ColorJar @ColorJar

ColorJar is a leading brand strategy and design firm dedicated to driving business results by igniting brand potential. colorjar.com Chicago, IL. Joined February 2009

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ColorJar @ColorJar

5 years ago

ColorJar creates champion brands.

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ColorJar @ColorJar

5 years ago

Simple brands win. Everyone's brain is overloaded. The way in is simplicity.

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ColorJar @ColorJar

5 years ago

Your brand = ____________ If you need more than one word or term to fill the blank, you haven't defined your brand sharply enough.

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ColorJar @ColorJar

5 years ago

If your brand adds value, it will become valuable.

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ColorJar @ColorJar

5 years ago

Consistency is key. Your brand must look, sound, and feel the same everywhere. The difficult part is adapting your brand to fit various channels without losing cohesiveness.

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ColorJar @ColorJar

5 years ago

Don't be afraid of the competition. Choice creates demand. Welcome competition and focus on outselling them in the categories of value and trust.

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ColorJar @ColorJar

5 years ago

What's your brand's story? In a sea of seemingly identical options, storytelling helps to create a sense of connection which can bring you to the top of the list.

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ColorJar @ColorJar

5 years ago

Say less.

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ColorJar @ColorJar

5 years ago

Branded content should be value-focused instead of promotion-focused. The ultimate goal of a brand is to provide value in an angle unique to that brand. Consumers know when they're being sold to.

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ColorJar @ColorJar

6 years ago

You know your brand inside and out. If you're not able to deliver your brand's message simply, neither will your customer to their friends.

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ColorJar @ColorJar

6 years ago

People don't buy from companies, they buy from brands. Your brand is what makes you resilient— invest in it.

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ColorJar @ColorJar

6 years ago

Even a rebrand doesn't wholly change a brand overnight. Building brands takes time and brands must savor the path of getting 1% better every day.

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ColorJar @ColorJar

6 years ago

You might have the best product in the world, but if people don't very quickly understand what it is, why it's different, and how it fits into their lives, they'll never give you a try.