Diane Light Waight @LightWaight
I help brands + creators turn content into revenue Partnerships • Monetization • AI 👇 Let’s collaborate lightwaightconnect.com United States Joined May 2009-
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The world is watching the final. We’ll be watching the ads. ABX has tested 250+ World Cup ads—and counting. Sign up to receive our 2026 World Cup Creative Impact Report when the analysis is complete: adbenchmark.com/2026-world-cup… For individual ad results, benchmarking or a detailed analysis, contact us to schedule a conversation. #FIFAWorldCup2026 #SportsAdvertising #CreativeEffectiveness #ABXSportsImpactIndex @ABXindex
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Everyone measures the moment. ABX measures the creative. Across 9 major 2026 sports events: +40% Purchase & +41% Reputation lift vs. a gen-pop read. Curious how your own creative scored? See → adbenchmark.com/products/abx-s… #SportsMarketing #MeasureTheCreative #ABXSportsImpactIndex @ABXindex
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The FIFA World Cup has already delivered some outstanding brand campaigns. I'm holding off on choosing favorites until the tournament is complete. One thing I do believe: ⚽ Sports amplify great creative. 🎯 But the environment alone doesn't guarantee advertising effectiveness. Looking forward to seeing which campaigns truly stand out by the final whistle. #ABXSportsImpactIndex #WorldCup #SportsMarketing @ABXindex
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@MichelobULTRA I absolutely love this commercial. Just recently had an Anheuser-Busch headquarters tour and walked away with a Michelob ULTRA. Delicious! #ULTRACourtside #Sweepstakes
Women’s sports audiences are driving stronger ROI outcomes. Powered by one of the industry’s largest normative advertising databases, the ABX Sports Impact Index™ measures ad creative effectiveness tied directly to ROI. adbenchmark.com/products/abx-s… #WomensSports #SportsMarketing
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You’re not getting clicks. It’s not your content. It’s your thumbnail. 👉 thumbnailgen.ai #thumbnails #contentcreator #youtubegrowth #socialmedia #ytubeboosterpro #thumbnailgen
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Most brands are flying blind, relying on slow, siloed data while their competitors move ahead. We’re changing that. See the creative landscape with 360° clarity and stop guessing about your ROAS. Get the insights your rivals can't: bit.ly/ABXCFL #MarketingInsights #CompetitiveIntelligence #CreativeStrategy #AdTech @ABXindex
Most advertising measurement still happens in silos. TV is measured one way. Digital another. Audio, print, and OOH somewhere else. The ABX Global Multimedia Platform changes that. It’s the only platform designed to measure real in-market advertising performance across media using a unified methodology — giving brands and agencies true global benchmarks for creative effectiveness. Explore the platform: bit.ly/ABX-global-mul… #AdvertisingEffectiveness #CreativeIntelligence #MarketingInsights #AdTech #BrandStrategy #ABXAdvertisingBenchmarkIndex #ABX @ABXindex
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