Loyalty Science Lab @LoyaltyScience

A psychological contract is a #customer’s road map of their relationship with your #business. It reflects the KIND of relationship the customer has with your business, WHAT they expect you to do, HOW they are supposed to act, and WHERE they want the relationship to go.

Discover 4 ways you can apply psychological contracts to help empower your #marketing and #marketingstrategy. buff.ly/3RM4DPS

What type of psychological contract do customers have with their #bank? And how can #banks improve their #customer relationships and #marketingstrategy? New research from @StromeCOB and @ODU sheds new light: buff.ly/3RM4DPS

Research revealed a frequent #traveler's confession about the #airline industry: 'I'm not loyal; I'm just a hostage.' It reflects a deeper psychological contract #airlines like @delta @united @americanair @southwestair have with #customers. buff.ly/3RM4DPS

New @StromeCOB @odu research reveals a #marketing paradox: Even some of the most frequent travelers surprisingly loathe their most used #airlines #loyaltyprogram, stating, “I’m not loyal; I’m just a hostage.” buff.ly/3RM4DPS

Another #marketing paradox: Some #customers are never satisfied with a company but continue to reward the company with ongoing purchases. Why is that and how can it impact your #marketingstrategy? buff.ly/3RM4DPS

Understanding the 'psychological contract' your #business has with its #customers can reshape your #marketing, #marketingstrategy, and #business interacts with customers. Learn more in our latest @Medium article: buff.ly/3RM4DPS

What is a psychological contract with your #customers and why does it matter in your #marketingstrategy? New #marketingresearch from @StromeCOB @odu will help you discover why it’s important. buff.ly/3RM4DPS

A #marketing paradox: Some #customers happily collect relational rewards from a company’s #loyaltyprogram but fail to increase their spending with the company. Learn more about why and how you can improve your #marketingstrategy: buff.ly/3RM4DPS

“Empathic #AI as the next stage in the customer-facing AI evolution. We identify key 🔑 components of implementing empathy in AI agents, and demonstrating artificial empathy to bridge the human-AI 🤖 customer gap.” writes @LoyaltyScience. Learn more: ow.ly/tMtZ50K1zbm

A new insightful research publication in @IJRMktg by Professors @NickBombaij, @SarahGelper, and Marnik Dekimpe analyzes 879 short-term loyalty programs to find successful designs. Full paper at bit.ly/3LrjvvX. We summarize the key insights at bit.ly/3N8zssq.

How are loyalty programs in North America, Europe, and APAC different from each other? The new @antavo loyalty reports offer some insights. See a quick summary at antavo.com/blog/regional-….

What brands have built intimacy? According to the @mblm new 2022 report based on social media analytics, Disney, Tesla, and Apple lead the pack. Entertainment, tech & retail are the top 3 sectors, though only one retailer @TJoesOfficial made it to top 10. mblm.com/lab/brandintim…

Panera is expanding its subscription model to bring people to its restaurants nytv.to/38QEn

We are excited to introduce a new "Reenvisioning #Loyalty" series. In this 1st story, our advisory board member @scotthebrave discusses the shift from value extraction to Web3's value sharing among buyers, believers, citizens, & creators. Read for free at bit.ly/3xjLRoK

As 2021 comes to a close, we’d like to thank our awesome followers, advisory board members, and everyone we've interacted with over this year for supporting loyalty science research. Loyalty is our passion, and we could not have done it without you!

Proseguiamo con Yuping Lui-Thompkins, Professor Marketing, Old Dominion University: “È importante riuscire ad incentivare le abitudini dei consumatori, dando loro una piccola ricompensa" @PingTweets #of2021 #crm #loyaltymanagement #digitalrevolution #loyalty

Loyalty Science Lab director @PingTweets will be speaking at the 2021 Loyalty Observatory Conference in Italy, on rebuilding consumer habits post-pandemic. Talk will be in English. More info at linkedin.com/posts/osservat….

Celebrating the 5th @LoyaltyScience advisory board meeting! Great conversation about loyalty program reward design, retailer loyalty, and AI-enabled customer experience. Thanks to @CharlotteBlank @bonnieholub @KatrinaConn @seanclaessen @robert_welborn and others for the insights!