attribution #multitouch
.@VisualIQ's @VanessaTadier explains what convergence can do for #marketers bit.ly/2y0UMOy
Will you be at the Attribution Accelerator event in New York City next week? If so, check out Visual IQ CMO Wayne St…lnkd.in/esn8p_C
Real consumers want a connected, relevant experience that adapts to whichever path they choose." In this article for…lnkd.in/dREeT7D
Nielsen to integrate Visual IQ into its marketing effectiveness suite of products. More from Adweek bit.ly/2xxPTLK
Read what Visual IQ CMO Wayne St. Amand and other digital marketers had to say about key themes at dmexco this year…lnkd.in/gFg5wCV
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