Blue Melnick @BlueMelnick
Co-founder @ Obvio (virtual events at scale) Building Obie (AI for coaches & creators) We’ve run events with 10,000+ attendees Sharing what actually converts 👇 poweredbysage.com Charleston, SC Joined February 2007-
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Weeks like this are why we haven’t yet released the new product… Two of the four things we shipped this week I would've called "next year" in January. One of them changes how a whole team works inside an ai hub at the same time. I'll shut up now. Watch this space
Have been working with our team on a new AI platform for creators, coaches, and consultants for two years! Yesterday 25 creators got into the platform as beta testers! They've all built an AI Hub with the tool! Amazing to see this project actually in the wild! So Exciting !!!
Spent this morning tightening up the UI for our live event timer/graphics system (will be available soon!). The biggest gains usually don’t come from adding more features. They come from reducing friction. So even with complicated systems, the focus is on small tweaks for greater usability!
Have to pull myself away from coding… heading out to play some tennis. Funny how stepping away is often when the best ideas hit. What do you do to step away and let your mind wander into great ideas?
@robinebers I agree @robinebers :) -- and am proof!
@robinebers What is it? Inquiring minds want to know!!
This is really one of the many reasons I prefer virtual over in person events. When you can actually see what your audience is thinking while it’s happening, you can pivot to meet them where they are, and where they want to go.
Woke up at 4:30am and started coding… Working on a new feature in Obvio to pull real insight out of live event chat... in REAL TIME! Its like gold mining, but easier :) In every message there's the possibility of a question, an objection, and even buying signals... Most of the time it gets lost! Fixing that... Stay Tuned...
If you’ve ever run a live event on Zoom… you’ve probably had this thought: “This is awesome… but was it really built for this?” The answer is simple: NO! For the last 5 years, we’ve talked about building our own Zoom application — with a live event-first approach. We finally stopped talking… and BUILT IT ourselves! We’ve been using it with our clients for the past 3 weeks, with over 75,000 attendees through it already. One of my favorite parts: chat moderation. - Block a single attendee (without shutting down chat for everyone) - Auto-delete messages with links (no self-promo spam) - Built-in profanity filtering It’s one of those things that, once you have it… you can’t go back. Rolling this out to all Obvio users in the next few weeks.
Easter morning in Murrells Inlet… Slower pace, good conversation, different energy. It reminds me of something we’ve seen more and more at the events we produce: When you create space for people to actually connect… engagement goes up, chat comes alive, and conversions follow! Most people try to push harder. The better move is often to slow down and create an environment to have THEM come to YOU!
Sitting at dinner tonight with Bari and her mom Andi, and had this thought… Most people treat virtual events like extended presentations. But the ones that actually convert feel like conversations… like a great dinner. You see it instantly in the engagement, the chat, and the conversions. When people feel a part of something, everything changes.
Picked a logo for our new AI platform today!! Excited to disrupt how course are delivered with the power of AI!!
@robinebers Thanks!! Been fun :) … oh, and I got login and route protection working on my latest app. Today working on submissions ✅
Celebrating my first thanksgiving as a US citizen!! 🇺🇸🇺🇸 Haven’t posted in about 4 years, but have been here since 2007! A lot has changed in 18 years! Divorced 2008. Moved to USA 2008. Met Bari 2008. Married 2012. Re-invented live events in 2020. Most recently I’ve been working on ways for entrepreneurs to use AI in their online course and program delivery. Most importantly, became a US citizen last week! Today it’s been 7 days… Gobble Gobble!! 🦃🍗🏈
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