Jérrard Wayne @JerrardWayne

At Jerrard Wayne we create powerful brands for the world we want to live in, aligning purpose with perception. jerrardwayne.com London Joined July 2010

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Jérrard Wayne @JerrardWayne

3 years ago

Challenges, triumphs, and a dash of inspiration. Click the link below to listen now ⬇️ absolutelee.co.uk/podcast-episod…

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📷 Season One of the @AbsoluteLeePod is a journey through diverse stories in sports & entertainment. In this episode, catch Jason explore the fascinating career of @MrAndyAnsah ⚽️ from football to video production, and the hurdles facing Black leaders in the creative industries.

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Jérrard Wayne @JerrardWayne

3 years ago

Being trusted to rebrand football's oldest sporting union was a meaningful project, and it was a privilege to be part of the next chapter of the PFA journey. Here's how we discovered, developed and communicated their brand story.

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Jérrard Wayne @JerrardWayne

3 years ago

It was great to see the foundations we laid brought to life in such an immersive setting so that the energy, values and sentiment we built into the brand could be felt.

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Jérrard Wayne @JerrardWayne

3 years ago

Seeing our friends at the @PFA celebrating their 50th annual PFA Awards was special for Jérrard Wayne, because this year, attendees and winners got to experience the PFA brand as we envisioned during the creative transformation process.

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Jérrard Wayne @JerrardWayne

3 years ago

With the @Lionesses on the cusp of making history for the second time in 14 months, it'll be interesting to see how decision-makers in sport respond to their success and adapt to create a more inclusive environment.But first, let’s bring that trophy home. #ComeonEngland 🦁🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽️

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Jérrard Wayne @JerrardWayne

3 years ago

Producing @fara_williams47's episode for the @AbsoluteLeePod was one of our highlights this year. Fara and Jason's frank discussion about making women's football more equitable sparked a lot of conversation, and it's strong voices like hers that drive the women’s game forward.

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Jérrard Wayne @JerrardWayne

3 years ago

Read the full blog here ⬇️ jerrardwayne.com/blog/this-barb…

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Jérrard Wayne @JerrardWayne

3 years ago

Unless you've been living under a rock you'll know that today is #Barbenheimer Day 💗💣 To celebrate, we asked Ava, who's been doing work experience with us this week, to write a blog on Barbie's significant cultural impact and how the film's marketing team got it so right.

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Jérrard Wayne @JerrardWayne

3 years ago

Co-creating with @we_are_seen_'s stakeholders was a fantastic experience and a great demonstration of Seen's equitable approach in action. #WeAreSeen

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Jérrard Wayne @JerrardWayne

3 years ago

We always prioritise inclusion and collaboration in our work, so we loved workshopping with the Seen team, hearing from front-line organisations at Community Vision Days and listening to young people's insights at a powerful Theory of Change session during the branding process.

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Jérrard Wayne @JerrardWayne

3 years ago

We paired joyful imagery with bold type, clean lines and bright, colourful accents to create a fresh aesthetic that conveyed positivity and aspiration. #weareseen Read more here ⬇️ jerrardwayne.com/portfolio/seen…

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Jérrard Wayne @JerrardWayne

3 years ago

For us, that meant developing art direction for the brand that represents the young people’s vitality instead of just their struggle. #WeAreSeen

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Jérrard Wayne @JerrardWayne

3 years ago

The @we_are_seen_ team drew from lived experience and relationships with community organisations to establish one vital principle – children and young people of African, Asian and Caribbean heritage need to be recognised, respected and uplifted if we want to see real change.

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Jérrard Wayne @JerrardWayne

3 years ago

This gave us the opportunity to create an empowering and authentic brand name and identity that reflects the young people as they are. It's a powerful concept, and one that has already resonated deeply. #WeAreSeen

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Jérrard Wayne @JerrardWayne

3 years ago

Too often, charities take a savourism approach towards minoritised communities but @we_are_seen_ are fully committed to doing things differently. They believe in celebrating the young people they serve in the fullness of their identities.

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Jérrard Wayne @JerrardWayne

3 years ago

This week, we're excited to announce the launch of @we_are_seen_ a brand we've been developing with @barnardos focused on addressing systemic inequalities for children and young people of African, Asian and Caribbean heritage in the UK.

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Jérrard Wayne @JerrardWayne

3 years ago

Check out the video on their homepage, we promise it's worth the 15-minute watch. freemovementskateboarding.com

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Jérrard Wayne @JerrardWayne

3 years ago

For a few hours, they can just focus on learning a fun, new skill that they can take with them, no matter how many other things in their lives change. This project is a great example of how simple, focused ideas can have the greatest impact.❤️

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Jérrard Wayne @JerrardWayne

3 years ago

Free Movement is a mobile skatepark that moves between refugee camps and local communities in Athens, offering children skate lessons. Many of these children are separated from all that's familiar, but skating helps them temporarily escape the realities of the refugee crisis.