Marketing Week @MarketingWeekEd

Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers. marketingweek.com London Joined March 2009

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Marketing Week @MarketingWeekEd

9 months ago

Check out the latest cartoon from the @marketoonist, which this week is all about going off course. Find more Marketoons here: marketingweek.com/marketoonist/

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Marketing Week @MarketingWeekEd

9 months ago

Joy is back, and this time she's tackling the question: how do I keep my head above water in the golden quarter? 👉 Read Joy’s advice here: marketingweek.com/joy-the-bear-g… #sponsored by @IABUK

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Marketing Week @MarketingWeekEd

9 months ago

📊 The Lowdown: on planning and budgeting This month we’re tackling one of marketing’s biggest challenges: planning and budgeting when every penny must count. 🗓️ Wednesday 15 October, 11am 🎙️ Hosted by Marketing Week's Russell Parsons Register now: marketingweek.com/the-lowdown/?c…

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Marketing Week @MarketingWeekEd

9 months ago

Dive in: marketingweek.com/ecommerce-bran…

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Marketing Week @MarketingWeekEd

9 months ago

Ecommerce brands are missing a trick, says Dave Jones, head of strategy at @truedigital. He shares, how in an attempt to deliver ‘best-practice’ user experiences, most online stores follow a narrow set of design conventions that create a sense of sameness amongst consumers.

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Marketing Week @MarketingWeekEd

9 months ago

Check out the latest cartoon from the @marketoonist, which this week is all about customer personas. Find more Marketoons here: marketingweek.com/marketoonist/

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Marketing Week @MarketingWeekEd

9 months ago

🗣️ Your voice matters. Join fellow marketers in shaping the future of media and advertising by completing our Media in 2026 survey. 👉 Take part here: survey.alchemer.com/s3/8446238/afd… P.s. there's also a chance to win 1 of 2 £50 Amazon vouchers

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Marketing Week @MarketingWeekEd

10 months ago

🚨 We need your voice! 🚨 Help us shape the future of media and advertising by taking part in the Media in 2026 survey, presented by Marketing Week. 🎁 As a thank you, you’ll be entered to win 1 of 2 £50 Amazon vouchers. 👉 Take the survey today: survey.alchemer.com/s3/8446238/afd…

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Marketing Week @MarketingWeekEd

10 months ago

Check out the latest cartoon from the @marketoonist, which this week is all about customer service. Find more Marketoons here: marketingweek.com/marketoonist/

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Marketing Week @MarketingWeekEd

10 months ago

Tomorrow 15:00 BST: From flat screens to immersive worlds Join Carolin Akhtari (Co-Founder & CCO) and Daniel Sisson (Co-Founder & CTO) of KoiKollektiv as they explore how marketers can adapt, innovate and future-proof their strategies in this new era. workcast.com/register?cpak=…

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Marketing Week @MarketingWeekEd

10 months ago

Can commerce media really build brands, or is it destined to stay a sales channel? 🛒📈 With UK spend set to hit £20bn by 2028, the debate is shifting from data & inventory to creative and ROI. 👉 Read more here: marketingweek.com/marketers-unde…

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Marketing Week @MarketingWeekEd

10 months ago

American Eagle’s Sydney Sweeney denim campaign sparked controversy, but also drove its 2nd-highest ever quarterly revenue. CMO Craig Brommers calls it a “brand and business reset” as the retailer bets big on celebrity tie-ups. 👉 Read more: marketingweek.com/american-eagle…

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Marketing Week @MarketingWeekEd

10 months ago

Every marketer faces a choice: stick to the letter of the law, or tackle the bigger societal issues. In her latest column, Helen Edwards argues why moral choices matter in marketing. 👉 Read more: marketingweek.com/marketer-moral…

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Marketing Week @MarketingWeekEd

10 months ago

Annual budgets are out. Agility is in. 📊 Pernod Ricard is rethinking how it invests, from premiumisation to AI campaigns, even as sales dip 3%. 👉 marketingweek.com/pernod-ricard-…

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Marketing Week @MarketingWeekEd

10 months ago

In B2B, clicks alone don’t equal revenue. Marketers need to show how brand and demand together create “buyability” - the confidence that actually wins deals. 👉 Read more: marketingweek.com/mimi-turner-bu…

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Marketing Week @MarketingWeekEd

10 months ago

🔹 76% of CFOs want safe, reliable brands 🔹 88% of CMOs say: take risks now 🔹 For CFOs, risk = #1 priority. For CMOs, it’s #6 If the CFO runs marketing, should CMOs start selling risk reduction instead of disruption? marketingweek.com/marketing-risk…

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Marketing Week @MarketingWeekEd

10 months ago

In this episode of the Marketing Week Podcast, Russell Parsons, speaks with Sophie Neary, managing director at @Google, about how changing consumer patterns are redefining key retail moments — and what that means for marketers planning peak campaigns. marketingweek.com/retail-ai-sear…

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Marketing Week @MarketingWeekEd

10 months ago

Webinar: The Lowdown on what it takes to be an effective marketer This special Festival of Marketing edition will explore the skills, traits and expertise needed to succeed today, with fresh perspectives from leading voices. 📅Register now: marketingweek.com/the-lowdown