Typografie ist ein wesentlicher Bestandteil jeder Corporate Identity. Sie muss in der Lage sein, den Spagat zwischen Wiedererkennbarkeit und Funktion zu leisten. Die beste Lösung für Paulaner war es eine eigene Schriftart zu entwickeln, die auf dem klassischen Logo basiert.
Wir wünschen Marco Reus und der Marke Repeat viel Erfolg und sind stolz darauf, dass wir die Möglichkeit haben, dieses Projekt von der Strategie über Brand-Design bis zur Kommunikation zu begleiten. #repeatbyreus#marcoreus#nobullshit#higginsdesign
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23K Followers 9K FollowingLeading Futurists Jennifer Jarratt @jenjarratt, John Mahaffie @jbmahaffie successfully completed another Future of Packaging program looking out to 2030
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23K Followers 9K FollowingLeading Futurists Jennifer Jarratt @jenjarratt, John Mahaffie @jbmahaffie successfully completed another Future of Packaging program looking out to 2030
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