Objective Eye Tracking @ObjectiveET
Objective Eye Tracking is a reseller of Tobii’s Eye Tracker hardware & Eye Tracker software across Asia-Pacific Region. We also offer eye tracking consultancy. objectiveeyetracking.com Singapore Joined February 2014-
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How eye tracking can help spot brain disorders: In just five minutes, without undergoing stressful or invasive procedures, your GP can assess your brain health and risk for major brain disorders. tobii.com/blog/eye-track…
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It can be called selective attention. This refers to the ability to focus on specific visual information while ignoring other stimuli, and eye-tracking technology helps researchers quantify and study this cognitive process. 👉 Link to the actual ad: youtube.com/watch?v=ni8GI5…
A couple of independent studies using this ad showed the same picture: the brand was never seen as part of the ad narrative. Babies on roller skaters were far too much fun to watch, so why should the viewer pay any attention to bottles?
How can you test the effectiveness of your ads by using eye tracking? ..... Evian Roller Baby ad got thousands of views weeks after its release in July 2009. ✅ The ad was a super hit. ❌ The brand and product memories associated with it were poor.
Do you have original research that used eye-tracking? Share it for Australia's Eye-Tracking Conference 2018 at mq.edu.au/eye-tracking/
We were engaged in the making of thisLexus ad. Our Tobii Pro Glasses 2 have versatile, real world application. #eyetracking #ux #tech #lexus
The future of #eyetracking - Some interesting perspectives and uses covered in @TechCrunch ow.ly/umBe3099FWm
Looking at a brain with Tobii Glasses 2!: youtu.be/0dvUZYMvNWA?a via @YouTube
Looking at a brain with Tobii Glasses!: youtu.be/lR0IVifzPhg?a via @YouTube
Our brilliant Dan Sorvik at #eyetrackingtheUX workshop today at UNSW #eyetracking #ux #uxdesign
We are hosting an eye tracking workshop this November in Sydney! Register now to save your place. ow.ly/nwIL305jLvA
Check out our new blog about discovering our organisational values on our company retreat! ow.ly/VEOz305h3oZ
Eye Tracking and Article Design. Check out this article ow.ly/2qsN305asLN #eyetracking #UX #CX #customerinsights #digitalresearch
Beau Lotto "Understanding Perception: How We Experience the Meaning We Create" #VR #UX #perception #
@connect_aci Bernd Schmitt on VR. We’re doing #eyetracking in #VR Researchers must know where ppl look #acisummit ow.ly/cGXN3050HIA
#innovationlabsworld @GovInsider check out #eyetracking in the break! #govinnovation #govtech
Start with the user needs. Develop empathy with the user. #innovationlabsworld loving the Australian hypothesis testing! @paul_shetler
Innovation Labs World 2016 begins! Josh from @GovInsider opens! Visit our #eyetracking booth! #govtech @IDAsg @TobiiPro #innovationlabsworld
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