Daniel @DesignBro_

Meta charges you up to 4x more per impression on Audience Network placements that convert at near-zero And the toggle to turn them off is buried 3 menus deep in ad set settings When you launch a Meta ad it runs on 4 placements by default: Facebook Feed, Instagram Feed, Stories/Reels, and Audience Network. You probably know about the first 3. The 4th is where Meta sends your ad to random apps and websites to fill cheap inventory Audience Network CPMs are cheap. $1-3. That looks good in your dashboard. The problem: conversion rates on Audience Network are near-zero for ecom because the "viewer" is playing a mobile game and your ad is a banner they accidentally tapped trying to close it. The click was accidental. She didn't want your product. She wanted to get back to Candy Crush Your ad dashboard shows a blended CPM across all placements. The $6 CPM you see is actually $14 on Facebook Feed (where people buy) and $2 on Audience Network (where nobody buys). Meta blends them to make the number look good. Your real cost to reach a buyer is $14. You think it's $6 The fix: - go to ad set level - click "Placements" - switch from "Advantage+ Placements" to "Manual Placements" - uncheck "Audience Network" entirely - while you're there uncheck "Messenger" too (same problem, different placement) Your CPM will "increase" on the dashboard because you removed the cheap garbage placements. Your cost per PURCHASE will decrease because every impression now goes to a placement where people actually buy things One operator turned off Audience Network and Messenger. Dashboard CPM went from $8 to $13. Cost per purchase went from $22 to $14. He was paying $22 per customer while Meta showed him an $8 CPM that included thousands of accidental taps from people playing mobile games Meta defaults to all placements because Meta gets paid per impression regardless of whether it converts. The more placements your ad runs on the more impressions Meta sells. Their incentive is volume. Your incentive is conversions. These are different goals. The default setting serves their goal not yours 3 clicks deep in your ad settings. 2 minutes. Your cost per purchase drops and your dashboard finally shows real numbers instead of blended fiction

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Daniel @DesignBro_

2 months ago

@ChristyGodswil Omo. Ok naw

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Daniel @DesignBro_

2 months ago

@idanpapii @StreamviDL download

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Daniel @DesignBro_

2 months ago

@idanpapii @StreamviDL

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Daniel @DesignBro_

2 months ago

@UnkleAyo x.com/napmaster5/sta…

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Daniel @DesignBro_

2 months ago

@GlobalSola When it’s come to image generation, Gemini is clear.

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Daniel @DesignBro_

2 months ago

@GlobalSola What’s you strategy like ? More creatives?

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Daniel @DesignBro_

3 months ago

@iksly2 What tools did you make use of in creating your Ai videos?

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Daniel @DesignBro_

3 months ago

@kokochidozie Question here please: 1. What do you mean by creative diversity beating creative volume? 2. If my creative is my targeting signal, does it mean no need to use those targeting by demographics, behaviors etc I should just leave that setting as it is