Kestrel Strategy @KestrelStrategy
Experts in how digital marketing teams function in an increasingly remote environment. Partnering with @predictiveindex, @hubspot, and 400+ freelancers. kestrelstrategy.com Estes Park, CO Joined March 2020-
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When it comes to podcasting, a brilliant script is key. Steve Martin says, “Be so good, they can’t ignore you.” Moderate your speech, too. If something is important, slow down a bit, and if not, speed up. That way you don’t get stuck in a single rate of speech. #podcastmarketing
Blogs and baseball? A blog's ability to address pain points is the equivalent of covering the bases. When a consumer compares companies, the one addressing the all the needs and solutions in their blog will win out! #contentmarketing #contentwriters #blog blog.hubspot.com/marketing/do-b…
What are key strategies in content management? "An effective content workflow focuses on the processes needed to publish content, but people are arguably the most vital part," says Lauren Gregory. Collaboration counts! #workflowsolutions #contentmanagement blog.hubspot.com/marketing/cont…
How can blogging compound benefits? "Let's say you write 30 blogs a month, that means [potentially] you'd get 60 leads a month, 2 from each blog post," states Corey Wainwright. #bloggingforbusiness #thoughtleadership #contentmarketingstrategy
Want your brand to last in the minds of your customers? Put your digital best foot forward by using crafted content that reflects your voice. At Kestrel Strategy, we are known for high-quality writing that nurtures loyalty. #marketingstrategy #contentmarketing #contentwriting
Want your website to "read smoothly, stir emotions, influence behaviors"? Here are clear ways to achieve succinct copy by Martina Bretous. Her third point? "Complexity kills readability." #contentmarketingstrategy #copywritingtips #contentwriters blog.hubspot.com/marketing/copy…
Stimulate your content with storytelling power - authentic and consistent with your brand. "In just one minute 1,388 blog posts are published," says HubSpot's Lindsay Thibeault, and that's not mentioning Facebook, Instagram, YouTube, or Twitter! #contentmarketing #contentwriters
A picture is worth a thousand words. The Withers Collection contains thousands of Dr. Ernest Withers photographs, each a story unto itself. His coverage of the Civil Rights Movement is a treasure. His photos of everyday life? Priceless. #blackhistory365 youtu.be/1gveFrb-Wq4
Want to optimize your job postings not just for applications, but final candidate quality? Focus more on goals and performance than skills and requirements. #talentoptimization #peoplestrategy #hiring contenthiring.com/blog/fix-conte…
Where do your potential customers "hang out" on the internet? Several digital platforms provide data parameters. Using them to measure your audience's response, could never be more important! #digitalmarketing #marketingstrategytips #platformstrategy cstmr.com/shift-your-fin…
Do blogs lead to purchases? Pamela Bump reports from this 2021 survey that 56% of respondents said "Yes" to the following question: "Have you ever purchased something from a company after reading a blog post from them?" #contentmarketing #contentwriters blog.hubspot.com/marketing/do-b…
Three great reasons for your company to blog: 1.Blogs lead directly to landing pages, 2. Blogs increase search rankings, and 3. Many blog sites can embed your company's video content, podcasts, and imagery. #contentmarketingstrategy #contentwriters #blog blog.hubspot.com/marketing/do-b…
How does "Where should I go for dinner" bring search results? Google serves "web pages that are relevant to a searcher's query but don't include the query's exact words or phrases," says Clifford Chi. Blaze new SEO trails without keywords! #seotechniques blog.hubspot.com/marketing/rank…
Can website copy make a difference between a visitor and a lead? Definitely. Top copywriters learn why the reader cares and about what exactly. They dive "into the purpose of the content," says Martina Bretous. #copywritingtips #contentwriters blog.hubspot.com/marketing/copy…
When can website copy make a difference between a visitor and a lead? Definitely. Top copywriters learn why the reader cares and about what exactly. They dive "into the purpose of the content," says Martina Bretous. #copywritingtips #contentwriters blog.hubspot.com/marketing/copy…
Feeling the gap between leadership & employees? Being a healthy company is a multiplier! You can multiply numbers, even replace them, but keeping good people will help you grow. #predictiveindex opens the door for employees to engage with leadership. #hiringtalent #companyculture
Want to reach new audiences with Instagram? IG's new algorithm provides product tags to everyone. And "you'll see a reward for the hard work of creating unique, one-of-a-kind content," says Caroline Forsey. #socialmediamarketing #instagrammarketing blog.hubspot.com/marketing/inst…
"Without change, there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable." — William Pollard #changemakers #diversityequityinclusion #leadershipdevelopment
"Real education should educate us out of self into something far finer-into a selflessness which links us with all humanity," Lady Nancy Astor, first woman Member of Parliament. #inclusiveleadership #thoughtleadership #humandevelopment
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