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Generace Group @GeneraceGroup

Digital marketing agency, applying machine learning to provide performance-based advertising bit.ly/30LvcYi USA Joined December 2016
  • Tweets
    65
  • Followers
    830
  • Following
    940
  • Likes
    118
Generace Group retweeted
OceanBigData Profile Picture

A Data Guy @OceanBigData

7 years ago

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indm…

Generace Group retweeted
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Analytics Infinity @AnalyticsInfini

7 years ago

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indm…

Generace Group retweeted
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Analytics Infinity @AnalyticsInfini

7 years ago

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…

Generace Group retweeted
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Data Analytics @UgcResearch

7 years ago

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…

Generace Group retweeted
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Data Analytics @UgcResearch

7 years ago

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

Generace Group retweeted
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Chief Data Scientist @BigData2Action

7 years ago

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

Generace Group retweeted
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Text Mining and Mktg @MarketingMining

7 years ago

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbus…

Generace Group retweeted
OceanBigData Profile Picture

A Data Guy @OceanBigData

7 years ago

Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbus…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

Generace Group retweeted
MarketingText Profile Picture

Life is probabilistic! @MarketingText

7 years ago

The goal of this study (doi.org/10.1016/j.jbus… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

Generace Group retweeted
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Text Mining with #AI @MmyDigital

7 years ago

This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbus…

Generace Group retweeted
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Analytics Infinity @AnalyticsInfini

7 years ago

The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbus…

Generace Group retweeted
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Marketing Professor @DrQuantitative

7 years ago

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbus…

GeneraceGroup Profile Picture

Generace Group @GeneraceGroup

7 years ago

Giant company like @IBM invests billions in #AI: forbes.com/sites/louiscol…

GeneraceGroup Profile Picture

Generace Group @GeneraceGroup

8 years ago

An interesting alliance between @intel and @SASsoftware, "Intel and SAS Partner to Accelerate Insights Through Analytics": intel.com/content/www/us…. There is so much opportunities for machine learning, natural language processing (#NL), #AI, @Java, #R, and #Python.

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Generace Group @GeneraceGroup

8 years ago

False news spreads faster than truth: health.usnews.com/health-care/ar…

Generace Group retweeted
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MIT Technology Review @techreview

9 years ago

Meet @Google's @lijiali_vision at #EmTechDigital. @MIT meets Silicon Valley to explore the impact of #AI. #machinelearning, #artificialintelligence trib.al/5u3CJ39

Generace Group retweeted
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Ad Age @adage

9 years ago

.@McDonalds kicks off the national marketing of its new $1 $2 $3 Dollar Menu with traditional and social media campaigns meant to educate customers about its latest value play: bit.ly/2Eo9rSB

Generace Group retweeted
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Paxata @Paxata

9 years ago

.@Accenture alliance with #Paxata helps clients build an Intelligent Enterprise by putting business users in control of data: paxata.com/press-release/… @ISpeakAnalytics

Generace Group retweeted
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MIT Technology Review @techreview

9 years ago

Google and others are purposefully building AI systems that doubt themselves. trib.al/T0tbuo2

Generace Group retweeted
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Bill Gates @BillGates

9 years ago

My friend Bono explains the potential we could unlock if the gender gap in education was closed: b-gat.es/2CTTO8q #GirlsCount

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