Jason M. @Jason_M79

Tried out so many different ad account structures and this is what is ripping the hardest this year: 1st campaign: ABO This is where all testing happens but I also scale here too Video's/images get their own ad sets Each video ad set = one new concept Each image ad set = I dump in 15-30 ads $100-$200/day starting budget per ad set Why test in ABO? I want a spend on everything. Unprofitable spend isn’t wasted spend as it contributes to learnings which = higher win rate ABO also easier visible easier to manage than dealing with CBO with loads of min spends inside If ad sets in ABO are hitting KPI by mid morning, I surf scale them throughout the day, doubling the budget every few hours 2nd campaign: Cost-cap CBO Take all winning ads from ABO and also push them into this cost-cap campaign I launch one new ad set/month Example: July winners August winners etc When an ad in ABO is hitting KPI, dupe it in Look at average CPA on winning ads in your ABO, use this as your starting cost-cap on the ad set Inflate the campaign budget - example starting budget 5k/day. You’re trying to spend as much as possible, but you have a safety net with the cap in place. If demand is low/performance is bad, spend will drop. If it’s good, it’ll spend and scale. If you want more spend through it, increase campaign budget or increase cost caps. 3rd campaign: Graveyard bid-cap Same structure as above, but with bid-cap. One ad set launched per month. Take all fatigued ads and launch them in here. Inflated campaign budget, usually spends around 5-15% of total budget. Simple set up but crushes every time.

@blvckledge swipe

@Mho_23 @itsjamiehudson Motion

@georgeclem OS

@ant0ni0_r0mer0 Ads

@Bogzabs96 Claude

@alecsandrull Guide

@lorenzo_pravata HOOKS

$10k/day back pain funnels don’t sell “pain relief cream” they sell the fear of losing your normal life most brands would lead with: menthol arnica msm fast absorbing non-greasy natural botanicals but older adults don’t buy ingredients first they buy the ability to move without thinking about pain this funnel works because it makes back pain feel personal he used to wake up stiff walking felt harder bending down became a problem then relief finally fit into his routine the before/after does the emotional work the advertorial explains the problem the product page captures the demand and the offer removes friction: 25% off free shipping satisfaction guarantee secure checkout social proof most pain brands sell the cream first better funnels sell the moment first: “i want to move like myself again” that’s the real product rt + comment “back” and i’ll send you the full funnel breakdown (must follow for dm)

@ZedNilm1 back

@adamtaylorl Vault

@Samuel_Ecom1 AI

"My ad fatigued, I need a new angle." A student of mine almost killed the angle that took him from $100k/mth to $1M/mth. Same angle the whole time. He just served it a way he'd never tried. That's the loop 90% of you are trapped in. Winner dies. Hunt a new angle. It dies. Hunt again. Forever. You're not running out of angles. You lack depth. Meta isn't magic. It puts your ad in front of people who'll watch it, because engagement is what keeps them on the app. That's the whole game. So your one angle isn't one audience. It's ~20 cohorts split by how they like to consume. Some want a simple image comparison ad. Some want a Pixar-style edit. Some want raw UGC. Some are on the train with no sound and just want to read text. When your ad "fatigues," you didn't burn the angle. You burned ONE consumption door out of 19. The other 18 never saw it. Wanting to look better isn't a dead desire. The angle didn't die. So stop hunting. Start mining. One angle. 8 messaging formats. 18 visual styles. That's 144 unique ads out of a single idea, before you even touch tone or avatar. And no, this isn't "change the hook, same message." That's the cosmetic iteration Meta started nuking after Andromeda. This is the same angle as a genuinely different watch experience. Meta reads that as a brand new ad. Open your top 10 ads right now. Count how many share the same first 3 seconds (message-wise). Your second winner is probably just an iteration of your first, you did it by accident. Imagine doing it on purpose. The problem is you don't know why the ad worked. The messaging, the desire, the avatar - far more important than the format. Understand why it hit, then translate that across every way people consume. $100k/day sustained could be 10 angles. For some it's 1-2 angles with a variety of ads. That's it. The game was never collecting angles. You strike gold, you don't walk off with one nugget. "But what if the angle's actually dead?" Run it in different ways. Product demo, founder talking head, raw UGC. All flop at the same avatar, fine, kill it. That's rarer than you think. You just hadn't found the door yet. A lot of people only think black and white. "Iterate more volume" or "find new ideas." Most can't think past "saw a cool one on Atria, swiped it, remade it, sent 10 this week." That's area. Depth, not area. Mine, don't hunt. When something's working, we go as deep as we can. When nothing is, we spend more time hunting new ideas. No set ratio. It's a sliding scale. Back to that student. Stuck at $100k/mth, I told him product-aware ads would work best for him right now. He thought that capped his scale, so he kept chasing new angles and ideas. The ad that took him to $1M/mth was still product aware, same angle. Just in an AI-animated style. Your next winner isn't a new angle. It's the one you already killed, served a way you never tried. Tis the way of the chad scaler.

@IgorWoorts What’s campaign objective for each? traffic for TOP?

@maverickecom METHOD

@JesperHensgens Video

@Samuel_Ecom1 SHILAJIT

@adamtaylorl Meta

@AuthenticDom SCALE

@ecomdonald GHOST