Ed Layt @Ed101
Head of Consultancy @smrsltd. Joined January 2009-
Tweets176
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Followers251
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Following170
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Likes108
Ed Layt retweeted
Understanding Online Distance Learning in the UK @smrsltd hepi.ac.uk/2020/12/17/und…
Ed Layt retweeted
The Marketing Institute is back! - Learn how to navigate the nuances of complex institutions - Understand the wider context & strategy of HE marketing - Gain skills to manage politics, priorities & personal brand Read the programme: bit.ly/CASEMI #CASEMI2020
Ed Layt retweeted
For @CASE_Europe #CASEdisrupts we’ve produced a series of “mini-tracks”... Given that EVERYTHING IS GOING TO BE FINE AS LONG AS YOU BELIEVE IT WILL BE FINE this particular set of sessions might be superfluous... But just in case it’s not... case.org/confirmed-sess…
Ed Layt retweeted
Here’s an exciting role with us @smrsltd - get in touch if you’d like to know more....
A great opportunity for an experienced education marketer - come and join our team. lnkd.in/eFzpdKd
@danbeynon @ChrisWatts29 Oh dear... why did you tweet that??
Ed Layt retweeted
Huge thanks to @markmleach @jim_dickinson and everyone @Wonkhe for a great couple of days!! And to @AlextoMiles and @vixbell101 for delivering a great session on the @UniofNottingham brand work with @smrsltd #wonkfest
Ed Layt retweeted
Universities are helping students with their well being every day - and there’s loads more to do - but on #WorldMentalHealthDay Firsthand project, @smrsltd and @tsrmatters want to share some of our contributors positive individual experiences.
Ed Layt retweeted
Ready to join an award-winning team at a time of exciting, transformational change?! I’m delighted to be recruiting a new Director of Marketing post at @UofGlasgow within our External Relations Directorate: online.fliphtml5.com/hjth/ypgm/ Please share! #uofgworldchangers #TeamUofG
Ed Layt retweeted
Great to be at #ceac18 @smrsltd will be hosting a panel discussion with UG students from WP backgrounds on Thursday morning at 11.30 - come and put your questions to them and hear their personal experiences
Ed Layt retweeted
Check out the #Firsthand campaign - collecting people's stories about higher education's life-changing impact firsthand.org.uk @Firsthandstory @smrsltd @thestudentroom
Ed Layt retweeted
Enjoyed @Ed101's explanation of the importance of using multiple methods of analysing channel and media attribution #HEInsights 🚶🏾🚊🚖
Ed Layt retweeted
Too many marketers and media agencies use the last/first click methodology to attribute the value of different touchpoints. You cannot ignore the whole user journey or you will make poor marketing decisions #realtalk from @Ed101 #HEinsights
Ed Layt retweeted
What is the role of each channel within your digital marketing mix? Use historical marketing data to inform strategy & deliver better acquisition journeys for your audiences @ed101 #HEinsights
Ed Layt retweeted
We’re 3 weeks away from the launch of Firsthand - 30 Universities involved already and still time to take part - you can see how via the link in the tweet below... x.com/smrsltd/status…
Ed Layt retweeted
#smrs #agencylife Its our 20th Birthday! Missing the #FIRMAwards but good luck to all. Miss you
Ed Layt retweeted
Are #GenZ and #GenX marketing strategies really THAT different? @SMRSltd on segmentation, grandmas and their marketing insights🧓buff.ly/2r0Dcah
Ed Layt retweeted
Case study from Bournemouth University - brand is more than the visual identity; it is the experience people have of you #Wonkfest17
Ed Layt retweeted
Nearly #Wonkfest17 excited to be revealing the 2017 @smrsltd ‘Branding in HE’ research with @Ed101 and @adimmock - see you Monday
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