Making Media @MakingMediaPod
How to build a media business by two outsiders learning the craft. We talk to great media operators to share & learn their lessons. A @joincolossus production. pod.link/1662094664 Joined January 2023-
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"Non-Traditional Monetization" is on the chalkboard under Matt's Favorite Business Topics. The tactics make for the most fun stories. But understanding the limitations to scaling is equally interesting.
In 2021, @MatthewGridiron co-founded a business to build media brands around podcasts. 3 years later PodX acquired the business, @ukplatformmedia, for an eight-figure sum. They have cracked monetisation, one of the industry's biggest problems. The first show they created is
We’re back…
In 2021, @MatthewGridiron co-founded a business to build media brands around podcasts. 3 years later PodX acquired the business, @ukplatformmedia, for an eight-figure sum. They have cracked monetisation, one of the industry's biggest problems. The first show they created is
@domcooke @ReustleMatt @danshipper @every You can listen to the conversation here: pod.link/1662094664/epi…
New episode of Making Media today. @ReustleMatt and I sat down with @danshipper to talk @every, its publications, new start-up incubations, his great AI podcast, and more. Really insightful hour on media business models and delivering high-quality content. Dan is the man.
Today's episode!
Today on @MakingMediaPod, we speak with sports media veteran, Mike Stricoff. Mike was the main line producer on Undisputed. He helped launch the show. Snap then recruited him to work on their sports content. Most recently, he set up his own business connecting investors with
A top addition to my content diet: Feed Me by @Emily_Sundberg - Why are blue Saratoga water bottles everywhere? - What makes a beauty/wellness product take off? - What is a24 up to? Read today about things that will be mainstream in 6 months. @MakingMediaPod out now
Today’s Making Media is with the CEO of @GoalhangerPods - Jack Davenport. Goalhanger has quickly become the biggest independent podcast network in the world (outside of the US) with ~30 million monthly downloads. Fun to learn about their model and share stories.
Today's episode with @pkafka is now live.
Peter Kafka has spoken to everyone in the media world, both offline and through his podcast. @reustlematt and I quizzed him on as much as we could fit into 45 minutes. We talk Reed Hastings and Netflix, local news, why the NYT has won, why YouTube is undercovered (see clip),
I had a blast talking with @domcooke and @ReustleMatt on Making Media this week. They are building something special at @joincolossus and it was fun going from long-time listener to first-time caller.
Reading and investing aren’t so different. The alpha is in finding ideas that are great + undiscovered. Which is easy to say, hard to do, but important to get right. You think what you read. @benspringwater and his business @matter are my go-to source for interesting, off the
@domcooke @benspringwater @matter Listen to the whole conversation & see Ben's favorite 3 articles here: joincolossus.com/episodes/42504…
New episode on @matter with co-founder @benspringwater. Ben will help you read better ideas. We guarantee it.
Reading and investing aren’t so different. The alpha is in finding ideas that are great + undiscovered. Which is easy to say, hard to do, but important to get right. You think what you read. @benspringwater and his business @matter are my go-to source for interesting, off the
To describe these first weeks of 2024 as packed would be an extreme understatement. Beyond the pages of @theaircurrent, our editorial team has been busy across the internet, lending our perspectives and reporting to @flightradar24, @MakingMediaPod & @wendoverpro.
TAC Across the Internet – Wendover, Making Media & AvTalk theaircurrent.com/feed/dispatche… #staycurrent
Today we take to the skies with an excellent discussion on what it takes to build a successful subscription-based media business.
There has been a lot of talk about subscription media businesses recently. TechCrunch, The Washington Post, The Atlantic, and Time (to name a few) are changing or shutting their subscription strategies. In today’s Making Media episode, @jonostrower delivers a masterclass on
Today's @MakingMediaPod is a replay of a conversation I think about weekly. @ReustleMatt's conversation with audio genius @SpikeEskin. If you have a podcast or want to start one, you should listen. I am yet to hear anyone talk about the role of a host as clearly as Spike.
An insightful "reflection" episode with @TheAuthletic. We covered a lot of topics - but a few favorites: - Building for users (not advertisers) - Finding local moats - Talent as a funnel - Arming your team with Data The Athletic will always hold a special place in my heart.
I knew @KylePorterCBS had a good sense of humor - but his thoughtful introspection surprised me. It comes across in this conversation but I'd also encourage you to read the writing he's done beyond the golf world. He's one of the fastest additions to my "good people" list.
Today’s Making Media guest captures the nuance of his domain better than most. @KylePorterCBS has been writing about golf for CBS since 2012 and, over that time, he’s developed a unique ability to cover the spectacular, absurd, and serious of his sport. It was so fun to talk to
@domcooke @KylePorterCBS @ReustleMatt @MakingMediaPod So excited to listen to this! @KylePorterCBS is not only one of the best golf writers out there but also thinks critically about media, content, and distribution, and how all of that is changing.
Going back to the Sports Media world today. Tune in.
Today’s Making Media guest captures the nuance of his domain better than most. @KylePorterCBS has been writing about golf for CBS since 2012 and, over that time, he’s developed a unique ability to cover the spectacular, absurd, and serious of his sport. It was so fun to talk to
@mfishbein @seangriffey Thanks Mike! Great summary.
More B2B companies want to build media companies, but media companies are hard to build. Marketing and audience building require two different skillsets. In an interview on @MakingMediaPod, @seangriffey, says this is part of the thesis behind his B2B media company, Industry Dive. Industry Dive builds niche B2B media properties. They monetize by providing brands with access to targeted audiences, and first-part data about what resonates with them (often via sponsored content). I believe that building media in-house is advantageous because you own the relationships with your audience and the messaging, and it's more cost effective than advertising over the long-term. But the reality is, many companies are better suited doing advertising or sponsorship deals with niche media companies or creators. Many larger companies are run by people who could have been in a Dilbert comic strip. They're good at optimizing and process-izing, but not as good at long-term thinking and innovating to meet buyer needs (and the latter is what it takes to build a successful media company). Advertisements or sponsorships might be expensive, but they provide immediate access to potential customers, and when you have aggressive goals, you don't have much of an alternative. Check out the full episode here 👉 podcasts.apple.com/us/podcast/mak…
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