Intero Digital @InteroDigital

HubSpot lost 70 to 80% of its organic traffic. Business Insider is down 55%. Global publishers shed a third of their Google referrals in 2025. The panic is justified. The diagnosis is what’s missing. Join us + Slator as we get down to the bottom of it: hubs.la/Q04l-tW40

Good news for site owners and local businesses: Google is making it easier to get a complete view of your performance data. They just introduced a new integration between Google Business Profile and GA4, bringing all analytics into one place so you can better understand how customers are finding and engaging with your business. Here's a simple breakdown of what the integration does and why getting set up ASAP matters: hubs.la/Q04l7wSF0

A sneak peek at some of the earned media wins we helped our clients secure in Q1. 👀 They're getting placements in trusted publications in their industries through guest posts, press interviews, and press releases that turn their unique expertise into high-authority coverage. See the full reveal here: hubs.la/Q04l7cvg0

We've always known Jana's leadership is something special. Turns out Forbes agrees 😊 They quoted her in an article discussing something we think about a lot: how founders can earn a customer's confidence, which is harder than ever according to new data on brand loyalty. Jana puts it perfectly: Connecting prospects with genuine experts who give honest advice, even when it means saying, "This isn't the right fit," is what actually drives long-term relationships and referrals. Definitely worth a read if you're thinking about how trust fits into your growth strategy: hubs.ly/Q04kd19P0

The search landscape has never had more acronyms and fewer straight answers 😅 We're fixing that. On June 16th, four Intero experts are going live to discuss the biggest acronyms in search, what they actually mean, and the question everyone keeps debating: which ones should you care about? Join us here: hubs.ly/Q04kd11q0

For the past two years, measuring your visibility in AI Overviews meant one of two things: pay for a third-party tool, or make educated guesses. That changed yesterday 👀 Here's everything you should know: hubs.la/Q04kc3xR0

Here’s what makes the AI shift particularly important for hospitality brands: The travelers arriving from AI sources aren’t just casual browsers. They're your most engaged visitors. BUT... ...there are cautionary signs too, especially around conversion rates, that make the full picture a little more complicated. That's why we're here. We unpack it all on the blog: hubs.la/Q04f4s-n0

Christina's take on GEO made it into DesignRush's 2026 digital marketing guide! Read more here: hubs.la/Q04f4MWF0

What if the biggest threat to your brand's reputation isn't a hack, or a scandal, but a confident, well-cited AI summary with the wrong information? And customers believed it. This is the new brand risk no one has a playbook for. Until now 👇 Tony's new article for MarketingProfs breaks down exactly how to identify, monitor, and correct AI misinformation before it shapes how your audience sees you: hubs.la/Q04f4MqQ0

New on the blog 👀 Our president of SEO, Christina, unpacks the click signal system driving Google's algorithm and how to make it work in your favor: hubs.la/Q04f4Hv_0

A little Entrepreneur shoutout 🤩👏 our VP and other senior leaders get interviewed on effective decision making and what it looks like in practice: hubs.la/Q04f3KVY0

"The product I was considering on Amazon didn’t meet a specific requirement. Instead of stopping there, Rufus asked if I wanted help finding better options. When I said yes, it immediately surfaced competing products that did meet my criteria. " Bryan, our Amazon division president, explains Rufus, how it's changing shopper behavior, and a game plan to get ahead: hubs.la/Q04drJ3Q0

We’re nerds for good data. Here’s the story these numbers are telling 👇 Travelers aren’t just dabbling with AI, they’re using it across the entire trip planning journey. Full end-to-end trips built through conversation with AI. And here’s why hospitality brands should pay attention: travelers coming from AI sources aren’t casual browsers. They stick around longer, explore more pages, AND bounce less compared to non-AI visitors. Our VP of Marketing, Erica, shares everything hospitality brands need to know about AI-powered discovery on our blog: hubs.la/Q04bk0kv0

This is why most PR pitches fail 👇 The problem isn’t effort. It’s probability. But we have good news: Using GEO insights, you can find out which stories are more likely to land before you send them. Our Director of Earned Media, Katherine Caraway, breaks down the Predictive Pitch Probability Model and how to use it to improve your odds. Read her latest in PR Daily: hubs.la/Q04bjWFC0

The biggest ad day of the year, the Super Bowl, broke records. One standout change: 23% of ads used AI. Most looked good. Few stood out. Our VP, Mike, unpacks what this means for the future of advertising and shares four ways to use AI without losing what makes your brand memorable in his new article for Advertising Week:

In the race to scale creative through AI, are brands losing what makes their advertising effective in the first place? In many cases, yes. But using AI doesn’t have to mean sacrificing distinctiveness. In his new article for Advertising Week, our VP of Enterprise Strategy, Mike, shares how brands can avoid the sameness trap and create work that actually resonates: hubs.la/Q048kFd60

Amazon’s Big Spring Sale is next week! Demand’s about to spike, and a lot of brands will still manage to be late, over-discounted, and confused about where their margins went. A little planning goes a long way, like the bullets we've outlined below. Nothing groundbreaking. Just the stuff that usually gets overlooked. Bryan, our Amazon Division President, breaks down what he’s seeing heading into this year’s sale + a few practical ways to make the most of it without torching your margins: hubs.la/Q047M47N0

More content ≠ more visibility. Not in AI search. Generative engines care less about volume and more about credibility signals. In her new article for Content Marketing Institute, Katherine Caraway breaks down how earned media plays into that and why it helps get your brand cited in AI answers (even if you’re not landing coverage in CNN or The New York Times): hubs.la/Q047B5Cd0

TLDR: Intero Digital is in the top 3% of Google Partners worldwide. Again. And the people behind that achievement are just the best. We’ve officially retained Google Premier Partner status for 2026, a distinction we've held for years, which places our agency among the highest-performing partners in the Google Ads ecosystem. That recognition comes with some serious advantages for our clients, including: ☑ Early access to new Google features and betas ☑ Direct collaboration with Google teams ☑ Advanced training and strategy sessions ☑ Priority support to help campaigns move faster and perform better But the main headline here isn’t just the badge. It’s the team that earns it year after year; the strategists, analysts, creatives, and account leaders constantly pushing campaigns and client growth to new heights. Very proud moment for the crew at Intero Digital! 👏

Hey — we know her! 🤩 So excited to see Katherine in CMI talking about the growing role of earned media in the age of AI search. Because when journalists trust your brand enough to publish you, LLMs tend to notice too. More thoughts on that here: hubs.la/Q045Q3370