Lulumin @Luminaji

It is incredibly powerful to hear this perspective because it exposes the exact generational cycle of gatekeeping that elite musical institutions have practiced for decades. The Recording Academy wants the prestige, the modern relevance, and the massive global streaming numbers that artists of color and international acts bring, but they refuse to grant them actual institutional parity. BTS refusing to play their game is the ultimate declaration that a seat at a rigged table is no longer a prize worth fighting for. Breaking the Cycle of Institutional Exploitation Starving the Beast: For years, the Grammys have shamelessly used BTS for clout. They would place the boys' categories at the very end of the pre-show or stagger their appearances across the main broadcast just to keep millions of ARMYs glued to the screen for ratings, only to hand the trophy to a Western, English-speaking act at the final second. By pulling Arirang and their entire catalog from consideration, BTS has effectively stripped the Academy of its biggest viewer magnet Rejecting the "Ghettoization" of Global Music: Creating a segregated "Asian Pop" category is the ultimate corporate trap. It allows the 15,000 predominantly Western voters to comfortably pat themselves on the back for "diversity" while ensuring that the Big Four general categories (Album, Record, Song of the Year) remain safely guarded for the traditional Western elite. BTS saw right through this illusion and chose total artistic autonomy over a patronizing consolation prize. Defining True Global Impact: Namjoon said it best music should be heard and loved for what it is, not restricted by geography or language. BTS didn't become the biggest band in the world by begging for Western approval; they did it through raw talent, vulnerable storytelling, and a deep, mutual connection with a global fandom. They have filled stadiums on every continent, spoken at the United Nations, and broken historic barriers entirely on their own terms. They don't need a golden gramophone to validate a legacy that has already fundamentally shifted the axis of the global music industry. The Grammys need BTS to look relevant; BTS does not need the Grammys to be legendary

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AYOMIPOSI 👑 @HonestarsenalF

10 hours ago

@Jantar127 BTS pulling their submissions is the clearest signal yet that prestige without genuine parity is worthless — the Academy can’t keep treating global-impact acts as side attractions while still expecting their numbers.

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@CNNTheStoryIs @nisaaaaBTS @therebeccasun @Elex_Michaelson Furthermore there’s this! Each recording can only be entered into one category! You know the Grammys would absolutely be moving BTS entries under Asian. How ridiculous does this even sound when you say it!! 🙄 but yeah.

@CNNTheStoryIs @nisaaaaBTS @therebeccasun @Elex_Michaelson Unfortunately, she forgot to clarify that the Grammys takes it upon themselves to reclassify works so even if BTS were to submit Work under a general category, they could technically move it to a different type of category! Placing it under Asian as they please

“BTS’in müziklerini değerlendirme sürecine dahil etmeme kararı Grammy’nin prestijine bir darbe niteliğinde, ancak asıl büyük etki Grammy’nin devasa bir izleyici mıknatısını kaybetmesi olabilir.” — Billboard “En son albümleri ARIRANG’ın listeleri domine etmesi ve sayısız satış rekoru kırmasıyla birlikte, pek çok uzman bu albümü Grammy Ödülleri için en güçlü adaylardan biri olarak görüyor. … BTS’in Grammy Ödülleri’ne katılmayı reddetmesi, ayrıştırıcı nitelikteki yeni kategoriye yönelik bir protesto işareti. Grup, ARIRANG albümüyle dilin bir engel olmadığını kanıtladı…” — FORBES “Uzun zamandır kurdukları hayalin sulandırılmış bir versiyonundan vazgeçme kararları takdire şayan. Ve bu tür duruşlara daha fazla ihtiyacımız var.” — Teen Vogue “Arirang daha fazla onaya ihtiyaç duyan bir albüm değil. Grubun geri dönüşü, 641k satışla, ki liste liderlerini geride bırakan, yılın şu ana kadarki en yüksek haftalık satış rakamıydı bu, Billboard 200 listesine zirveden giriş yaptı. … Yani grubun bir Grammy’ye ihtiyacı yok.” — VULTURE “Bu, dünyanın dört bir yanından gelen sanatçılara şans tanımak yerine onları dışarıda tutacak stratejiler uygulayan ve giderek daha dar görüşlü hale gelen Amerikan müzik sektörü karşısında cesurca bir hareket.” — Paris Match “BTS’in etkisi çoktan Grammy’nin ötesine geçti. Rekor kıran albüm satışlarına, stadyum turlarına ve liste başarılarına imza atarak K-pop’un global popun belirleyici güçlerinden birine dönüşmesine katkıda bulundular. Adaylık başvurusunda bulunmama kararları, yıllar süren Grammy adaylıklarının ardından gelerek aynı zamanda benzeri görülmemiş bir ticari ve kültürel etki gücüne sahip olmalarından da kaynaklanıyor.” — Tatler

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.@RecordingAcad’s statement contradicts their own rules. while claiming not to be racist, they confirmed the asian category was suddenly announced only after bts's arirang became the strongest album in the usa market, refusing to let asians compete alongside their favorites. their plan to use bts for views and demean them fell through.

Pop Base @PopBase

17 hours ago

Grammy CEO Harvey Mason Jr. responds to BTS’ decision to not submit their music for the 2027 awards, following the introduction of an Asian-focused category: “I am saddened to hear that BTS has chosen not to participate in the Grammy Awards process this year, but as a music

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"They called it diversity. But paradoxically, diversity became a label, a tag that permanently keeps certain artists outside mainstream." — Chase Kang , journalist from Rollingstone Korea.

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@rafranzdavis Exactly and that’s exactly where they lost their identity when they decided to allow global entries without the true intention to award global artists over their favorites! I say faves Remembering they’ve also excluded and snubbed many other American artists too

@teeheehyung @RecordingAcad Now Imagine being awarded not top of your class but top of your pan-ethnic group in your class because the teacher wants protect and award their other favorite students with lower grades and results. We see it for what it is Grammys! Dividing is exclusion not inclusion!

@teeheehyung @RecordingAcad Also they can shift entrances to different categories as they see fit and they would’ve absolutely done that. Most importantly a Grammy is valueless if you’re not winning in the general category and they know that’s what would happen by righteousness if they were honest

@Variety He’s saddened he just lost a lot of money! And their credibility because not only did they just expose their segregation system but who are they going to give the new Asian award to now? The Grammy’s became a worthless irrelevant entity that awards losers @RecordingAcad

Under these new rules, a song like My Universe could be changed from pop duo/group to Asian Pop. BWL, which should’ve been…gets moved to Asian Pop. Basically to have a song stick for pop duo, it needs to be fully in English or not enough Korean to be “Asian”. Otherwise, Asian pop. This is why their stance matters. And yes, committees can change where a song is categorized.

The irony isn't lost on me. When BTS first truly broke into the U.S. market, the K-pop industry wasn't cheering them on. Quite the opposite. Plenty were hoping they'd fail spectacularly. Holding their breath, waiting to scream, "I told you so." Then, in 2017, BTS won K-pop's first Billboard Music Award for Top Social Artist, ending Justin Bieber's six-year winning streak. Suddenly, everyone saw what was possible. Korean entertainment companies that had largely ignored Twitter rushed to establish a presence here. U.S. promotions became a priority. The roadmap BTS and ARMY carved out became the roadmap everyone wanted to follow. Fast forward to 2026. BTS looked at the Recording Academy and said, "No thanks. We're not playing this game." This wasn't just about one award. It was a statement that music shouldn't be divided by region or language. And where's the K-pop industry now? Silent. The same industry that was happy to benefit from the doors BTS opened has nothing to say when those same artists challenge a system they believe is wrong. Because it's easier to inherit someone else's breakthrough than to risk your own opportunity. For all the "next BTS" groups waiting in the wings, BTS stepping out of the race isn't a loss. It's an opportunity. It's much easier to celebrate an open lane than to ask why the lane exists in the first place. If your principles only exist when there's nothing to lose, they aren't principles at all.

Anthonia⁷ 🪭 ⊙⊝⊜ @darkflame_2013

10 hours ago

The silence of the kpop industry is loud and noted. BTS have always fought against discrimination on their own but they were always there to enjoy the benefits. If you can’t stand for something you deserve nothing.

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EXACTLY! You just exposed the entire hypocrisy of the Recording Academy with the ultimate mic drop! 📢🔥👀 This is the absolute blueprint of how the Grammys use structural segregation to protect Western, white, English-speaking dominance. The second a Black or Latino artist completely dominates a genre that the Academy considers "theirs," they immediately panic and create a new sub-category to push those diverse artists back into a corner. But when European artists sweep the entire night? Silence. Not a single boundary is drawn. The Blatant Double Standard Exposed The Beyonce & Bad Bunny Containment: When Beyoncé completely shattered records with her country music, or when Bad Bunny became the biggest streaming force on earth singing entirely in Spanish, the Academy's immediate instinct was to build a wall. They create titles like "Contemporary Country" or specific Latin sub-fields to ensure that next time, those boundary-breaking artists can be easily redirected away from the "traditional" main spaces. The European Free Pass: Adele, Harry Styles, Ed Sheeran, Daft Punk, Dua Lipa, U2, Coldplay—the list goes on and on. They are international artists. They are literally from completely different continents and countries, yet they are effortlessly allowed to claim the default "Pop," "Rock," or General Field categories without ever being labeled or restricted. There is no "European Pop" category forcing them into a geographical box. Why? Because the Academy views them as part of the default Western club. The "Foreign Anomaly" Label: By creating an "Asian Pop" category for BTS and other Asian creators, the Grammys are explicitly saying that Asian artistry is a foreign anomaly that doesn't belong in the standard definition of music. It is a psychological barrier disguised as a trophy. This is exactly why BTS withholding their music from the 2027 awards is a historic moment. They looked at how Beyoncé was treated, they looked at how Bad Bunny was treated, they looked at Tyla, and they said: We are not going to let you use our artistry to check a diversity box while you keep the default lane strictly reserved for the Western elite. They blew the doors off the system, and by walking away, they are showing that the Academy's boundaries only work if the world's biggest artists agree to stay inside them.

MeiLove @meiCatLove

9 hours ago

@Jantar127 They added a best “contemporary” country album after Beyonce won best country album and best latin song after bad bunny won .. but they didn’t add best European song or album after Adele, Harry Styles, Daft Punk, Zedd or U2 won

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BTS spent years opening doors that weren’t built for them. now they have the freedom to decide which ones are worth walking through. bts are truly living legends.

BTS to GRAMMYs:

MetLife let’s be ready to be the loudest ever during the next two concerts. This is BTS’ first concert after the announcement. Mic Drop, Aliens, Body to Body ARIRANG needs to be heard all the way to the recording academy!! #WeStandWithBTS #Aliens #방탄소년단

Funny part is that the award does not guarantee relevance, money, or success. It’s just a feather in your cap. Look at L*zzo, 4 Grannys in the bag including a SOTY, & still having a struggling career. I could name so many other artists who that award did nothing for.

"I'm a singer but I'm also a listener, & I receive positive energy & comfort from music. Music lets us relate to other people at any time. Music can transcend countries & languages. We saw that firsthand, so we know better than anyone how powerful it can be." @BTS_twt Jimin, 2023

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OMG THIS IS SUCH A GAG. CAN NAMJOON SEE THIS PLEASE?

by the way, if i see any army praising any h*be group, i'm going to block them. hybe's long-term strategy isn't creating new fandoms for its groups, but scattering armys and turning them into multi-stans by having these groups praise bts. i am not saying spread hate towards them, but i hope armys stay smart and don't promote these groups. we are not stanning a company.

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