A new series on the marketing, branding and human side of Web3 is out now: the narratives they build, the promises they make, the trust they earn, and the reasons communities stay or walk away.
First case: @iota.
This one is going to be interesting.
Drop your thoughts below ⬇️
Most companies think AI will replace creativity.
It won’t.
It will commoditize execution.
The brands that win won’t be the ones producing the most content.
They’ll be the ones impossible to confuse with anyone else.
6/
Apple.
Tesla.
Nike.
Argentina.
Different categories.
Same principle:
The stronger the identity…
The stronger the emotional response.
Positive or negative.
Attention is scarce. Trust is scarce. Credibility is scarce.
The brands winning today aren’t necessarily the loudest.
They’re the ones people believe.
What do you think has had the biggest impact on marketing over the last 5 years?
The marketing playbook of 2021 is dead.
Not because AI replaced it.
Because scarcity moved.
When anyone can create content, content is no longer the advantage. 👇
Today, Humint comes to life.
A Branding & Marketing agency. Small, with soul.
We built our edge in Web3 one of the hardest spaces to communicate clearly. Now we bring that to every brand that wants to be understood, not just seen.
Strategy. Identity. Community.
Today it starts.
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