Molly's getting @PetplanUK . Not because an advert told us to — because the maths, finally all of it, did.
What's the last purchase you "satisficed" on a headline number, only to find the real cost buried in the terms?
And it's not just the decision being optimized. Every stage of commerce is — from discovery and selection, through to trust-minimised execution, where buyer and seller settle without having to trust each other.
Unbounded analysis makes the choice true. Trust-minimised rails make the transaction true.
For a century, marketing was a tax on what you couldn't compute.
AI agents just made that computation free — and it ends the tax.
The new game isn't persuasion. It's choosing a real value position an agent can verify. Here's what that looks like, via a dachshund's insurance policy 🧵
@BosonProtocol@gregisenberg Love @gregissenberg ‘s YouTube channel. Essential watching for founders reinventing their businesses with AI, as we are @BosonProtocol , whilst simultaneously building the secure commerce infrastructure for the agent economy….
@BosonProtocol When we built @BosonProtocol as to enable programmatic commerce between untrusting parties, we could not forswear that those parties would be agents. But here we are Agent Market Fit via x402B - secure x402B
Hi @facetllc - Justin Banon, Boson's Co-founder here. Boson was designed to handle he toughest case — two pseudonymous parties with no prior trust. However, trust signals like reputation have a valuable role to play, and we are designed to be composable with reputation systems. Happy to have a chat about how we might work together on this. Dm is open.
' @BosonProtocol we've just upgraded x402B from trusted sellers and microtransactions to any asset, any value, any vendor.
x402 + security = x402B.
Secure agentic commerce for everything
x.com/BosonProtocol/…
Announcing x402B
x402 + security = x402B
Extending x402 from trusted sellers and microtransactions to any asset, any value, any vendor.
The secure commerce layer for the agent economy is live.
🧵 ↓
80K Followers 3K FollowingExchange any digital or physical asset between agents, with strong commitments that transactions execute as agreed - or not at all.
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