Michael De Boeck | DTC @PPCMichael

Interesting thought, but the core thesis is historically backwards. Napoleon’s forced heirship laws were designed to DESTROY aristocratic dynasties, not protect them. Before the Civil Code, primogeniture kept entire estates with the eldest son. Forced equal partition was a revolutionary tool to fragment concentrated wealth across generations. The mechanism you’re calling dynasty-protecting was literally the most effective dynasty-breaking reform in European history. Also, plenty of European countries have aggressive estate taxes. Belgium (where I live) taxes inheritance up to 80% between non-relatives and 27% even between parents and children on larger estates. That’s hardly “entrenching dynasties.” Meanwhile the US exempts ~$13M per person from estate tax and has made dynasty trusts a booming legal product. Which system is actually enabling generational wealth concentration?

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Michael De Boeck | DTC @PPCMichael

4 weeks ago

@ChereneAubert would love access to the sheet.

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Michael De Boeck | DTC @PPCMichael

4 weeks ago

@herrmanndigital @rokhladnik When you say: “partnership ads mixed in scaling campaign”, do they still have their own ad set or they are in the same ad sets? Thanks for sharing!

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Michael De Boeck | DTC @PPCMichael

4 weeks ago

@rokhladnik Next up: Meta Plus - pay to make sure your ads are personalized. 😂

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Michael De Boeck | DTC @PPCMichael

a month ago

The argument that in ABO, winners pay for losers, only works if the success rate is high enough. Otherwise, it's the same fallacy where a gambler who thinks "I'll just double down when I lose", ends up losing all his money.

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Michael De Boeck | DTC @PPCMichael

a month ago

@johnhickey1970 So, @johnhickey1970,when will digital marketing finally become a priority for you guys? 😂

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Michael De Boeck | DTC @PPCMichael

a month ago

It’s such a blessing to be able to unplug completely, but I have noticed the same feeling upon returning to work. Not sure if it’s anxiety or inertia. The day-to-day demands of running an agency are high but manageable when you are in rhythm. Much less so when you have to get up to speed again.

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Michael De Boeck | DTC @PPCMichael

a month ago

@ashvinmelwani It’s standard practice for us at this point. Not necessarily for the wasted ad spend, but for the faulty signal Meta might get from these low-quality clicks.

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Michael De Boeck | DTC @PPCMichael

a month ago

@ron_ecomm What I like about it is that your COGS remain hidden from the platforms but you can still optimize real-time on profit

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Michael De Boeck | DTC @PPCMichael

a month ago

@ron_ecomm We have. We use the standard purchase event but we sent the gross profit value per order to Meta instead of the revenue. They also have custom events for new or return customers etc.