jake newbould @JakeNewy
life musings, do some running, gardening & work in marketing Leeds, England Joined March 2010-
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@VodafoneUK your ‘Get any barista‑made drink for £1 at Caffè Nero’ doesn’t work in the leeds, chapel allerton branch. Can i have £3.60 knocked off my next phone bill? thx
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summer/autumn.
@charlie_pearce have you built in weather data to see how much that impacts ?
@brewyorkbeer in a couple of months opening then?
@PhilKiel yeh deffo at least 3 month for the cumulative effect. But would vary widely on category (consideration of purchase) also amount you are spending. i.e would hope to see bigger bump in direct traffic if you are spending big on meta vs small daily amounts.
@DanCalle @ZiraldoJohn @karpathy why would you not just use projects in GPT?
Amen (from a millennial) theguardian.com/society/2025/f…
@tomfgoodwin whether it’s proactive at the start of a week to openly say what your top 3 priorities are can be good mental shift - the wrap up at the end keeps you honest.
@adam__harper @tomfgoodwin clearly hard to turn a profit despite them adding other ancillary products like bread, eggs, juice etc. Going to a good local grocery shop is best experience.
@damian_soong @allenburt traffic, that’s it.
@tomfgoodwin i thought monzo wrapped was really average - they should have used more uk wide data to make more interesting
@Barney_H_Y does the same principles apply for all businesses? how often can you really restructure, what do you class as ‘rolling basis’ ?
@davetrott @brendanjudge someone in the marketing team crucially trying to attribute increase in purchase frequency from this packaging change
@PrestonRuther10 care to share what your marketing spend as % to net rev was ? did you see this flat line over the yrs as baseline was growing ?
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