Daniel Sinner @DanielSinner
Award-Winning Marketer. Startup Veteran. Collector of Stories. Former CCO of @happymoney danielsinner.com CA, TX, NY Joined April 2009-
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How marketers think people buy: 1. Buyer sees ad. 2. Buyer clicks ad. 3. Buyer purchases. Versus how people *actually* buy:
Photo experiments with the new Image to Video mode of Gen-2.
@joshhemsley @JS_Zao Thanks @joshhemsley! @JS_Zao I'll send you a DM.
MY TAKE: “The best economic news is that tomorrow’s startups are poised to tackle challenges that, until recently, have been overlooked. And they’ll do it increasingly from places that have also been overlooked.” on.wsj.com/3ksjpe3 #RiseOfRest @WSJ
1/2: There are few jobs as misunderstood as those of the first ten employees at a Startup. Their job descriptions don't match the reality of what they actually do on a day-to-day basis. Every day something unexpected shows up and they just have to deal with it.
1/8: If we were wildly successful this half, what’s the ideal outcome for customers using our product? The point of target metrics is to keep ourselves accountable to doing our best for customers, and in turn, the business. Any metric will be a proxy; THIS is the real goal.
Steve said "one thing I've learned working for Jeff is that he is a man of action. If there's a traffic jam on the highway, he'd rather take the side roads even if it takes him longer to reach his destination. He must always be moving. It's inspiring, and sometimes infuriating."
One of the most important things I learned from Jeff Bezos was to develop a bias for action. He wasn't always right, but he was always ready to act (and he was right much more than wrong). Like the time we were flying to Chicago and nearly wound up in Paris. Here's what happened:
"Your (increased) margin is all of our opportunity"
Don’t make an important business decision until you’ve written yourself a letter to explain your reasoning
Marketing doesn't require inventing something new. It just requires making the existing relevant. If done well, the existing becomes remarkable.
If you build a brand through the lens of CAC or payback period and not loyalty, quality, and superior experience — you’ve already lost. Retail is more art than science.
At PayPal, I once wasted $1M on a marketing segmentation to build personas. Here’s what we actually learned, plus what I now do instead. 👇🏼
Goldman replacing webinars with @Clubhouse rooms is 🔥... and yes that is @DavidSolomon (DJ D-Sol) at the bottom left
Today’s the day for The Future of Tech IPOs on @Clubhouse, kicking off at 1PM ET. Sign up and join $GS experts from Investment Banking & Global Markets for a Tech IPO breakdown: unicorns, direct listings, lock ups, SPACs and what’s next: click.gs.com/akpe
It drives me crazy when senior leaders say "everybody needs to be an innovator"! Shows they don’t understand Innovation: there’s a difference btw efficiency Innovation (for all) and disruptive/business model Innovation (hard + requires experience & skill) #InvincibleCompany
If you want a business to fail, setup a committee of equals. A great saying about this: "A dog with two owners dies of hunger." Every business, team, product, initiative, etc needs a single person who is ultimately responsible. Otherwise, it's always someone else's fault.
Pixar's guide to storytelling
Someone I coach asked me what common problems appear in companies at various stages. This is the beginning of my answer ... docs.google.com/document/d/1zF…
@rohitdotmittal Love what you are building, would love to learn more. You should also talk to @Tunadusi.
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68K Followers 1 Following I am: Silicon Valley creative / founder, Haus (acq. 2022) / executive coach and advisor. I am not: the actress / DJ / Brazilian soap opera star / state capital.
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29K Followers 1K Following Fractional CFO & Bookkeeping services helping $3m-$30m SMBs streamline their financials & accelerate growth | Tweets on business & finance | DM’s wide open
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27K Followers 990 Following Yes, I made https://t.co/Q77IEc0OAg Solving problems over 30yrs of self-funded startups. CEO, author, husband, dad. Debunking business posts.
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110K Followers 460 Following Went to UF🐊for Entomology🪰🕷️🦂Now I build cabins in Gatlinburg. Former bug exec @ $ROL. RE since ‘00, Boom to Bust to Boom again, Smoky Mtn Aficionado
RedState @RedState
370K Followers 440 Following RedState: Unapologetic reporting and opinion by true conservatives for true conservatives. Editor: @jenvanlaar | THM Publisher: @JonGarthwaite
Austin | 95Projects.c... @AustinlCoker
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