Digital Position LLC @DigitalPPC
Your success story starts here. Marketing your website can be overwhelming. Digital Position sets you up for sustainable success. #PPC #SEO, #CMO, and more. digitalposition.com Simsbury, CT Joined September 2014-
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📈 Google Ads Costs Rising! CPCs are up 15%. At Digital Position, we focus on real growth without contracts. Our process: 1️⃣ Discovery call 2️⃣ Ads audit 3️⃣ 90-day growth plan Ready to boost your Google Ads in 2025? Let’s talk! 📅 📅 Book a discovery call today
🚨 Amazon Update (Nov 9, 2024) 🚨 Amazon cut ties with smaller Vendor Central accounts. Brands now use Seller Central for more control over pricing and logistics. Options: FBA (Amazon ships) or FBM (you ship). Need help? Let’s chat! #AmazonSeller #SellerCentral #Ecommerce
📊 **BFCM Insights** 🛍️ - **Ad Spend:** +28% YoY, but returns down. - **ROAS:** -30% due to rising CPCs (+35% YoY). - **CVR:** -33%, with early shopping trends. **Key Takeaway:** Focus on existing customers and adapt strategies for 2025. #BFCM2024 #GoogleAds
If your traffic dropped after Google’s update, try these: 1. **Audit content.** 2. **Fix broken links.** 3. **Focus on user intent.** Quality content can help recover your traffic.
Google has launched AI video tools for product listings, allowing you to create engaging videos from images easily. Add text and audio to showcase your products on Google Ads and YouTube—no high production costs are needed. Stand out this holiday season and drive more conversions
Worried about Google’s antitrust ruling? It could impact SEO and open doors for competitors like Bing or Apple. To adapt: 1. Watch for new search engines. 2. Stay flexible with algorithms. 3. Focus on quality content. How are you adapting?
Google’s new AI-organized results and AI Overviews are here to declutter your search with relevant articles, videos, and forums—all in one place. 📊 #GoogleAI #SEO #SearchUpdates
Google is emphasizing e-commerce with product listings, reviews, and purchase links. To adapt, optimize for product search terms, create detailed reviews/comparisons, and ensure SEO- and conversion-friendly product pages. #SEO #ecommerce #GoogleUpdates
TikTok just launched Search Ads, letting brands target users searching for products or services. Perfect for reaching high-intent shoppers this holiday season! 🎯 #TikTokAds #SearchAds #DigitalMarketing
YouTube has introduced "pause ads," a non-disruptive format that appears when users pause a video, providing higher visibility without interrupting the viewer's experience. Perfect for brand awareness and adding flexibility to your YouTube ad strategy.
Campaign-level negative keywords are coming to Performance Max! This update gives advertisers more control to block irrelevant search terms, improving ad performance and saving budget. No more tedious Google Ads forms! Rolling out in beta Q4 2024. #GoogleAds #PPC #PPCmarketing
Performance Max now has impression share reporting for Search ads, which helps assess whether increasing the budget is worthwhile. Hoping for Shopping ads to be added soon! #GoogleAds #PPC
Maximize results by syncing Google Ads and SEO! Share PPC search term data for SEO, optimize metadata for better organic CTR, and align SEO landing pages with top PPC performers. Analyze both strategies regularly to refine targeting and boost traffic. #SEO #GoogleAds #PPC
Struggling with brand influence and SEO? Create consistent, high-quality content, measure brand impact, and incorporate brand identity into SEO and content strategies to boost rankings.
Starting October 2024, Enhanced CPC will be retired. Existing campaigns will switch to Manual CPC or smart bidding by March 2025. Test smart bidding now to improve performance with Google’s AI. Need help? Reach out to us!
Beware of fake ads leading to harmful sites. Check URLs, look for misspellings, and avoid unbelievable offers. Strengthen targeting, monitor campaigns, and educate customers. #googleads #ppcmarketing #digitalmarketingstrategy
Remember: Google suggests creating high-quality content, avoiding drastic changes for sites not yet recovered, and being prepared for ranking fluctuations. #SEOtips
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