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@GlenWilliams12 do you know when we last fielded that many Welsh players in one match, Glen? Must be a - or close to the - record?!
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@BritAthletics what a disappointing and incredibly short-sighted approach - the priority for a host nation should always be to have as many home athletes competing as possible.
@mrianleslie Zatopek was constantly experimenting with new training methods, including holding his breath for as long as possible (to the point of unconsciousness) - recent studies have suggested this increases EPO naturally, so perhaps that was the key innovation to his success!
Further evidence that facial coding is a dubious means of testing emotional responses.
Facial expressions of pain, pleasure, and fear can consistently only be rated at the random level. ishe.org/volume-37-2022…
@SemioticSub ha thanks, will endeavour to check in more frequently.
In the case of System1 - where those sages are the target audience - their marketing team deserve huge kudos for convincing an industry sceptical of any testing data their methods offer a definitive means of assessing campaign effectiveness. marketingweek.com/ritson-dont-li…
@mariethetwit Daley Thompson x Lucozade x Iron Maiden youtube.com/watch?v=fj87n_…
@Oelgammal @zoescaman great deck - separating scepticism from cynicism is such an important point too, which I tend to think is a combination of pragmatism (recognising where colleagues & clients are at) & - as Zoe highlights - being constructive in your feedback. Two things you excel at, Omar!
@shaneoleary1 Appreciate that, I was just genuinely interested as to which points you didn't agree on and why, as I thought you'd probably be relatively aligned on most.
@unclebernbach that most purchases are driven by a desire to display personality traits that have been shaped by our evolutionary history & advertising can help to shape/reinforce those associations at both the individual & collective level.
@unclebernbach if I can cheat and offer two overlapping ones that I read back-to-back: Spent primalpoly.com/spent & The Consuming Instinct amazon.co.uk/dp/B005GR1L1E/…
@FlorLujani @shaneoleary1 you can watch Oxford & Kantar present it here too by the way: facebook.com/watch/?v=39321…
@rshotton @markritson the counterargument being you have a duty to shareholders to meme ;)
@demetrakos @v_praveen low involvement processing - Robert Heath’s Seducing the Subconscious is an excellent and thought provoking read (even if some of his experiments are tiny, which is why I don’t think you could say it’s proven in any respect).
@DarrylSparey if marketing is principally about understanding and meeting the (changing) needs of consumers, Bezos - for his unrelenting obsession with and priority of the customer - would have to be high on the list.
@adliterate I still find it astonishing that it was trading at just $0.24 when Forrest Gump came out in 1994 and everyone watching presumably thought they'd missed the boat on buying it.
Tom Goodwin @tomfgoodwin
56K Followers 4K Following Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter https://t.co/fSy26iQvC7
richard shotton @rshotton
42K Followers 392 Following Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice
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faris @faris
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32K Followers 594 Following Copywriter. Brand & TOV Consultant. Created #CopywritersUnite and @copynights to connect copywriters worldwide. Often on a #CopySafari or pushing #BlandBook
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37K Followers 27K Following Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Nomadic strategist/speaker. Author/Paid Attention. Husband/@rosieyakob.
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12K Followers 2K Following Brand and communications strategist. VP Brand Strategy at Jellyfish Global https://t.co/NRNzw1DYT7 https://t.co/bsWaPuyt73
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Google DeepMind @GoogleDeepMind
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160K Followers 2K Following Financial Times Economics Commentator; Honorary Professor of Practice, UCL Policy Lab Sign up to my newsletter in the link below
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