Oh, and the fakes that get caught? Geraint had a fact for that.
They get shredded and turned into pet cushions. 🐶
Watch the full Sky Sports News segment 👇
skysports.com/football/live-…
That's why KitLegit works for both sides of a sale.
Buying? Check before you pay.
Selling? Check before you list, so you know what you've actually got.
KitLegit was featured on @SkySportsNews 📺
Sky's Geraint Hughes discussed our app live on air, showed how it catches fakes, and shared our data on just how bad the counterfeit problem has become before the World Cup.
Here's the story 🧵
@Sanny_Rudra@wearetrackradio One out of two isn’t bad, the fakes are getting scarily good, and England shirts are the most counterfeited kit out there right now with the World Cup on.
Glad the real one’s safe 🏴✅
Great chatting on @wearetrackradio 🎙️
@Sanny_Rudra@wearetrackradio One out of two isn’t bad, the fakes are getting scarily good, and England shirts are the most counterfeited kit out there right now with the World Cup on.
Glad the real one’s safe 🏴✅
If it's genuine, you get a certificate of authenticity.
If it's fake, that certificate helps you get your money back from the seller or your bank.
Full Daily Express article: express.co.uk/finance/city/2…
KitLegit is in the @Daily_Express.
The angle: how AI is fighting sports gear fraud and keeping fans' money safe.
And the timing couldn't be more relevant 🧵
Millions of fans are buying shirts right now ahead of the World Cup. Counterfeiters know it.
Check before you buy.
Full Guardian article: theguardian.com/business/2026/…
This is why we built KitLegit.
Upload photos of any shirt, one you own or one you're about to buy. Get a result in 60 seconds.
Genuine? You get a certificate of authenticity.
Fake? That certificate helps you get your money back from the seller or your bank.
KitLegit is in @guardian@zoewoodguardian investigated the flood of fake England shirts hitting the UK before the World Cup.
A real shirt: £89.99 The fake: £12.15
Nearly identical to the eye.
So what's the difference? 🧵
From our data → The Sun → @BBCMorningLive 📺
The BBC & @RavWilding ran a segment on spotting fake football shirts built off coverage of our work at @KitLegit.
Honest note: "half of England shirts are fake" isn't quite what we said that's from shirts people sent us because they were already suspicious, not every shirt out there.
What it does show: fakes are now good enough you can't spot them by eye. That's why KitLegit exists — photo in, authenticity read in ~60s, plus a certificate to claim money back.
#footballshirts#worldcup2026
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