Advertising @KulAdv
Course on advertising & research at KU Leuven (Belgium); Account used to communicate with students; contact via @TimSmitsTim Joined September 2011-
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Online ads in times of #covid19: some losses (lower conversion), some wins (higher CTR), some opportunities (lower CPC), some evident signs of trouble (lower investments)
Newest COVID-19 PPC benchmarks released today, including averages by industry of: - CTR - CPC - CVR - CPA - PPC budgets Find your industry's benchmarks here ⤵️
New paper with @EmmaBoyland @TimSmitsTim @joaharrold on the influence of front-of-pack portion size images, published OnlineOpen. Children exposed to the larger portion size served and consumed sig. more cereal than those exposed to the smaller portion. onlinelibrary.wiley.com/doi/full/10.11…
A mantra for advertising from Marilyn Monroe In The Week
These are fantastic @markritson. Thank you. I’ve watched them previously but it’s great to see you advancing marketing knowledge by sharing them so widely.
Here is the full playlist of all ten case studies I made to celebrate the 50th Anniversary of the Effies. From Apple to Dove to Gillette to Lidl. Some of the greatest marketing executions of all time in one handy placeL youtube.com/playlist?list=…
Perfect thought starter for the first Advertising lecture today
Advertising’s short-term influence on sales a lot lower than thought johndawes.info/2019/09/25/adv…
Just as a coarse insight (not enough data to make this more important than an anecdote): there's a .64 correlation between the ad spending and the progress the parties made in the polls between February and May! Ad spending is a much better predictor than ad variety/targeting
Ad spending on Facebook leading up to next week's elections. Some parties clearly decided to invest more than others in digital advertising (both in terms of budget and in terms of number of different/targeted messages). Via @thokke #elections #ads #facebook
The #creativebrief, summed up by @tomfishburne. Spot on again, of course #marketoon marketoonist.com/2019/04/human.… via @tomfishburne
The ads for Buckley's cough syrup emphasise how awful it tastes in ever more inventive ways - a brilliant insight at the campaign's heart: we assume anything that foul must be potent Another great example of the pratfall effect
A true addition to this endless discussion (not only in Flanders) would be a stakeholder marketing perspective link.springer.com/article/10.100… cc @BartCaron @katiasegers @svengatz
And of course: how to fight Google, Facebook, Netflix, ...
And of course: how to fight Google, Facebook, Netflix, ...
About Belgian Advertising in Flemish audiovisual media: a parliamentary discussion with the same old topics such as regulation, targeting, unskippable ads etc. vlaamsparlement.be/parlementaire-…
About Belgian Advertising in Flemish audiovisual media: a parliamentary discussion with the same old topics such as regulation, targeting, unskippable ads etc. vlaamsparlement.be/parlementaire-…
.@ValeVerdo defending her PhD on Children’s rights and advertising literacy in the digital era!
The next chapter in "Consultancies are taking over the advertising business" Accenture Interactive zet in op creativiteit en trekt reclamemensen aan adformatie.nl/bureaus/accent…
@MichOpgenhaffen Is this the real life? No, it's just Fanta sea
You wouldn't want to eat the food that seems so delicious in ads... HT @MichOpgenhaffen
About Belgian Advertising in Flemish audiovisual media: a parliamentary discussion with the same old topics such as regulation, targeting, unskippable ads etc. vlaamsparlement.be/parlementaire-…
Just because you don’t have £872 to spend on a piano, doesn’t mean you can’t be the next Elton. #EltonJohnLewis
It’s here! This year’s Christmas ad, as launched by our Partners, featuring the wonderful @eltonofficial 🌟🚀 #EltonJohnLewis 🎹
About gurus, @markritson on Gary Vee:"His millions of followers mean that more people learn from Vaynerchuk on a typical day than the combined total of students who settle down for a marketing lecture at the universities across the planet" marketingweek.com/2018/11/16/mar…
Zeeman wint een gouden Effie met bureau Persuade. #effieawardsnl
We recently discussed online banner vs search ads in class. Here's a Dutch blogpost about one of the articles.
IMSer @TimSmitsTim : "Online advertenties: Waarom je banners met zoekadvertenties moet combineren" swocc.nl/kennisbank-ite… Een blogpost op @SWOCC_NL
KU Leuven @KU_Leuven
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Tim Smits @TimSmitsTim
3K Followers 1K Following Professor Persuasion and Marketing Communication @KU_Leuven. Vice dean of education @fsw_kuleuven. Research: food messages, social layer, methodology.Trends for United States
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