Dar-Tech Inc. @DarTechInc1

Founded in 1951, Dar-Tech is a distributor of specialty chemicals, raw materials & laboratory equipment for various industries throughout the Midwest. dar-techinc.com Maple Heights, OH 44137 Joined October 2013

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499
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Ruby+Social Success Marketing @SocialSMktg

5 years ago

@bizzyweb A4: This article might help. Just bookmark it. But. Get your website ready to offer options to your customers in different stages of their "needs" a.k.a. journey. #USAMfgHour socialsuccessmarketing.com/b2b-content-cu… #USAMfgHour

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BizzyWeb @bizzyweb

5 years ago

A6: - Your CRM is the sole “point of truth” for all activities - Regular meetings to share new leads/feedback keeps teams accountable - Set KPIs for each team - Number of Leads delivered for marketing, Leads contacted within 1 hour of receipt for Sales, etc. #USAMfgHour

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Zero Surge @ZeroSurge

5 years ago

@bizzyweb A5) Social media and our online store has definitely become the center of our post pandemic business model. We're already seeing positive improvements from it, but it certainly takes a lot of time and patience to grow! #USAMfgHour

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Dave Meyer @dave1meyer

5 years ago

@DarTechInc1 @WeAreEarthling @bizzyweb Both have their place - Organic takes longer but is higher-trust, paid media gets you exactly the right people at exactly the right time with exactly the right message. #USAMfgHour

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BizzyWeb @bizzyweb

5 years ago

A5: - Manufacturers are using online marketing to replace in-person events - Inbound Marketing has made huge inroads in the past year – providing helpful information and automation - Virtual sales replaces “windshield time” and allow better tracking of results #USAMfgHour

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BizzyWeb @bizzyweb

5 years ago

A4: The four stages of a #manufacturing buyer's journey are 1) Attract - blogs/social/site 2) Convert - forms/calls to action/landing pages 3) Close - CRM/workflows 4) Delight - surveys/smart content #USAMfgHour

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Dar-Tech Inc. @DarTechInc1

5 years ago

@dave1meyer @DuraTechUS @bizzyweb Yep, tracking cookies but you need a marketing automation system to do this. #USAMfgHour

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Dar-Tech Inc. @DarTechInc1

5 years ago

@WeAreEarthling @bizzyweb Us, too. Google organic referral or Google Ads? #USAMfgHour

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Dar-Tech Inc. @DarTechInc1

5 years ago

@DIYMarketers @bizzyweb @HubSpot It's a database to enter customer information and for sales to log touchpoints and notes. #USAMfgHour

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Dar-Tech Inc. @DarTechInc1

5 years ago

@DIYMarketers @bizzyweb @HubSpot We just changed CRM systems last year. They still are working out the kinks. Another shift probably is not in the cards. Doing what we can with the systems we have. #USAMfgHour

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BizzyWeb @bizzyweb

5 years ago

A3: This is where #CRM systems come into play - Automate your engagement to give prospects more of what they’re asking for – a “choose your own adventure” of deeper engagement - Check back consistently, don’t oversell, and think about helping vs. selling #USAMfgHour

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Dar-Tech Inc. @DarTechInc1

5 years ago

@DuraTechUS @bizzyweb Ya, Google blocked that ability last year. Privacy and spam and all that. You can't anymore. #USAMfgHour

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Dar-Tech Inc. @DarTechInc1

5 years ago

@Snaptron @bizzyweb Yes, most formulators will want a sample of product to test in the formulation before committing to a full order. That's the gateway. Standard in the industry. #USAMfgHour

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Dar-Tech Inc. @DarTechInc1

5 years ago

@Snaptron @bizzyweb I just did a search for groups on Reddit that my company could participate in. #USAMfgHour

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Snaptron @Snaptron

5 years ago

@bizzyweb A2: We use LinkedIn, Twitter, FB, Insta, and YouTube. A lot of conversations with our audience is also happening on Reddit. We put out content that is educational. #USAMfgHour

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DuraTech Industries @DuraTechUS

5 years ago

@bizzyweb A2). Twitter, LinkedIn, Facebook. We ask our Sales team to engage and create new connections and followers. We created a Brand Ambassador program last year for our team members to help engage on these platforms and hope to get more leads and connections. #USAMfgHour

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BizzyWeb @bizzyweb

5 years ago

A2: - Your website is the foundation of all leads - where your prospects will look at to qualify you - LinkedIn is great for B2B and CXO-level decision-makers. Facebook, Instagram, Twitter are good for specific audiences - Don’t forget targeted email & trade groups! #USAMfgHour