Pratham @CapitalLens_

Business Ideas || Real Life Cases || Finance Lessons || Joined July 2023

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Pratham @CapitalLens_

10 hours ago

@CreationsGm Not only in village mostly in sales market where huge discount is there.

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I went to Sarojini Market with a friend. She bargained a T-shirt from ₹200 to ₹100 and felt she had cracked the deal. Curious, I asked the shopkeeper: "How can you sell it this cheap?" After I promised I wouldn't bargain further, He smiled and said: "I'm still making around ₹60 on this T-shirt." I was shocked. How? ↓↓↓

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Pratham @CapitalLens_

10 hours ago

@infowithsouravv Yes you can say mostly clothes are used. In developed nations like USA,UK, Europe people wear T-shirts for 1-2 times and remove it that is been exported to India and been sold like this.

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Pratham @CapitalLens_

11 hours ago

During winter, he bought fresh peas directly from farmers when supply was high and prices were low. Cost per kg:  • Fresh peas: ₹25 • Processing & cleaning: ₹5 • Packaging & freezing: ₹8 • Storage & transport: ₹7 Total cost: ₹45/kg He sold to retailers at ₹70/kg. Profit: ₹25/kg By selling around 6,000–7,000 kg/month, he generated:  ₹25 × 6,500 kg = ₹1.6 lakh/month profit Annual profit: ₹18–20 lakh approx. Moral: ‘‘Wealth is created by owning value, not just earning a paycheck.’’

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Pratham @CapitalLens_

11 hours ago

My friend’s cousin got placed at Accenture with a ₹12 LPA package.  He rejected it. Family: "Are you out of your mind? We have invested so much money in you." Society: "You just wasted a secure future." Today, he is earning around ₹15-20 lakh/year in profit just be selling peas. His idea was simple: ↓↓↓

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Pratham @CapitalLens_

13 hours ago

@mehul_n_trivedi Yes I am shocked after listening this much margin.

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Pratham @CapitalLens_

13 hours ago

@henkjan Yes totally agree who is going for 6 months membership switched to 12 months membership.

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Pratham @CapitalLens_

19 hours ago

I was hunting for a gym near my home. After visiting 7–8 gyms, I shortlisted 2. I'd already made up my mind to buy only a 6-month membership. Then I saw two offers: Gym A: ₹12,000/year Gym B: ₹13,000/year + a chance to win a Scotty. I had to join a gym anyway. So I paid ₹1,000 extra and bought the annual membership. Later, curious me asked the owner how he could afford to give away a Scooty. He said ↓↓↓

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Pratham @CapitalLens_

13 hours ago

He said many of these clothes come from export surplus/rejected stock sourced from Panipat,Haryana. An 80 kg bale costs around ₹8,000–10,000. Even if half the clothes are unusable, around 50-60 kg are still in excellent condition. If one T-shirt weighs ~150g, that's roughly 350-400 T-shirts. Cost per T-shirt: • Purchase: ~₹25-30 • Cleaning & ironing: ~₹10-15 Ready-to-sell cost: ~₹40 Sell it for ₹100. That's roughly ₹60 gross margin per T-shirt. No wonder Sarojini shops can offer "50% off" and still make money 🤐

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Pratham @CapitalLens_

15 hours ago

@Arth_Vishwa Yes it’s a psychological game, here customers think that they are controlling the price but its opposite.

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Pratham @CapitalLens_

16 hours ago

My friend opened a burger outlet. Every nearby outlet was selling burger for ₹150. Instead of offering a discount, he started a scheme: "Pay What You Want (₹120–₹150)." As expected 90% of customers paid ₹120. Family: ‘‘Are you out of mind, Why are you selling in loss?’’ Reality: ↓↓↓

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Pratham @CapitalLens_

16 hours ago

Reality: • Burger cost: ₹100 • ₹20+ profit on every burger • Customers felt they were controlling price. • Footfall increased from 40-50 customers to 120-150 customers without spending on ads. Moral: ‘‘Don't just compete on price. Compete on the reason why customers choose you.’’

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Pratham @CapitalLens_

17 hours ago

@rashbiharihaldr Then also you will find a post on my Id.

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Pratham @CapitalLens_

21 hours ago

Meet Shweta Bharti. She comes from a middle-class family in Bihar. After engineering, she got a job at Wipro. Quitting her job to prepare for UPSC wasn't an option due to family financial conditions. So every day she woke up at 5 AM, studied before office, worked a 9-hour shift, and studied again after coming home. No expensive coaching. Just self-study. She first cracked BPSC and became a District Programme Officer. But that wasn't her final goal. She kept going... And eventually cracked UPSC with AIR 356, becoming an IAS officer.

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Pratham @CapitalLens_

18 hours ago

@anisha13_m13 In India everywhere you will learn a new MBA lesson.

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Pratham @CapitalLens_

18 hours ago

@sprahatish Yess it’s just an offer to attract a customer.

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Pratham @CapitalLens_

19 hours ago

@pareek_mohit26 Yes she is perfect example if you have dream, it can be done with consistency and discipline.

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Pratham @CapitalLens_

19 hours ago

He said: "Around 100 people take the annual plan every year because of this offer." 100 members × ₹13,000 = ₹13 lakh in revenue. Even after giving away a ₹1-1.5 lakh Scotty… • He left ₹11.5-12 lakh in hand • And many people who would've bought a 3–6 month plan end up paying for 12 months instead. A ₹1 lakh prize helped him sell lakhs more in memberships Moral: ‘‘Great marketing doesn't reduce prices. It changes decisions.’’