Jim Alcott @JimAlcott
President & Co-Founder, Braintree Health Marketing | VP of Strategy, @altairci | Future of Data-Driven Marketing for Healthcare altairdata.com Nashville, TN Joined September 2020-
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Enjoyed this piece from @SMageit on the role of #leadership in #healthcare. She writes, "The role of leadership is to guide, during a crisis or not. It may be under different circumstances, but in the end, it's all about guiding." Well said! healthcareitnews.com/news/emea/duri…
According to @randyfrisch, relevancy & personalization should be at the core of a #B2B #MarketingStrategy. This ultimately means that brands need to deliver personalized content that easily accessible to their target audiences. customerthink.com/in-b2b-marketi…
Companies are going to have to adapt their #marketing styles post-pandemic. For example, brands will be judged only on how strong a customers' previous experience was, meaning #brands have to always be on their toes. hbr.org/2021/03/10-tru…
With a renewed focus on accessibility, bringing social determents of health to the forefront. I agree with @Polsinelli, who predicts we can expect a renewed interest in #ValueBasedCare. natlawreview.com/article/value-…
Enjoyed this article from @gartner on how the growing #DataAnalytic innovations will benefit companies during this disruptive change and uncertainty. With the disruption of the pandemic, being #DataDriven is more important now than before. gartner.com/smarterwithgar…
Great article from @aasimmugal on how to implement a successful digital marketing campaign. Marketers need to remember a quality campaign is built on targeting the right audience and converting them into customers. entrepreneur.com/article/361219
@McKayResearch @MarketWatch The pandemic has set the base of the future of digital healthcare. The industry will be seeing more innovations in order to make the behavior more efficient. Great piece!
#HealthCare options shouldn’t be as confusing as they often seem, but there are resources to help walk you through. This article from the @nytimes gives helpful tools to help pick the right plan for you. nytimes.com/2020/12/04/bus…
2020 accelerated the shift in #HealthCare from in-person to digital appointments, emphasizing the importance of providing an excellent #CX. Leaders need to see how tech affects the customer journey to understand how to leverage it best. @JoaoRoter forbes.com/sites/forbesco…
77% of consumers have their location-based services turned on, and this #data is an often untapped resource. Companies who are looking to improve their #CustomerExperience should try utilizing location-based data. Thanks for the article, @CMSWire. cmswire.com/digital-experi…
The new year will be here before we know it, and now is the time to begin building your #MarketingStrategy. @GreenUmbrella provides some great approaches to incorporate in 2021. youtube.com/watch?v=Ifb8hq…
An effective tool to combat overcrowding in emergency care facilities is #telehealth, according to this article from @afrakt. nytimes.com/2020/11/23/ups…
Creating a successful #DigitalTransformation requires balance. Having uneven access to data and automation tools can have a destructive effect on business practices. Thanks, @HBR. hbr.org/2020/11/are-yo…
As the year comes to a close, @Forbes predicts that #DigitalHealth will be a dominating #TechTrend in 2021. forbes.com/sites/forbeste…
.@neilhoyne, The Chief Measurement Strategist at @Google, said, “The companies that are going to win are the ones who are using data, not guessing.” #Data is a great tool for marketers to create strategies that are precisely aimed at #TargetAudiences. knowledge.wharton.upenn.edu/article/market…
The #FutureofHealthcare is digital, and this includes #pharmaceuticals as well. @Amazon has recently added #PrescriptionDrugs to their online platform that can be delivered to your door. adweek.com/retail/amazon-…
Data has shown the #CustomerExperience can be improved using #AI and automation technologies and ease the workload for employees. techhq.com/2020/11/ai-art…
The average internet user checks their phone 58 times a day, which demonstrates the importance of creating a strong #DigitalMarketing strategy that is personalized. Great article, @rentleofficial. blog.rentle.io/en/12-digital-…
This article from @HealthCareTO displays the advantages of #WearableTech in the #HealthCare sector. Wearable tech allows patients to more proactive about their health by allowing them to monitor their levels. healthcaretechoutlook.com/news/3-top-adv…
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