Group Y @GroupY
Since 2006, The original and leading collective of Change-makers focused on Youth Marketing and other progressive and expressive cultures. #poweredbyGroupY groupy.co Southern California Joined January 2009-
Tweets45K
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Followers21K
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Following6
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Likes11K
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@LA28 Olympics Surfing will be hosted at Trestles la28.org/en/newsroom/la…
X Games to use AI to help judge Snowboarding competition. “Sometimes you get the tricks wrong because they’re spinning so fast, but this model, ... watch the video in slow motion, is really accurate in its ability to say, ‘Well, that was a cab 1400.’” nytimes.com/2025/01/21/spo…
This highlights why flexibility is key in a fast-changing digital world. Watch Nick Tran's full interview on Group Y Live: youtu.be/4fi_aV8et3I?si…
With possible new rules on the horizon, brands are looking for other ways to stay connected with their audiences. Tran points out that many brands are already taking steps to prepare, like guiding their followers to other platforms or using different ways to engage with them.
Nick Tran, former CMO of TikTok, gives his opinion on the short-lived TikTok ban.
The current wildfires hitting Los Angeles have greatly affected those within our community. Many of our members and brands are doing their part to help those who lost their homes and to give back. Reply back w/ links to Companies, Relief Orgs, Donation Centers, GoFundMe pgs
Every marketer / creative "must watch" Andy Pearson's CreativityFlow talk about @LiquidDeath youtu.be/GVkxAPXQnUI?si…
At CreativityFlow, Andy Pearson, VP of Creative for @LiquidDeath, calls for marketers and creatives to embrace the notion that “everything is stupid until it isn’t.” Pearson encourages the audience to explore unconventional ideas and to find joy in the creative process.
Andy Pearson, VP Creative @LiquidDeath explores the concept of "worst practices" in marketing and design, emphasizing the importance of creativity, humor & unconventional thinking in his engaging CreativityFlow talk. MUST WATCH! youtube.com/watch?v=GVkxAP…
Brian Takumi, @oakley VP of Creative & Soul, focused on the evolution of the Oakley brand and the importance of storytelling in connecting with consumers and how Oakley’s origin story continues to inspire its future direction. CreativityFlow.co
At CreativityFlow, Nikki Scoggins, VP of Creative Design for Blizzard Entertainment, gave some advice for aspiring creatives. Nikki encouraged creatives to be assertive about their work, ensuring they receive credit for their contributions.
GROUP Y CONTENT WEEKLY In this Week’s Group Y Content, we discuss defining brand DNA, the secret recipe of @oakley and reimagining brand storytelling. Read and Subscribe groupy.beehiiv.com/p/content-1121…
Rivian + Liquid Death speaking at the last CreativityFlow of 2024 Wed. December 4th at Rivian South Coast Theater in Laguna Beach, CA Secure your seat at CreativityFlow.co
Your weekly gateway to Authenticity. 🌱 - Deep Dives & Insights on what authenticity means in business and life. - Weekly Curated Roundup - Interviews, Events + More! - 100% free, unsubscribe anytime. Subscribe here 👇 AuthenticityReport.co/subscribe
@RNDMSocial @beehiiv msg us - [email protected]
Nate Morley emphasizes that brands should aim to be amplifiers and supporters of cultural movements rather than just borrowing from them for their own gain. Being a positive force in these communities means giving back and enhancing the culture, not just leveraging it for profit
At CreativityFlow, Dane Storrusten @NFL shared a pivotal project where he designed a futuristic football helmet, which unexpectedly garnered significant attention and led to opportunities within the sports design community. Full video at Groupy.co/content
GROUP Y CONTENT WEEKLY This week, we touch on amplifying culture and how impactful it can be on your brand and marketing in the future with Nate Morley Read and Subscribe groupy.beehiiv.com/p/content-1017…
bobbyhundreds @bobbyhundreds
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