Get Featured Toolkit @GetFeaturedKit

Founders often think getting featured starts with press. Usually it starts with the easiest place to be useful. That is why podcasts are a strong first move. - easier yes - more room to teach - faster trust transfer Start where you can help, not where the logo looks biggest.

A weak founder pitch says: “I’d love to come on and share my story.” A stronger one says: “I can explain the visibility pattern your audience keeps running into, and how to fix it.” The yes usually goes to the clearest useful idea, not the most personal intro.

Founders often think getting featured starts with having stronger credentials. Usually it starts with having a stronger angle. Hosts and journalists are not asking, “Have you done enough?” They are asking, “Will this help my audience right now?” Relevance beats credentials.

Founders often wait until they have a press-worthy story. Usually they should start where they can teach something useful. That is why podcasts are such a strong first step. - easier yes - more nuance - stronger trust transfer Start with relevance, not prestige.

Getting featured should not stop at attention. It should make trust easier before the sale. The right feature: - gives buyers proof - makes you easier to believe - gives you reusable assets - warms up cold traffic Visibility without trust is just noise.

What hosts and journalists care about is usually not your founder story in full. They care whether you can bring their audience a clear idea they can use right now. Not your credentials list. Not a polished monologue. A useful, relevant takeaway. That is what gets the yes.

“I’d love to share my story” is usually where founder outreach gets weaker. Your story might matter. But the pitch gets stronger when you turn it into: - a pattern - a timely problem - a useful takeaway Story gives you material. Relevance gets the yes.

Founders often think visibility starts with press. Usually it starts with the easiest place to be useful. That is why podcasts are such a strong first move. - easier yes - more room to teach - better trust transfer Start where you can help, not where the logo looks biggest.

Bad pitch: “I’d love to come on and share my founder story.” Better pitch: “I can break down the visibility mistake founders keep making, and what gets better replies instead.” Useful beats autobiographical. That is what gets the yes.

Founders often think getting featured is about sounding accomplished enough. Usually it is about sounding relevant enough. A host or journalist is not looking for the most impressive founder. They are looking for an idea their audience will care about right now.

Founders often think getting featured starts with press. Usually it starts with the easiest place to be useful. That is why podcasts are such a strong first move. - easier yes - more room to teach - trust transfer Start where you can help, not where the logo looks biggest.

Getting featured should do more than make you look credible. It should lower trust friction. The right feature: - gives buyers proof - makes you easier to believe - gives you reusable content - shortens the path to action Visibility without trust transfer is just noise.

“I’d love to share my story” is usually where founder outreach gets vague. Your story can matter. But the pitch gets stronger when you turn it into: - a pattern - a problem - a useful takeaway Story is the raw material. Relevance is what gets the yes.

Founders often chase press because it looks bigger. But podcasts are usually the smarter first visibility move. - easier yes - more room to teach - faster trust transfer Start where you can be useful on air, not where the logo looks impressive.

Bad pitch: “Would love to come share my founder journey.” Better pitch: “I can break down why founders struggle to get featured and the angle shifts that get replies.” The second gives the audience a reason to care.

Founders often think getting featured is about proving they are credible enough. Usually it is about proving they are relevant enough. A host or journalist is not asking, “Are you accomplished?” They are asking, “Will my audience care right now?”

Founders often think getting featured starts with the biggest outlet. Usually it starts with the easiest place to be useful. That is why podcasts are such a strong first step. - easier yes than press - more room to teach - better trust transfer

Getting featured should not just create visibility. It should reduce trust friction. The right feature: - gives buyers proof - makes you easier to believe - gives you reusable proof - shortens the path from attention to action Visibility without trust is just noise.

What hosts and journalists care about is usually not your backstory. It is whether you can give their audience a clear, useful idea right now. Not your origin story. Not your credentials list. Not how polished you sound. Useful and relevant wins.

“I’d love to share my story” is not a pitch. It is a starting point. The pitch is: - what pattern you see - why it matters now - what the audience will learn Story matters. Relevance is what gets the yes.