Chris Lukehurst @ChrisLukehurst
Understanding and explaining the emotions behind the customer experience marketingclinic.com Joined October 2012-
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Black Boxes and Rollercoasters... ...are you looking at the emotional shift that your brand creates for your consumers, or are you actually understanding it? chrislukehurst.wordpress.com/2019/06/21/bla…
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Of cause your product works, what is important is that your consumer believes that it works... chrislukehurst.wordpress.com
Chris Lukehurst retweeted
"95% of companies today make the mistake of believing that they are able to understand consumers through big data. Today we have tons of data, but no information: the data can not grasp the rational aspect of people, at least not yet.” - #WMSFMI, @MartinLindstrom 👍🏽
Do you need to own the Customer Journey or just lead the organisation to deliver the best journeys? Detailed customer understanding is the opportunity for marketers to lead the way. wordpress.com/post/chrisluke…
Are you blaming everyone else because you don’t really understand your consumer? Knowing how your consumers behave is not the same - or as powerful - as knowing why. wordpress.com/post/chrisluke…
Do your staff really think like your customers? Don't fool yourself that just because your staff use your product that they understand your customers... chrislukehurst.wordpress.com/2018/06/05/do-…
Is your product dying on your watch? Don't just allow it to happen! chrislukehurst.wordpress.com
Do you really understand Why consumers eat/drink/use your product?... Understanding your Consumer Journeys. chrislukehurst.wordpress.com/2018/05/25/und…
The importance of Faith in Brands Our Brands rely on the consumers' belief in them, but does the customer experience build this belief or undermine it... chrislukehurst.wordpress.com/2018/03/12/the…
Consumers' perceptions of what is "good" for them have little to do with logic and a lot to do with their unconscious mind. Yet so much research is based in looking at behaviours rather the understanding the drivers behind that behaviour. chrislukehurst.wordpress.com/2018/01/29/wil…
Sustainability - finding the competative advantage chrislukehurst.wordpress.com/2017/09/26/sus…
Irresistible Superiority – Delivering Superior Brand Communications wordpress.com/stats/day/chri…
Do you Understand your Customers’ Emotional Responses to your Websites and Apps? chrislukehurst.wordpress.com/2017/04/24/do-…
A very interesting article from Tim Lang on the sustainability of the current food system. theconversation.com/why-consumers-… via @ConversationUK
Understanding the Story of your Brand wordpress.com/stats/day/chri…
Understanding the Difference between Consumer Wants and Needs chrislukehurst.wordpress.com/2017/03/06/und…
Why many Marketers do not truly Understand their Consumers. chrislukehurst.wordpress.com/2017/01/16/why…
Customer attrition is expensive, understanding your customer is much less so... wordpress.com/stats/insights…
Don’t just look at the Trends, Understand the Consumers’ Emotional Needs Behind the Trends. chrislukehurst.wordpress.com/2016/09/05/don…
Challenging but also Valuing our Prejudices... Do we do this at work as well as at home? chrislukehurst.wordpress.com/2016/07/11/cha…
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