Fluence @FluenceAgency

One thing we’ve noticed lately from negotiating brand campaigns at Fluence. Brands are becoming far more selective. But not necessarily about creator size. What we’re seeing in conversations with brands is that the first questions aren’t about follower count anymore. They’re about audience quality. Do they have a paid community? If so, what’s the MRR/user count? When this creator recommends something, does the audience respond? We’ve seen campaigns where a creator with a smaller, highly engaged audience was the better fit than someone with significantly more reach. That’s because brands aren’t simply buying exposure. They’re investing in influence. And influence is measured by trust, not follower count. It’s a shift we’ve seen become more apparent over the past few months, and we believe it’s only becoming more important.

One of the mistakes people make about the creator economy is that attention is hard to get. From what we're seeing at Fluence that's not really the issue. The truth is, people are watching and listening to content ALL day. They're scrolling through their phones watching videos and engaging with posts. It's clear that attention is everywhere. The real challenge is getting people to trust you and think you're honest. More and more creators make content audiences are being picky, about who they choose to watch. We're seeing this happen with the campaigns we work on how creators perform and how audiences behave. The creators who do well aren't always the ones who post the most compelling content. They're the ones who have built trust slowly over time Because once you get someone's attention it's trust that makes them come back to watch more. and that’s what we’re focusing on at Fluence right now

Over the past month, one of the biggest shifts we’ve made internally is how selective we’ve become with the creators we work with. Instead of scaling volume, we’ve shifted our focus toward quality and long-term fit. We’re prioritizing creators who already have strong audience trust, consistent performance, and the ability to deliver value across campaigns. Alongside this, we’ve also started expanding into new opportunities through recent bigger partnerships, opening up additional directions for the types of creators and campaigns we can support. At the same time, we’ve begun working more closely with stock-focused creators alongside our existing crypto network, expanding the range of audiences we operate within. This isn’t about doing more for the sake of growth. It’s about being more intentional with who we work with, and where we focus our attention. What we’ve seen from this shift is simple. Cleaner campaigns. Stronger alignment. Better results across the board. And as Fluence continues to scale, that standard is not going down, it’s going up.

Excited to continue building alongside iTrustCapital. Our team is optimistic on sharing the same vision when it comes to helping grow the digital asset space through strong communities, creators, and long-term partnerships. Looking forward to what we build moving forward.

Attention is SLOWLY returning, engagement is becoming more active again, and more people are paying attention to the space after months of slower market conditions. In fact, at a conference, we spoke with 17 crypto YouTubers, and almost all of them said their content over the last days has performed BETTER than it has in weeks. Retail interest is slowly coming back. But what’s interesting is that the audience feels far more selective this time around. The "hype-driven" content that used to perform easily doesn’t hit the same anymore. What we’re seeing now is that the creators performing best are the ones who ADAPTED. They adjusted their content to the current market, understood what their audience actually cared about, and evolved instead of relying on the same strategies that worked months ago. We’re seeing this directly across the creators and campaigns we work with. The creators who stayed flexible, refined their approach, and continued building during the slower months are now seeing the strongest momentum as attention returns. Because in markets like this, growth doesn’t just come from consistency. It comes from adaptation.

So what’s new in Fluence? Introducing our media machine. Over the last couple months, we’ve started building something behind the scenes that I’m really excited about. Fluence has officially begun the process of acquiring and operating YouTube channels within the crypto niche. This is a pretty big shift for us. Up to this point, we’ve been focused on managing creators, helping them grow, monetize, and connect with the right opportunities. But now we’re taking it a step further by actually owning and operating media ourselves. The goal here is simple. We want to expand our coverage and our network across different countries, regions, and languages. Crypto is global, but most content is still very fragmented. By building out a network of channels, we can tap into different audiences, understand how each market behaves, and create a much stronger presence across the entire space. It also allows us to increase our capacity in a big way. More channels means more reach, more data, more insights, and more opportunities for both creators and partners we work with. Think of it as us not just working with the media, but becoming the media. This is officially a new department inside Fluence, and it’s something we’re going to be putting a lot of focus into moving forward. We’re still early, but the vision is big, and I’m excited to see where this takes us.

What we’re seeing on the deal side. Over the past few weeks, as the market has slowed down, we’ve noticed a shift that isn’t always visible from the outside. One-off, random deals have started to slow down. At the same time, longer-term, retainer-style deals have become more common. Brands are being more careful with how they spend, and instead of short-term campaigns, they’re leaning toward consistent partnerships that deliver results over time. We’re seeing this directly across campaigns. Because of this, we made a clear pivot over the past few months. We’ve focused more on building and scaling recurring brand deals rather than relying on one-off opportunities. And so far, this approach has been delivering results. It creates more stability, better performance, and stronger alignment between creators and brands.

How we help KOLs stay afloat in this market. It’s clear the market is tough right now. Growth is harder to come by, and what worked before doesn’t always work the same way now. Because of this, we’ve realized that creators can’t rely on posting more or hoping for the best. They need systems. At Fluence, this is where our world class tracking system stands out as it delivers a structured system across our creators to ensure every post is done with intention and backed by data. We track key variables like thumbnails, video lengths, titles, engagement, and conversion metrics to understand what’s actually going to deliver RESULTS. This allows creators to move with clarity, refining what works, adjusting what doesn’t, and improving with every post. No guesswork. No wasted effort. Just pure INTENTION and DIRECTION. That’s what sets our creators apart, especially in a market cycle like this.

We interviewed one of the OGs in the crypto space Dan Gambardello. 7 years in crypto. Multiple cycles survived. One of the most trusted voices in the game. Watch this before the next bull run. youtube.com/watch?v=NWW4nj…

One of the most interesting things we’ve seen at Fluence is how small changes can dramatically affect creator performance. Sometimes growth doesn’t come from posting more or just being consistent. It comes from adjusting the right variables. In several cases, simple changes like refining thumbnails, tightening video intros, or adjusting posting timing significantly improved performance across a creator’s channel. Nothing drastic. Just strategic adjustments backed by data. At Fluence, we take a more scientific approach to this process. We track performance closely and apply the same framework when testing different variables across a creator’s content. Over time, we’ve also developed our own proprietary tracking system that helps us monitor key performance signals, including optimal brand mention timing, engagement patterns, and audience behavior across content. This allows us to isolate what’s actually driving results, instead of relying on guesswork. What we’ve observed is that creators often don’t need to reinvent their content. They just need clarity on what’s already working and how to double down on it. That’s where structure makes the difference. And when that structure is backed by data, systematic testing, and the right tools, it gives our creators a real edge.

Most creators want to grow, but very few approach growth STRATEGICALLY. Posting without a plan, chasing trends without context, and prioritizing consistency while ignoring what the audience actually responds to are patterns we see repeatedly. Over time, this wastes time, drains energy, and slows momentum. Consistency matters. But consistency without DIRECTION is just repetition. Now.. how do we respond to that at Fluence? We build structure around creators. We analyze performance METICULOUSLY, identify what’s working, and refine what isn’t. Every decision, from content positioning and thumbnails to captions, posting cadence, and analytics, is guided by data driven strategy and intentional decisions. The creators who follow this framework don’t just see incremental growth. They build momentum, develop stronger habits, and create sustainable progress that lasts beyond any single trend cycle. Growth is not random. It’s engineered. Inside Fluence, that’s exactly what we focus on, turning confusion into DIRECTION.

Fluence is not just about supporting creators, deal flow, or managing campaigns. One of the ways we support creators in growing is through our "Accelerator Program", built to help small and emerging creators grow their YouTube channels and overall social media branding. Through the Accelerator, we work closely with creators to generate content ideas, track weekly analytics, and give practical and constructive feedback on what’s working and what isn’t. We review views, subscriber growth, thumbnails, captions, formats, and trends, then help creators adjust so their channels keep moving forward. This isn’t about “quick hacks.” It’s about building AUTHENTIC and CONSISTENT growth. Creators learn how to structure their content better, understand what their audience is actually engaged in, and make decisions that truly move the needle, instead of just being blindly consistent without strategy. The Accelerator is Fluence’s way of helping creators beyond just deals, giving them insight, structure, and support to scale with DIRECTION. If you're a creator who feel stuck on slow growth and want to grow the right way, this is the right place to expect change and RESULTS.

Big things ahead. 👀

Bitcast | SN93 @Bitcast_network

5 months ago

🤝 We're excited to officially partner with FLUENCE A world leading crypto creator marketing agency @FluenceMGMT is actively onboarding YouTube creators to Bitcast and we look forward to working with them to deliver exceptional results to some of crypto's biggest brands 🚀

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@Bitcast_network Thrilled to work alongside you guys. 🙌

Over the past year, one of the biggest changes inside Fluence wasn’t what we added. It was what we stopped doing. As deal flow increased, we became far more selective about who and what we chose to work with. We stopped affiliating with influencers who artificially inflated their accounts through bots or fake engagement. While those accounts can look good on the surface, they ultimately create risk for brands, distort performance, and compromise trust across the board. Protecting long-term credibility mattered more than short-term volume to us. Internally, we implemented stricter verification systems to ensure we were working directly with real creators, not impersonators, third parties, or misrepresented accounts. That extra friction early on eliminated issues later and made transactions SMOOTHER and AUTHENTIC for everyone involved. The result of these decisions wasn’t slower growth. It was QUALITY growth. Deal flow became cleaner, transactions were improved, and campaigns produced stronger traction and outcomes across the board. The lesson for us has been clear. In today’s creator market, saying no to the wrong opportunities is just as important as saying yes to the right ones.

Over the past few months, the creator and KOL landscape has shifted noticeably. Audiences are more selective with attention, brands are tightening capital, and performance is being scrutinized more closely. Inside Fluence, this has made certain patterns hard to ignore. Across our active campaigns, creators posting 3–5 times per week are driving materially better results than those posting sporadically. In recent campaigns, these creators generated 2–3x higher engagement and materially stronger click-through rates compared to creators posting less than once per week. That consistency is translating directly into outcomes. Creators with structured posting schedules and campaign guidance are seeing faster deal conversion and more reliable revenue generation, while sporadic posting rarely produces sustained impact in today’s creator market. We’re seeing brands respond to this shift as well. Exchange partners are increasingly prioritizing creators who can deliver repeatable performance, not temporary spikes. Campaigns built around consistent exposure are producing stronger trading activity and more predictable results across the board. Even in what many would consider a bear-leaning market, there is a clear increase in institutional participation and infrastructure being built behind the scenes. While prices may feel quiet on the surface, there is significant movement happening in the background, positioning the market for a large wave of incoming attention over the years to come. The takeaway for us is: in the current market, execution and consistency matter more than SIZE or REACH. This insight continues to shape how we structure campaigns, support creators, and allocate deal-flow internally. As the market evolves, we’ll keep sharing what we’re seeing from inside Fluence, what’s working, what’s changing, and where real performance is coming from.

Welcome to Fluence We are the #1 KOL Relations agency in crypto, established in 2021 for creators, by creators. We exist for one core mission: to turn influence into sustainable revenue and help companies grow through authentic KOL partnerships. While many offer promotion, we prioritize value. 
From high level strategy to day to day assistance, our approach is 100% intentional in the pursuit of providing as much value to our partners and clients as possible. Fluence has: 
• Generated $3M+ in creator earnings
• Managed and accelerated 40+ premier KOLs
• Grown a combined audience of 2.9M+ subscribers and 25M+ views
• Generated $40B+ in exchange trading volume
• Secured $6.5M+ in deal flow revenue for projects A Snapshot of Our Network and Work: 
We have had the privilege of working with some of the best minds in the space, such as Altcoin Daily, Cryptos R Us, House of Crypto, Conor Kenny, My Financial Friend, and dozens more. Through this network, we have also had the opportunity to execute campaigns and work with leading ecosystems and projects like Solana, Avalanche, Polkadot, Sui, Sei, Injective, and many more. What We Offer: 
• For creators: Channel strategy, revenue diversification, brand deals, and full scale management
• For projects: End to end KOL marketing, from vetting and negotiation to campaign management and analytics Everything you need to know is in the link in our bio.

2025 was one of the most challenging, yet successful years that we have had at Fluence. We entered the year knowing the market was going to be challenging. Budgets were tighter, creators were more cautious, and brands were far more selective with who they worked with. Our focus at Fluence was simple: keep building, keep supporting the creators who trusted us, and bring our services to more brands that needed real results, not just noise. Over the course of the year, that approach worked. We saw a 400% increase in the number of creators we manage and a 500% increase in creators in our accelerator program. That growth did not come from chasing volume or cutting corners. It came from consistency, relationships, and a team that showed up every day and did the unglamorous work behind the scenes. As those programs scaled, so did the outcomes. We helped generate over $3M in revenue for the creators we work with, drove millions of views and hundreds of thousands of clicks, and supported our partners in generating billions in trading volume through affiliate campaigns. Internally, Fluence changed a lot this year as well. We grew from a team of 12 to 20, brought on a new COO, tightened our operations, and improved margins, all while operating in a year that was not particularly friendly to crypto or creator businesses. None of this happens without people. The growth we saw this year is a direct reflection of the team at Fluence, the creators who trusted us with their businesses, and the brands that believed in long term partnerships instead of short term wins. Looking ahead to 2026, the goal is not to reinvent what works, but to scale it responsibly. We want to reach more creators, support more brands, and continue building systems that actually deliver in Web3. Grateful for everyone who played a role in getting us here. Excited to keep building.

AI won’t replace creators but it will replace the ones who refuse to use it. Gordon uses AI to turn one video into ten posts across YouTube, X, and Threads. That’s not cheating… that’s leverage. The creator economy rewards consistency, not burnout.