Email Think Tank @EmailThinkTank
Challenging the world of Email Marketing and Marketing Automation. Minneapolis, MN Joined May 2009-
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HubSpot Marketing Automation Tips 🚀Keep workflows single-purpose, set re-enrollment criteria intentionally, and always use goal criteria so contacts exit once they convert. Audit regularly and test before going live. Less chaos, better results. #HubSpot #MarketingAutomation
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Email marketing: email marketing strategy produces $38 for every $1 you invest. 6 times likelier to get a click from an email than a Tweet. 40 times more efficient at producing new customers than marketing on Facebook." Read more at ow.ly/rYO850xvENX
HubSpot, Marketo, Pardot account for 50% of marketing automation sales ow.ly/Lu6H30opxni
Marketing Automation tips you need to think about: Frequency, Content Matrix's, and Data Integrity. ow.ly/kllD30nzNIS
Email Think Tank retweeted
Gmail is Getting a Long-Overdue Upgrade - via @WIRED New features including snooze, AI-based replies, confidential mode, nudge (reminding you to reply), urgency alerts, unsubscribe recommendations based on lack of engagement #emailmarketing ow.ly/UJaT30jG8HC
Obviously Yahoo isn't the largest email inbox provider out there, but data on number of opens, location, and device info will now be off on your reports. ow.ly/t2SL30jGeoL
Is gmail trying to monetize the email inbox? Could be coming soon. ow.ly/ouOA30jFHuV
Marketing automation can take a ton of leg work out of the new GDPR regulations for you. ow.ly/fc9N30jxFeU
The promotions tab is not the same as Spam, and I do think it is annoying for consumers to get a promotional email in their primary tab. They don't expect it, and don't want it. ow.ly/n33X30jrq40
I love Marketing Automation, and this is a nice short article that sums up the reasons to use and misconceptions of MA. Your company NEEDS it and yet you can't afford to do it wrong or you lose sales. ow.ly/p7TK30jqd8j
I knew it was coming. I am not sold email will go the "digital assistant" way, but still an interesting read. ow.ly/qeXK30jin2v
CRM mistakes: "Not thinking about the data they need to collect early enough and how the CRM can enable growth" ow.ly/TvF030feRyU
Help #client @LandOLakesInc share the vision of food in 2050 at #SXSW next year. Vote for their panel submission: bit.ly/2wgl65O
A Brand Called Mars: Selling the Red Planet SXSW PanelPicker® panelpicker.sxsw.com/vote/79521 #CMSXSW
SXSW PanelPicker® panelpicker.sxsw.com/vote/76817#sth… #CMSXSW
Marketing Automation tips that are always good to be re ow.ly/Xi6Q30dOpSe minded of:
Because...anyone in email marketing has been there before... Apology emails. ow.ly/kKa230dzfhg
@JeaJeni I am surprised no one is pulling metrics on that send. It is prob a server based trigger and not from an ESP. RE :PSA for marketers
Email Think Tank retweeted
A dear friend, expert legend @joelbook is retiring. Joel it was always a treat to share the stage w/you & so much fun. Wishing you the best!
Attention spans for email is increasing. Go ahead and create longer emails, people ARE reading them! ow.ly/v4A730cHQ5m
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