Instantly.ai @InstantlyAI
Instantly connects you to 450M+ leads and automates outreach for 700K+ businesses worldwide. Turn conversations into clients! instantly.ai Joined March 2022-
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There are 3 types of outbound campaigns. Knowing which one to run (and when) is what separates teams generating pipeline from teams getting ignored. Fivos Aresti (@fivosaresti) broke it down in our recent live. Comment to get the full video👇
P.S. The campaign helped secure meetings with major retail brands, including Walmart, Michael Kors, and Journeys 😎 If you also have success stories or campaigns to share, don’t forget to tag us.
The takeaway: Outbound still works in enterprise SaaS, but not when it’s treated like a volume game. With the right targeting, messaging, and follow-up system, even a narrow ICP can turn into serious pipeline.
Here’s exactly how Stan Stojanovic, founder of frontBrick, turned 2,000 contacts into $1.2M in qualified pipeline for an AI SaaS company 👇
@ToniTheMaker @fivosaresti Just sent you a DM 🙂
1,700+ opportunities in 3 months. That's what @fivosaresti got using a 5-part outbound setup built with Claude Code and Instantly. He broke it down in a recent webinar. Comment to get the full video breakdown.
Stop blasting 100,000 contacts. You're teaching inboxes to ignore you. We've sent 23M+ cold emails for 400+ B2B clients on the way to $7M ARR. Then we went through 1,000,000+ emails in @InstantlyAI. Here's what the top 1% do instead: 1. Tight lists > broad lists > Micro-lists of 500-1,000 hyper-targeted prospects beat broad blasts every time. > Reply rates: 20-30% vs 2-3%. → Stop hoping someone bites. Target people who already have a reason to reply. 2. Hyper-enriched data > name and email > The 1% pull tech stack, funding rounds, hiring signals, current initiatives, and case studies before they write a line. → Without that data underneath, there's nothing real to personalize with. 3. Personalized openers > generic openers > Instead of "Hey John, hope all's well at [Company]," they earn the open: > "Saw you're hiring AEs for [initiative]." / "Noticed you added [tool]." / "Just read your case study on [X]." → Every email should read like it was written for one person. 4. A 3-step sequence > a single email > 58% of replies land on email 1. The other 42% only exist because someone followed up. > Email 1: opener + upfront value. Email 2: fresh angle. Email 3: last touch. > Keep them short, 2-4 sentences, reference the first, add something new. Never "just bumping this." → Layer LinkedIn touches between the sends. 5. Value-first > ask-first > Stop pitching a calendar slot in email 1. > Instead of "got 15 minutes to chat?" try "want me to send a quick example deck?" or "can I send something that solves [specific pain]?" → Let them raise their hand first. 6. Fundamentals > fancy tactics > Three things decide whether any of this works: who you target (ICP), what outcome you sell (offer), and how you say it (copy). → Get those three wrong and nothing downstream fixes it. 7. Deliverability > volume > None of it matters if you land in spam. > Clean, validated lists. Sends spread across multiple domains. A 30-day warm-up minimum. 20 emails per inbox per day. SPF, DKIM, and DMARC set up properly. → 100 emails an hour from one inbox is a straight ticket to the spam folder. 8. The stack we run it on > @InstantlyAI for sequencing, deliverability, and analytics. > Claude Code (@claudeai) for orchestration and enrichment. > Attention for recording the calls it books. None of this is complicated. It's just the stuff that's easy to skip. Full playsheet below. Bookmark it.
@MichLieben Register here: luma.com/instantly-h84g
Everyone talks about Claude Code for outbound. Tomorrow you can watch it happen. Otto Tatton (Instantly) and @MichLieben (ColdIQ) build a live campaign from ICP to launch using Claude Code + the Instantly API. Live on June 24, 4 PM GMT+2
Two new ways to automate more of your workflow⚡ - @Mailchimp: Keep your email lists and outreach in sync. Automatically pause outreach when someone unsubscribes, or add interested prospects to the right follow-up list. - @ZohoCRM: Keep your CRM updated as prospects reply. A positive response can create a new lead, update the contact, and open a deal automatically. Available now in Instantly Workflows.
Everyone’s talking about Claude Code for outbound. We’re showing the actual build live. Join Otto Tatton from Instantly and @MichLieben, CEO of ColdIQ, for a live campaign build using Claude Code + the Instantly API. 📅 June 24 at 4 pm GTM+2. Register here: luma.com/instantly-h84g
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