TheMEA @OYOdig

Ukraine Joined May 2021

Tweets

81
Followers

154
Following

539
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71

TheMEA @OYOdig

2 years ago

@chiefmartec @marketingopscom 💯- 2nd should be the ability to effectively select or replace MarTech solutions aligned to business strategy. Promoting Syntegrate by @OYOdigitalLLC - oyo.digital/wp-content/upl…

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TheMEA @OYOdig

3 years ago

👇🏼👇🏼👇🏼 linkedin.com/posts/oyodigit…

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TheMEA @OYOdig

3 years ago

🔵 Attention B2B Marketers & Strategists! Imagine you had access to +20 million B2B company profiles in EMEA, all meticulously hosted, enhanced, and anonymized within a data cleanroom environment. These profiles aren't just a static dataset – they are dynamically interconnected with: (1) A Data Content Engine for pristine data (2) An Attribution Engine to pinpoint campaign ROI. (3) An Analytics Engine for deep data narratives. (4) An Execution Engine for real-time decision-making With these data, tools, and capabilities, what's your next power move in ABM, what would be your top move or the most innovative approach you'd adopt to leverage? Share your vision below. #B2BMarketing #ABMStrategy #marketingexcellence #ABM #oyodigital

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Chart of the Day @ChartoftheDay_

3 years ago

Marketing professionals have mixed confidence in their ability to measure ROI Full analysis here: insiderintelligence.com/content/market… #ROI #marketing #marketer #measurement

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TheMEA @OYOdig

3 years ago

@TheRicciardiG @JDiPi @Digiday We're so in alignment on this with you - linkedin.com/feed/update/ur…

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TheMEA @OYOdig

3 years ago

🎯Advancing Digital Media ROI and Marketing Effectiveness Seizing the power of data is key(words) to success. Advancing digital media ROI and marketing effectiveness measurement relies on the convergence of attribution, incrementality, and brand impact measurement. By embracing this comprehensive approach, marketers can discover profound new insights. #DigitalMarketing #ROI #MarketingEffectiveness #DataDrivenDecisions @OYOdigitalLLC

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TheMEA @OYOdig

3 years ago

Another @OYOdigitalLLC business case was posted and shared - the transformative journey of a leading U.S. 'Transplant' Automobile OEM in enhancing their marketing contribution and driving sales. linkedin.com/feed/update/ur… #MarketingContribution #SalesGrowth #DataDrivenInsights #ROI #OptimizedBudgets

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TheMEA @OYOdig

3 years ago

Marketing Attribution Measurement - The Why & What Simply Explained “A vast majority of CFOs sense that digital spending is under-delivering across the board and overall revenue from #digital remains insignificant when analyzed against other revenue streams. (source @Gartner)” Why and What is Marketing Attribution Measurement? 🔍Gain clarity, optimize strategies, and maximize ROI. Uncover the true impact of your marketing efforts with attribution measurement. 🎯💰 #MarketingAttribution #DataDrivenDecisions #MaximizeROI #BusinessSuccess

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TheMEA @OYOdig

3 years ago

#McKinsey - "Marketing will not be transformed by strength in one particular capability alone, even if it is built across the organization. All six capabilities are essential." @OYOdigitalLLC mckinsey.com/capabilities/g…

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TheMEA @OYOdig

3 years ago

linkedin.com/posts/sangheer…

Gartner @Gartner_inc

3 years ago

Live from #GartnerMKTG | How to Create Personas That Create a Unified View of Customer Across Your Organization with Leah Leachman, Gartner Director Analyst: gtnr.it/41X4B9i #CMO

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TheMEA @OYOdig

3 years ago

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TheMEA @OYOdig

3 years ago

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TheMEA @OYOdig

3 years ago

Boost Your Marketing Strategies with Attribution Measurement & Scenario Planning #attributionmeasurement #scenarioplanning #incrementalitytesting #marketingstrategy #ROI #businessgrowth #digitalmarketing #marketingoptimization #datadriven

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TheMEA @OYOdig

3 years ago

☝️How does your data cleanroom look like? The key to success for your #marketing #measurement @OYOdigitalLLC #measurement #attribution #incrementality

Chart of the Day @ChartoftheDay_

3 years ago

56% of marketers in North America said that in-depth analytics drives their #data #cleanroom strategies. Other leading drivers included the ability to measure campaign results (54%) & ease of data integration (52%). Full analysis here: content-na1.emarketer.com/access--depth-…