B2B lead generation expert using StoryBrand methodology for hyper-personalized outreach. We leverage your customer’s story to drive meetings and revenue.provoke.agency MontrealJoined February 2022
Most lead gen agencies will tell you:
“We’ll get you leads.”
Cool.
But what happens after the call is where it gets brutal:
❌ Poor discovery
❌ Vague offers
❌ No follow-up
❌ No urgency
Then clients say:
“This agency didn’t work.”
🚫 Wrong.
You didn’t know how to close cold prospects.
Growth isn’t leads.
Growth is converting strangers into believers.
That’s a skill — not a given.
#SalesProcess#LeadGenTruth#ClosingDeals#B2BSales#ColdProspects#GrowthStrategy
A founder told me:
“We give prospects 2 weeks of free development. No strings attached.”
And still — no one converts.
Here’s why:
Value ≠ volume of work.
Value = perceived relevance + risk reduction.
A “free trial” sounds cheap… unless it’s positioned like a win for them.
Here’s how to frame it:
🧠 “We’ll let you test a senior dev — free for 2 weeks.
No paperwork. No strings.
Because 70% of clients stay after.”
Now it’s not a gift.
It’s a strategy.
Cold outreach is 90% psychology.
If they don’t feel safe, they’ll never say yes.
#OutboundSales#FreeTrialStrategy#SalesPsychology#ColdOutreach#B2BSales
I asked a founder what they told prospects:
“We provide tech solutions for all industries.”
That’s not a pitch.
That’s a cop-out.
When you say “we do everything,”
you’ve just said nothing.
Outreach only works when it speaks to a very specific pain.
“We help U.S. startups hire senior Eastern European devs at 50% cost.”
Boom. That lands.
In crowded inboxes, generic dies.
Precision wins.
#SalesPitch#B2BSales#OutreachStrategy#TechSales#PrecisionWins
A founder told me they worked with 3 lead gen companies.
One got them 15 calls.
Another gave them “qualified” leads.
The last booked meetings weekly.
Guess how many converted?
Zero.
Here’s what I told her:
“You don’t have a lead problem.
You have a sales process problem.”
Most founders confuse warm referrals with a functional sales engine.
Referrals don’t train you to sell.
They train you to expect an easy “yes.”
But when you get a cold prospect on Zoom…
They’re not there to validate you.
They’re there to be convinced.
And if:
❌ You follow up only once
❌ You talk too much about yourself
❌ Your offer sounds like a brochure
You lose them. Period.
Want to fix outbound?
Fix the moment after they say yes.
#SalesProcess#LeadGen#OutboundSales#B2BSales#ConversionRate#SalesTips
Most companies don’t have a sales process.
They have a hope process:
✨ Hope they book
✨ Hope they convert
✨ Hope they follow up
That’s not strategy.
That’s delusion.
There’s a better way — one that doesn’t rely on luck.
Let’s talk.
#SalesTruth#B2BSales#RevenueReality#SalesStrategy#NoMoreHope
💡 You can't "web & mobile development for all industries" your way into someone’s budget.
⚠️ Niche or die.
If you do everything,
you stand for nothing.
Be specific. Be remembered.
#Positioning#TechSales#NicheMarketing#B2B#StandOutOrFadeOut
🚫 Stop giving away free trials hoping someone will bite.
If your offer isn’t positioned right,
they’ll take your devs for free...
👻 and ghost you.
There’s a smarter way to convert.
Let’s talk.
#B2BSaaS#SalesStrategy#OfferPositioning#TechSales#RevenueGrowth
Cold email secret:
Be more helpful than anyone else.
We tested this:
Email A: Personalized, but with a pitch
Email B: Generic, but gave away a valuable doc
Email B won. By 3x the replies.
Why? People don’t respond to personalization.
They respond to value.
You don’t need a perfect funnel.
You need a perfect reason to reply.
Here’s one:
“Built a [Notion doc / template / calculator] that helps with [X]. Sharing it for free. Want a copy?”
Simple. Casual. Human.
That 1 sentence = $12K in pipeline in a week.
The most viral idea in email right now?
Give something away. For free. No strings.
Not a lead magnet. Not a fake “gift.”
A real, useful tool.
Then ask:
“Want it?”
The result:
📈 Sky-high reply rates
🤝 Genuine convos
💰 Warm leads
Old school generosity. Still undefeated.
top trying to sell in your first email.
Start by helping.
We gave away:
✅ 1 dashboard
✅ 1 SOP
✅ 1 Loom video
...to 100 prospects.
Got 61 replies.
All from the same message:
“Made this to save time doing [X]. Want it?”
Be useful first. The sale comes later.
The perfect cold email structure:
Greet them like a human
Give something valuable
Don’t ask for anything
“Hey [Name], saw your post about [X]. We just made a free resource on that exact topic. Want me to send it?”
It works. Because you’re helping, not selling.
Want replies?
Try this 2-line email:
“Hey [Name], I built a free [thing] that helped [X]. Want me to send it your way?”
No signature. No fluff.
Just value.
We sent this to 100 people. Got 53 replies.
Copy it. Send it. Thank me later.
Most email campaigns die in the first 5 words.
The best ones?
Start like this:
“Quick thing I thought might help…”
Then they deliver an asset. No funnel. No pitch. No cringe.
It’s just:
🛠 A tool
📄 A doc
📊 A resource
And people actually reply.
10 Followers 201 FollowingCold Email Sales Professional with a proven ability to generate leads and drive conversions. Skilled in crafting targeted campaigns and building strong client.
78 Followers 493 Following#JESLED devoted to led lighting products manufacturing and developing since 2009, focused on led tube, solar led light and led strip etc. #LED #Light
120 Followers 59 FollowingThe warm-up tool to raise your email deliverability 🚀 | Follow for tips to avoid spam & hit inbox 📥 | Funded by Y Combinator (S20) & Station F
403 Followers 2K FollowingSupport youth,children,women,disabled people regardlessoftheir gender,color,religtion,and believes,his goal is spreading peace and Co-existence troug community
3 Followers 1 FollowingShorter triage. Fewer blind spots. Strategic decision making. Technology that supports clinical teams without getting in their way.
See how it works ⬇️
9K Followers 24 FollowingAn independent LED consultancy we will find the best solution for you whether big or small. Businesses, Councils, Countries, land based or maritime. We can help
2K Followers 1K FollowingCanadian-owned and operated clean technology company that designs and manufactures energy efficient LED streetlights and adaptive control solutions.
2K Followers 792 FollowingGreen #LED #Lighting Solutions (GLLS) a highly-specialized engineering company with core competence in LED-based space lighting and signage applications.
1K Followers 210 FollowingEst 2004. LED Lighting SA is a local designer & manufacturer of commercial LED lighting solutions. Offices in both Cape Town, Johannesburg and Durban
11K Followers 4K FollowingAt Collingwood we design & manufacture high quality LED lighting products. We aim to challenge the boundaries of light & explore innovative ways to master it.
46K Followers 342 FollowingAN LED LIGHTING SOLUTION Brand Ramping up at the market with best in class LED LIGHTING Product Designs for Homes , Outdoors , Landscape etc.
138K Followers 58K FollowingThe Prince of Twitter Political Commentary. The Regent of RedState com Cohost EdMorrisseyShow HotAir com Post Archive https://t.co/T0imkdto5G
8.7M Followers 505 FollowingDaily Wire co-founder, host of @benshapiroshow, #1 NYT bestselling author, America’s #1 ex-rapper. Order my new book, Lions and Scavengers below
17K Followers 232 Following💰 Built 2 multi-six-figure Amazon KDP businesses
📚 Building a third from scratch and documenting the whole thing
👇 Sub to my YouTube
2K Followers 5K FollowingPhilly born, Jersey raised; Conservative Dad of 3 (Ultimate Coder, WWE Diva Champion, and Actuarial Scientist); Lucky husband of an angel, my best friend...
9K Followers 234 FollowingBuilding the Top European Lead Gen Agency.
Helping European B2B SaaS Book More Demos.
Check Out LynnLeadGen Website To Learn How
DMs always open!
12K Followers 18 FollowingOne prompt. One app. 🧬 The all-in-one AI app builder. Create live dashboards, tools, and websites that think, learn, and grow inside your living workspace. 🌱