Craft & Science @CraftScience1
Search. Talent. Consultancy. Hybrid transformation partner to the marketing communications industry. craftandscience.co London Joined October 2020-
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I tried AI-powered home shopping on DirecTV – and suddenly my TV wanted to dress me thedrum.com/news/i-tried-a… via @TheDrum
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CAiO! Coming to a Boardroom near you soon. linkedin.com/posts/mattjdre…
Craft & Science retweeted
You can largely explain the decline of advertising in a sentence. Media agencies know how to make money from media in the absence of creative; creative agencies don't know how to make money from creativity in the absence of media.
Craft & Science retweeted
Melody Sylvester Named Chief Production Officer At TBWA\London: TBWA\London has hired multi-award-winning producer Melody Sylvester as chief production officer. Sylvester will work in partnership with… dlvr.it/Sc6xsS #filmproduction #tvproduction #commercialproduction
DecentWorld: Investing in the Metaverse with Swiss-level Sustainability globenewswire.com/news-release/2…
Our experience of a Virtual Shoot. craftandscience.co/post/visiting-…
Today courtesy of our friends at Quite Brilliant, we’re getting the studio tour of Garden Studios, and a first-hand look at a live Virtual Production shoot. #VirtualProduction
Craft & Science retweeted
This is amazing - new US media map post the Warner Discovery deal. Makes the new co about the same size as Sony
The burnout is real. hbr.org/2021/02/beyond…
What production learnt in 2020.
Craft & Science retweeted
We have a theory: exceptional performance marketing and better creative experiences are key for enhanced end-to-end digital experiences. That’s why we’re thrilled to welcome @MetricTheory & @decodedadv to S4Capital. Learn more about Metric Theory: bit.ly/38TMB6i
Goodbye to the rollercoaster that was 2020. Thank you to all the clients who supported our launch this year. We look forward to a bright 2021 and wish everybody a Happy New Year!
“The Content Creation Industry Landscape Has Changed Definitively and with That Comes Opportunity” lbbonline.com/news/the-conte…
We like this positivity and certainly need some today! Vive la renaissance! How adland's recovery might take shape in a post-pandemic world thedrum.com/opinion/2020/1… via @thedrum
Interesting read on how technology can discriminate.
What are algorithms and how can they be biased against somebody? trib.al/94nuYsq
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