We focus only on one thing: Scaling your Meta ads profitably and sustainably at scale. So if you’re serious about scaling up, DM us.axiscale.com Scaling XYZ axisJoined January 2019
Media buying + copywriting = insane skillset
They're people do great research and think well
And great researchers & thinkers are generally great marketing strategist
When paired with great executors, they can easily multiply your business
Imagine someone who analyzes your ad and funnel performance and actually acts on the analysis.
They can turn, for example, a 1% conversion rate into 2%. That means twice as much revenue.
Who else, if not this a person with this skillset, can do this?
"We're back to making 6 figs/mo in sales & we're close to hitting 3 ROAS which we've never achieved before!"
"allowed us to grow the business & focus on areas that need our attention"
"helps us sleep better at night knowing the account's in good hands"
"from $90k/mo in revenue, stabilized our performance and scaled to over $500k/mo"
"a lot of great communication and attention to detail"
"great partner"
"compared to any agency I've worked with - they truly do care"
youtube.com/watch?v=-hP_Tf…
Before I built my Meta ads agency, I was working for one.
And during that time, I spent every moment I'm awake doing just two things:
Learning and working.
I didn’t care about anything else
I didn’t think about anything else
I didn’t do anything else
And for over a year, this was my life.
Some people might say I was suffering.
But to me? It was the time of my life man
When I was in school? I learned. But not what you’d expect.
During class, I was glued to my phone, devouring every piece of content I could find about media buying -- latest hacks, strategies, and frameworks
And then I consumed whatever I could from Burd, Mandalia, Elswyk, Firestone, Pitman, Waller, St Germain, etc.
But I didn’t just stop there. I also dove into copywriting, email marketing, and CRO + soaking up lessons from the greats: Ogilvy, Caples, and Halbert.
When I was at home? I worked.
From the moment I woke up to the second I went to bed (and even while I was eating) I’d be:
- Checking ad accounts
- Digging into research
- Strategizing new ads
- Writing new ads
- Exchanging info with other advertisers
And when I was in the office? You guessed it.
I worked. And I learned.
That phase of my life was intense. But it was also the best opportunity I’ve ever had
It solidified my foundations so well that fast forward to today:
- I never have to worry about money again
- I’ve achieved things at my age most people wouldn't think was possible
- I have the freedom to live whatever life I desire
If I could go back in time, I wouldn’t change a thing.
Because that experience wasn’t just the start of my entrepreneurial journey. It was the start of everything.
I wouldn't be where I am today without it
And I will forever be grateful
If you understand that:
- it's not always about winning...
- preparation is crucial - tough times or not...
- you have to always be testing...
And you're looking for a partner who could help you scale your Meta ads
DM @immarkwilliam
...what we're doing is putting all our focus on research and analyzing our data...
...seeing what could help us scale back up again
All while:
- finding new winning angles / big ideas
- testing new ads and advert structures
- testing media buying strategies
We have a client right now with bad performance
And nothing seems to click - even the historically best performers aren't working.
So we had to scale down overall and find that "sweet spot" spending as high as we can while still getting a profitable NC CPA
You need to have good hooks, yes
But you also need to understand that good hooks don't necessarily guarantee good performance
You need to make sure that the content following your hooks are also good
Remember:
Good hook + Good content = Good ad performance
The secret to high-converting copy?
Asking the right questions.
Here's a list of questions you need to have answers to:
• Who's your ideal customer?
• What's their level of sophistication?
• What's their level of awareness?
• What problems do they want to solve?
• Which solutions have they tried before?
• Why didn't those solutions work?
• Why is your solution better?
• What's your unquestionable proof?
• What are their goals?
• What's your big idea?
• What's your big promise?
• What keeps them up at night?
• What's your irresistible offer?
• What's your USP?
• What's your unique mechanism?
• What stories do they tell themselves?
• What are your top features and benefits?
• What are their top objections?
• How do you handle those objections?
Writing high converting copy is easy when you're prepared
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