Criterion Global: International Media Buying @CriterionGlobal
The leading independent, international media buying experts to global brands & in-house media teams. Tweets on #paidmedia #advertising and #globalexpansion criterionglobal.com MIA + NYC + SGP + TOK Joined February 2009-
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Experience the thrill of LIV Golf in Nashville this weekend from June 21-23! Don’t miss a swing and catch our billboards on Fifth + Broadway! @livgolf_league @FifthandB @CriterionGlobal
Highly Commended for Best Campaign Led by an Independent Agency has been won by @CriterionGlobal USA for How Nizuc Won Winter #FOMNA23
"The third-party cookie’s exit makes the withdrawal from Afghanistan and Vietnam look orderly." - from today's Rebooting by @bmorrissey therebooting.com/r/942756a3?m=1… Agree/Disagree?
@bmorrissey Thank you. Thank you.
Muchas gracias to the judges at @FestivalOfMedia for LATAM recognition of our work for California Table Grapes through emerging #retailmedia. 🏆🙏🥂
A Gold trophy is on its way to the @CriterionGlobal Miami office for Best Independent Agency Campaign for their From Vine to Victory: $27.5m in Grape Gains via Emerging Retail Media campaign #FOMLA23
A Gold trophy is on its way to the @CriterionGlobal Miami office for Best Independent Agency Campaign for their From Vine to Victory: $27.5m in Grape Gains via Emerging Retail Media campaign #FOMLA23
Helping brilliant brands sharpen new customer acquisition on 4 continents isn't easy. But brilliant partners make it possible. We have some amazing new web work launching soon, with infinite thanks to Gregor and team at @DesignZite. If you need nimble lead capture, DM them! 🏆
The Winner of the Best Launch or Relaunch category is @CriterionGlobal as they impressed the jury panel most with their Launching Europe's Fastest Growing Unicorn in North America (Gorillas) campaign #FOMNA22
The Best Campaign Led by an Independent Agency saw @CriterionGlobal win another gold for Launching Europe's Fastest Growing Unicorn in North America (Gorillas) #FOMNA22
The Onion's amicus brief to SCOTUS is its pièce de résistance. Bravo. #theonion #scotus @TheOnion bit.ly/3fZN0Lk
In 1964 Marshall McLuhan said, “The medium is the message,” noting that in the Greek myth, Narcissus fell in love not with himself, but with the *image* of himself" (@arthurbrooks in The Atlantic). How much of media monetization is based on this economy of vanity?
More than half of DTC brands have experienced a sizeable ad performance drop after the ATT privacy changes (with 31% not even reporting yet). Massive opportunity to create alternate channels for customer acquisition. Thx for sharing this data @web Link: 2pml.com/2022/03/14/ski…
The most poignant commentary on branding 2010-2020 we’ve encountered: Welcome to Your Bland New World of Consumer Capitalism .@benschott bloomberg.com/opinion/articl…
One of our location data partners has shared fascinating data on the Impact of COVID-19 With Foot Traffic Data. DM us for our advertiser guidance report on the impact of COVID-19 and how marketers can plan for the rebound. bit.ly/2UfaZc6
Cheers to Jif x GIPHY, The collaboration that's been at least a decade coming. (and yes, it's pronounced "Jif".) #gif #collaboration #giphy #jif #CPG
Panera launches $9/mo unlimited coffee subscription - Includes feee milk; also covers iced coffee, and tea - In tests at 150 restaurants in 3 states, customers used every other day, many purchased food - 90% renewal rate - 25% increase in loyalty members businessinsider.com/panera-unlimit…
A 1/1/2020 letter of recommendation: We've just kicked off 2020 using Tokimeki-Unfollow, a tool by @tarngerine to #konmari Twitter accounts. Delighted to kick off the new year with a trimmer feed of #mediaindustry conversations. tokimeki-unfollow.glitch.me
People are writing long think-pieces trying to figure out wtf happened this decade. I can explain the whole decade in two photos. On the left: 2010, on the right: 2019
Congrats to @CSQMag Visionary Award winners! CSQ hosted a truly motivating and exciting event. We loved @RealByronAllen's acceptance speech (Visionary of the Year): "I am the epitome of the American Dream." preview.tinyurl.com/y3omhp7j #visionary #media
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